Choosing & Working With A Google Adwords Consultant

Before you hire a Google Adwords consultant, you should ask a few questions to determine if they have the expertise and experience needed.

1: Are you Google certified?

Google offers an Adwords professional certification program. Ask if they have passed this program.

2: What successful Adwords campaigns have you run?

Ask to see examples of campaigns the consultant has managed. Look to see if the campaign was profitable - ask about ROI, CPL, CPS, etc.

3: Do you have expertise in conversion optimization?

Improving your website's conversion rate is often the most important part of a Google Adword's consultants job. Ask for examples of websites that have worked on and how well they have done in improving conversion rates.

4: Do you have experience with Google Analytics and Google Website Optimizer?

Google Analytics and Google Website Optimizer are two very useful tools for helping to maximize your Adwords results - make sure your consultant is an expert with both.

5: What are your rates?

Most consultants charge on a per-hour or percentage of campaign spend basis. Just be sure you understand what you'll be billed for.

Google offers a super-easy way for your Adwords consultant to view and manage your campaigns through the My Client Center (MCC). Here is how it works:

1: Give your consultant your Google Adwords Customer ID.

2: After consultant enters your customer ID into their MCC, you'll see a confirmation message in your Adwords account. Confirm that you want to give them access to your account.

3: Your consultant can now access your Adwords campaigns and start working to improve your results.