Finding the right Freelance Graphic Designer is easier than you think...

When a client commissions a freelancer to work for them, its the start of a relationship with both parties equally important to each other. Do away with project managers, account managers, receptionists and studio directors, its just you and your designer. And this pays dividends in my opinion. Often a freelancer will become an extension of your company - someone who 'gets' what your after and duly provides. You know who you are going to speak too, and its often quicker and easier to get hold of your freelance designer than a large agency.

With the freelancers personal reputation being on the line with every job as well, you are virtually guaranteed one to one attention that cannot be replicated with an agency, You matter and that feeling is paramount.

From brochures to adverts, websites to flyers, logos to illustrations your freelancer will provide exactly what you need because they need you to come back. As an experienced freelancer, I take great interest in every graphic design project I work on and the company im working for, and stay working with my clients long after completing any commission because I listen, build a relationship and get to know my clients personally. I never advertise - all my work comes from word of mouth and that, believe me, is the best form of advertising you can have.

The simplest form of checking any freelance designer out is by browsing through their portfolio. Works completed, style of design, testimonials - any of these give you the client all the opportunity in the world to ensure your graphic designer is going to produce just what you need - and on time. I have had new clients who have rung existing clients to enquire about my work and ability to hit deadlines so dont feel you cant check up. At the end of the day they provide a service, and you can check that this service will suit you.

A portfolio of designs will show you that they know what makes a page look great and have an understanding of the processes involved. See if they have a bank of work creating graphic design for a wide range of clients and their projects ranging from Brochure Design, Stationery such as Letterheads, Compliment Slips and Business Cards, Advert Design, Poster Design, to Leaflets and promotional material.