Client Service: Redefining Client Service

1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic by 4 people | Log in to rate

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The New Rules of Client Service

My approach to client service excellence is holistic and easy to understand. I try to stay away from the tactical and focus more on the client service leader themselves. Client services is a relationship and if you don't know how you tick how are you suppose to manage your clients ticks? In fact, you are your biggest client.

Here are the seven guiding principles to exemplary client service. Simply put: redefining client service. Very high level.

- Elevation: Make yourself an expert and earn your client's respect.
- Intuition: Trust your gut and do the right thing.
- Motivation - Know why you're doing this job in the first place.
- Communication - Hone your communication skills through empathy.
- Negotiation - persuation v manipulation
- Mediation - Learn to be the middleman and do it well. 
- Execution - Doing the right thing at the right time, meet expectations.

RAISE Yourself to a Higher Communication Standard 

As client service leaders, communication with our clients, even the most standard or seemingly innocuous, can somehow become tumultuous or confusing. I've created a fun guide to follow when sending emails, making calls or even presenting information face-to-face to ensure that your client is clear on what you expect and that you are covering all your bases in the communication.

It's called my "RAISE yourself to a higher standard" trick:

R- Relevant: Make your communication relevant to the recipient. Do they really need to be CC'd or BCC'd?

A- Actionable: Make sure the recipient knows what they are suppose to do now that you've communicated with them.

I- Informative: Nothing worse than an email response in the middle of a busy day with only this word in it: "Thanks". Not that you shouldn't be appreciative, but disseminate valuable information only. Save the "Thanks" for the next email you send to that person later in the day. "Hey, thanks again for help on that project. Now I have another opportunity I'd like to discuss with you..."

S- Succinct: Keep it short. Whether in-person, on the phone or in email. Keep to the facts and don't go off on tangents.

E- Expectations understood. Is there anything else to say?

RAISE all your communications at work and at home and find yourself saving time, getting better results, and saving yourself a few headaches.

Client Service Books 

Books that currently exist on the topic.

Art of Client Service

This book focuses on the advertising agency perspective, so that is worth knowing. I would recommend it more to interns or entry-level in the field of marketing and advertising more than to the seasoned veterans. With that in mind, this is definitely worth the read, very informative.

Amazon Price: (as of 12/29/2009) Buy Now

Your Client's Story

Amazon Price: $23.10 (as of 12/29/2009) Buy Now

The Trusted Advisor

Amazon Price: $10.85 (as of 12/29/2009) Buy Now

My Redefining Client Services Blog 

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Other Client-focused Professionals Worth Checking Out 

Seth Godin
Seth Godin is the author of his most recent book The Dip and is widely known as a marketing/client experience guru. Oh yeah, and started this little company called Squidoo.
Tim Sanders
Formerly Yahoo's Chief Solutions Officer, Tim is the author of The Likeability Factor and speaks regularly on how to be a Lovecat.
Tom Peters
Simply on of the country's business guru's. Always a fresh take on his blog about how to service customers.
Henry Givray
No blog here. Just a bio. But this is one of my favorite leaders of all. Having worked under him for just a few years, I am still indebted to what I learned from him.
Steve Farber
Another great leadership blog. Recommended highly by Tom Peters and the author of The Radical Edge.
Guy Kawasaki
Inspiring young business leader who writes and speaks about business and evangelizing products, businesses, etc. Worth checking out.

Client Service Stories 

Share your best or worst client story so that others viewing this lens can learn (or wince in pain) from your experience.

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by cbbonney

I've been working in client services for over 15 years at companies like ATT, IBM, Hewlett Packard and MetLife. Check out more at www.chrisbonney.com&...

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