How To Close More Sales - Never Ask The Customer To Buy

Secrets Of Top Closers - Never Ask A Customer To Buy



Poor closers worry rejection. They often don't close because of it. A recent
study showed that 80% of sales situations end with no close at all!. The reason
is simple. After you ask if the customer wants to buy and they say, "No", it
feels very uncomfortable to try again. It's pushy because they already said
"No".


The solutions to this problem is never to ask them to buy. This technique takes
the fear and rejection out of sales. Of course, no closing technique works
without the proper foundations being laid. These include a great custom
presentation with trial closes and a reason to buy now. Assuming you have done a
good job with these, try this close and I think you will be surprised how well
it works.



When you are done your presentation, instead of asking something like, "So, do
you want to get it?", try a statement instead of a question. You might say, I'll
get the paperwork started", put your head down and start writing. Notice that
this is a statement and not a question. You are not asking their permission. You
already have that from all the trial closes they said "yes" to during your
presentation.



You can write a lot without further questions, fill in the date, your name,
their name (if you know it) what they wanted to purchase and more. The longer
they let you write before stopping you, the more committed they are to buying.
Only a few will let you write the order without stopping you or questioning you
but these sales only come to those who start writing.



Notice that I am suggesting you do this without showing them pictures of your
product, telling them your history, loading them with technical data or all the
other things we often do at the closing stage. The reason is that these things
take you away from the momentum of the close. Your customer has a boiling point
and they should be at it when you lose. Don't let them cool off while you show
them things and tell them things they don't need to know. If they want to know,
they will ask and then, by all means answer and close again.



If they stop you with a question like , "Hey, you didn't even tell me the
price". Simply answer the question in an optimistic way and close again. "The
price? I have great news, everything we discussed today is only $2,450.00. I'll
get the paperwork started"



Because you don't ask a question and get a "No", you can do this many times
without selling after they say "no". The average person says "yes" after being
asked to buy 5 times. You can increase your sales dramatically be using this
technique to ask for the close more often.



Keep track of how often you actually ask for the close and you will be
surprised. The more you can ask, them more you will sell.



So, give it a try stop asking and start leading. Do you get more kisses if you
say, "Would it be alright if I have a kiss"? or by leaning forward and kissing.
This same principle holds true in sales.

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more articles and videos featuring Cral Davidson, visit
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