Church Marketing Sucks

Frustrate.
Something's wrong with your church. Something's wrong with the Church. Church marketing efforts and communication in general suck. We've got the greatest story ever told, but no one's listening. The church has a problem communicating, and it's time to change.

Educate.
We love the church, but it needs some help. Typos, cheesy logos, and bad clip art aren't helping the cause. But snazzy marketing won't save this ship, either. It's not about being perfect, but there's a better way to communicate. It's authentic, it's loving, and it knows how to spell.

Motivate.
This isn't simply about putting butts in pews or selling glossy postcards. It's about helping the church be the Church, and seeing lives changed as a result. If helping the church communicate better allows one person to finally glimpse the Gospel, then our work has been worthwhile. It may be fuzzy math, but God can worry about that.

What Is Marketing?
Marketing is the study and practice of better, faster, cheaper and friendlier. Marketing is the "how."

Is Marketing a Dirty Word?
Marketing gets a bad rap. But the concept itself isn't the problem. Marketing happens whether you plan it or not.

Churches Can Afford Marketing
Many churches insist they can't afford to do marketing, and thus don't. It's a sentiment shared by most pastors, yet it's wrong.

Our Best vs. The Best
The church is a broken institution, made up of sinful people. And that's exactly the draw. We don't have to be perfect. We don't have to clean ourselves up. We come as we are.

We need your help. Church communications won't improve because of a web site. It takes a community. It takes a conversation. It takes you. Get involved and offer your support.

Here's how you can help:

1) Get Involved
Join the conversation: post comments, tell your friends, share your wisdom.

2) Donate
Being a non-profit implies a certain lack of cash, but we do still have bills to pay. Your donations help us help the church. So we appreciate any donations, no matter the size.

3) Pray
While we're all about doing what works and utilizing the latest marketing techniques and fancy new technologies, we're also keenly aware that nothing happens without God. So more than involvement, more than cash--this movement needs prayer.

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