Clean,Simple and Professional eBay Listings

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Simple is Better !

Creating professional looking eBay listings for your items is one of the most important factors for succeeding on eBay. In the following steps I will guide you on how to create simple,professional item descriptions and stress out some common mistakes you should avoid.These are few very simple things that I have learned from my 10 years as an eBay power seller.

Remember that

Good titles sell
Bad ones don't

What makes a good auction title ?

and a few examples

Your item title should contain as many keywords as possible, be meaning-full while maintaining a serious and above all readable look. I will demonstrate this with an example. Let's say I am preparing to list an original World War II photograph and I am brainstorming for the best possible tittle. Here are a few of my ideas:

1. VERY OLD PHOTO WITH SOLDIERS

The first title is very generic and contains almost none of the keywords I am aiming for.

2. L@@K !! MEGA RARE PHOTOGRAPH !! BID NOW !!! TAKE A L@@K !!

The second title looks unprofessional and exaggerating. It's a perfect example of an eBayer trying to over-sell their items.

3.Original World War II Photo 5"x7" - German soldiers in Greece - 1942

The best title is the third one. Note how it describes the item perfectly and contains all the important keywords: "world war II","soldirers","greece","german" , plus the date "1942" and size of my item "5x7".

Keep in mind !

You should not try to over-sell your item by using exaggeration and special characters in the item's title. The quality of your item and a decent description should be enough

You may find the following helpfull

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The Auction's description

should describe your item ACCURATELY & HONESTLY

5 Keys to writing successful item descriptions

  • 1 Keep it short - don't overdo it with long, essay-style descriptions unless they are absolutely necessary
  • 2Keep it simple - remember this is an item description not a multimedia contest - multicolor fonts,special characters,moving graphings,animation,background music etc are usually a bit too much !
  • 3 Clearly state your items condition (is it new? used? broken?)
  • 4Don't hide the faults - instead make sure they are clearly stated - i use red,bold fonts for stating faults on my items - Believe it or not, honesty sells !
  • 5Be positive ! Avoid filling your description with terms, conditions and NO's. Are you trying to attract bidders or keep them away ?

You shouldn't DO that...

really...please DON'T !

Take a look at the sample item description above. It highlights all the things you should avoid in a description.

Exaggeration : Mega Rare, a piece of history e.t.c

Special Characters : @, * -> , you have it all !

The TERMS - wow ! would you like to bid after reading this sellers terms & conditions ? Does he/she seem friendly and good to deal with or what ? Do you really need to get so defensive on eBay ? My 10 years of experience as a power seller and my 100% positive feedback say NO !

Please DO THIS instead !

or something similar

This is what I use for my item descriptions. I simply state the facts about my items while keeping a friendly tone ! No fancy graphics, no terms and conditions !
Everyone is welcome to bid and ask questions !

What do YOU think ?

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To Sum Up...

  • Aim for keywords when writing your item's title. Make it attractive so that potential bidder will want to see more but do not overdo it.
  • You don't need a fancy item description. Keep it short, simple and honest.
  • Be positive and open to all potential bidders. Do not leave anyone out. Stay away from terms and conditions.
  • Don't hide any faults that your item for sale might have. Stress them out - make sure that they are clearly readable. (I even make them bold and red !)

eBay

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I would love to hear your comments !

but keep them clean & simple :))

  • LaraineRose Feb 26, 2012 @ 12:45 am | delete
    What a good teacher you are. You have just given anyone who wants to sell on eBay the key to success. Angel blessed.
  • manlalakbay Feb 23, 2012 @ 10:39 pm | delete
    I think reading it is not only giving me tips and ideas on how to be a good ebay seller but also on how to use simple and clean words / phrases here in Squidoo. Thanks for sharing this lens to us. Keep writing more. :)
  • davespeed Feb 22, 2012 @ 8:18 pm | delete
    I've never tried to make money on eBay, but have been giving it some thought lately. Your lens makes a lot of sense to me. I'm bookmarking it so that I can return. As a Power Seller for ten years, you obviously have been doing something right on eBay! Welcome to Squidoo...here's wishing you much success here.

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