Clickbank Product Launches

Thought I'd share what little I know about getting a product launched on Clickbank and getting it to rise quickly in the categories that your ebook/product is in.

...why am I doing this?

You might or might not have heard of 'Secret Article Profits'. It was launched on May 25th (Singapore time) and in just its 2nd day
it got to #1 Position in Money & Employment - Management

It still is #1 in that category(as of posting date) and is also #5 in the Business to Business - Education category.

1. There are buyers browsing through Clickbank's market place and there are people buying your products through that. So the higher your product is ranked, the more visible it is and the more likely for you to get a sale off Clickbank.

2. There are tons of affiliates (100,000+) of them looking to promote products and if you can get in front of them at the category you're in. You can get a huge viral effect kicking in.

3. You can leverage on your position and can much more easier create a JV with someone in a complimentary niche or your own niche.

How high your rank in Clickbank is determined by your gravity score. That is, the number of unique recent affiliates that referred sales to you.

So the key here is to get as many affiliates to promote your product as quickly as possible. A few 'rules' you'll first have to have in place.

#1. A market where there is proven sellers and buyers

#2. Ready and 'willing to promote' affiliates.

#3. Backend system in place.

Many publishers are still not doing OTOs,
cross sell, downsells, up sells of their own products. Do this and you'll offer a even better commission structure and earning potential to your affiliates. The key is to make it as simple and as attractive to promote to your affiliates.

#4. A converting (you must test it first!) sales page.

So how do you test? You can offer it in forums, sell it to your own list, let 2-3 close partners in on it earlier then most, Do PPC or get a solo ad...
(5 ways you can test already!)

#5. Write a killer affiliate description. Focus more on getting affiliates and not to get the sales because gravity is what you're really looking for. Always, always spy on what the people in front
of you are putting...

Here's what I call 'the first effect' or what really makes affiliates wanna promote your product (which will make you ank high in Clickbank)

You've got to get JVs in on your launch and get them to participate actively in your launch!

I got 200+ (of course, not everyone followed up) JV partners in on this through JV brokers, existing relationships and a few other tactics...but that's another story for another time.

So its crucial that you try to get as many different JV partners on board because they will be the ones that propel your product FIRST before they stop their mailings and the 'normal' affiliates take over.

Remember never to sell your own product through its 'naked main domain' in your followups or your mailings. What I did was in my follow-ups I sent them to secretarticleprofits.com/golive where it was my affiliate link to my product. Again this is something that will go towards building your gravity.

An even better way would be to send your follow ups to 2nd sales page/rotating link where you have your JV's affiliate IDs rotated for random sales.

The 'second effect' is when your product reaches its peak. Most product launches are an inverted parabola or an arch. What you want to do is to stretch the peak as hard as possible and keep it as flat as you can.

This is when you sense that you're peaking and you want to keep the momentum going. You can ask your partners to send out another mailing. You could increase commission rates. Meet people offline.
Recruit NEW jv partners and affiliates.

If you've got the first and second right, you'll probably be enjoying a good position by now :)

And we're at the 'final effect' where it will go down and it will get overtaken by new and better product launches. What you can do to sustain it is to add it to your own autoresponder in other lists and get other partners to do the same.

Be aggressive! I whisk my customers to promoting 'SAP' almost immediately after purchasing it. (In download page) I know I'm doing them a 'favour' too because its converting and they can make some money of it.

I also add a follow up message to them and to the people who've opted in for the free e-course.

Alright, that about sums up what I've done to reach where I've reached with the product and hopefully it can give you some inspiration to start doing something...