Chipboard Boxes as Custom Packaging Solutions
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Chipboard Boxes are the most widely used form of custom packaging.
A recent study found that up to 35% of purchase decisions can be attributed to great custom packaging while advertising can only sway up to about 8% of purchases. As much as 70% of purchase decisions are made in store. This means that the vast majority of purchases are driven by creative Packaging Solutions and design.
We live in a New Media World where spontaneity and impulse rule the day. Much of our shared knowledge about ourselves comes to us through a commercial process called "branding". The process starts early. A marketing professor estimates that 10% of a two year old's nouns are brand names. And a recent English study estimates that one out of every four babies speaks a brand name as a first word.
The point is that packaging and branding matter. The choice you make as a business owner as to how and who handles the packaging of your product could mean the difference between success and failure. Chipboard boxes are a staple of this arena.
We live in a New Media World where spontaneity and impulse rule the day. Much of our shared knowledge about ourselves comes to us through a commercial process called "branding". The process starts early. A marketing professor estimates that 10% of a two year old's nouns are brand names. And a recent English study estimates that one out of every four babies speaks a brand name as a first word.
The point is that packaging and branding matter. The choice you make as a business owner as to how and who handles the packaging of your product could mean the difference between success and failure. Chipboard boxes are a staple of this arena.
What are Chipboard Boxes?
Custom Folding Box Demonstration
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Types of Chipboard Boxes
This section focuses on the different types of chipboard and what they are most commonly used for.TTABTM ( Tuck Top Auto Bottom) - tuck top is a very popular style because it allows for easy printing and quick assembly after its production. You can find these boxes most commonly being used in coffee, tea, sporting goods, and retail packaging.
STE (Same Side Tuck End) - this box is glued by folding and locking on the same side. The STE overall gives a better graphic presentation and is commonly used for vitamin, perfume, soap, and food packaging.
RETT (Rolled End Tuck Top) - This box needs to be folded when it is assembled because the sides are e different layers of chipboard that are added for strength. This type of packaging is found in retail, coffee, vitamin, and Costco packaging.
RTE (Reverse Tuck End) - this box is the same as STE, however, the ends tuck on opposite panels. This type of box is also found in the areas of perfume, soap, software, and pharmaceutical packaging.
RTE With Hang Panel - this box is the same as the RTE box described above, however, the hang panel provides more spacing for marketing and advertising.
Set Up Boxes -Although these boxes take up a lot of room in the shipping process, the customer receives the supply already assembled so that no marginal work is needed. These boxes can be seen with board games, candy, cosmetics, jewelry, and other packaging.
Dispenser Boxes - the dispenser chain is also very popular when dealing with a multitude of products. This box is simple to use because gravity does the work after it is opened. These boxes are very commonly found in medicine, candy bar, retail, tea, and food packaging.
Blister Card/Clamshell- Blister cards and clamshells are one of the most popular packaging solutions in which the customer needs to be able to see the product. We've all seen these at any retailing, electronic, cosmetics, and other specialty products.
TTSNLBTM (Tuck Top Snap Lock Bottom) - This box is the same as the tuck top auto bottom except the bottom is not pre glued. Instead the bottom has 4 flaps that fold in, creating a stronger hold.
Custom Chipboard Tutorial
Bob Peek of Peek Packaging talking about the ways to customize your chipboard packaging and solutions that will work best with your particular product.
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Set Up Box Demonstration
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Roll End Tuck Top with Handle
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UTRFilms
Oct 12, 2011 @ 11:11 am | delete
- awesome statistics in the first paragraph. I never realized there were so many different types of chipboard boxes, thanks for all the great info!
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akmholdings
Oct 12, 2011 @ 1:17 pm | delete
- Thanks UTR! I'll check out your Lenses. Let us know if you need anything from us.
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by akmholdings
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