Chris is a contributing writer and source for numerous online resources and print publications. Chris was the reviewer and wrote the foreword for the 2006 book, A Marketer's Guide to HIPAA: Resources for Creating Effective and Compliant Marketing. (ISBN: 1578398754). He also is a co-author of the 2007 book, Achieving Customer Mindshare through Advertising . (ISBN: 9781596227583)
Chris' blog, the Shotgun Marketing Blog, is ranked on Advertising Age's Power 150 and is read daily by hundreds of subscribers. Houchens is a well-known marketing speaker delivering marketing keynotes and other presentations worldwide to conferences, meetings, and private corporate events.
Chris is a past President of the Professional Marketing Association where as a member he has garnered many awards including three "Markies", Southern Kentucky's version of the "Addy". He was honored to have been selected in 2000 as a Forum Fellow for the Louisville Courier-Journal. Chris has received the Advertising Award of Distinction from the Yellow Page Publishers of America as well as a Silver Microphone Award for radio advertising production.
About Chris
- Shotgun Concepts
- The home page of Chris' business. Here you can find his bio and more about what he does.
- Shotgun Marketing Blog
- Chris' blog featuring his rants & raves, commentary, and a fresh outlook about today's marketing landscape.
- Change This Marketing Manifesto
- Chris' Marketing Manifesto that was featured on Change This in early 2005. It has maintained a spot in the ChangeThis top 10 since publication.
- WikiPedia - Chris Houchens
- A somewhat incomplete bio of Chris in the WikiPedia. But hey, maybe you can edit it using the info through this lens!
Shotgun Marketing Blog
Rants & raves, commentary, and a fresh outlook about today's marketing landscape
These days the best way to get to know someone and how they think is through their blog. Here are the latest posts from Chris' blog...
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Marketing Speaker
Keynote Speaker - Chris Houchens - Marketing Speaker
Chris Houchens is a marketing speaker, writer, and blogger. Find an overview of his speaking from :00 to 1:25 and unedited footage from 1:26 to the end. Find out more at www.ChrisHouchens.com
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Books from Chris
A Marketer's Guide to HIPAA: Resources for Creating Effective and Compliant Marketing
Health Leaders Media announces the release of the book, A Marketer's Guide to HIPAA: Resources for Creating Effective and Compliant Marketing.
The book is co-authored by Kate Borten, a HIPAA law expert and speaker from Marblehead, Massachusetts and by Chris Houchens, a marketing writer and speaker from Smiths Grove, Kentucky.
Congress passed the Health Insurance Portability and Accountability Act (HIPAA) in 1996, with different sections becoming active in the early part of the 21st century. Among other things, the Act regulates how healthcare providers utilize the protected health information of patients.
Borten's and Houchens' book is a one-of-a-kind resource for healthcare marketers. The book gives a basic breakdown of the parts of HIPAA that are pertinent to healthcare marketers. The authors provide a breakdown of what HIPAA permits, and the conditions it imposes for using patient information in marketing initiatives. The book is written in practical, easy-to-understand language and includes lots of "real world" scenarios.
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Achieving Customer Mindshare Through Advertising: Industry Leaders on Creating Awareness, Making a Lasting Impression, and Achieving Bottom-line Results (Inside the Minds)
Achieving Customer Mindshare through Advertising is an authoritative, insider's perspective on the key strategies for gaining, measuring, and maintaining the evolving concept of mindshare.
Written by a group of 11 advertising experts from around the country, the book provides a broad, yet comprehensive overview of the process involved in trying to become a dominant brand in the marketplace.
Chris Houchens wrote the second chapter entitled "Crossroads for Mindshare". The chapter deals with the current changes in media, marketing, and the public and how those changes need to be addressed in capturing customer mindshare.
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Guest Blogging for Fast Company's FC Now BlogJam 2005
- FC Now -- New Age of Media
- Chris guest blogged for Fast Company in August 2005 during their FCNow BlogJam. This is is first entry about the changing face of media.
- FC Now -- Mass Marketing
- A post about how "the masses" react to your marketing...and how you should move with the herd.
- FC Now -- 15 Minutes
- Commentary on the new Marketing Celebrity
- FC Now - Puck Stopping
- Organizational politics
- FC Now -- Spamalot
- Web users are sick of Spam (really?!)
by shotgunconcepts
Chris Houchens is a marketing speaker, writer, blogger, and the owner of Shotgun Concepts. Find him online at ChrisHouchens.com.
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