J.J. Abrams "Cloverfield" - The Movie Behind the Viral Marketing
If you saw the trailer with Transformers or have caught the trailer online, you probably know about a film that's so far been titled, "Cloverfield." While no one's really sure what the movie's all about, so far it seems that the film surrounds New York City under attack by a giant monster. Though what that "monster" is or what the story behind the few minutes of "camcorder" footage we see in the trailer is, we still have yet to know.
ETA: Obviously, we know what it's about now, but as I said, I will be keeping portions of this lens in tact for posterity.
ETA: Obviously, we know what it's about now, but as I said, I will be keeping portions of this lens in tact for posterity.
Buy Cloverfield Tickets Now!
My Full Review Is Up!
Just got back from the film. It was everything I expected and a little more. Seriously, not at all a bad ride.
Read my full Cloverfield review here. Light spoilers.
Read my full Cloverfield review here. Light spoilers.
PLEASE READ
Make sure to read the note in the black box below! Spoilers will NOT be posted until after the 18th (and then in moderation). So if you're here and you're posting spoilers, before you hit the "save" button on that comment, know that it will NOT be published if it contains a spoiler. Thanks!
Spoiler Free Zone
Until 1-18-08, this will be a spoiler free zone. Comments are moderated. Further down, you will find more spoilers. When you see "Spoiler Zone," you're in spoiler country! You've been warned!
New Cloverfield Reviews!
- Entertainment Weekly Review
- Did they give it an A+ or an F?
- Time Magazine's Review
- Is Time Magazine too out of touch with Pop Culture? You decide.
- The San Francisco Chronicle's Review
- Did they hate it or did they love it?
Update from SlashFilm
Slashfilm is reporting that Paramount Studios now has a smallish Lady Liberty in front of its gates missing a head. You can see the photos here.
Fandango Online Exclusive
Fandango has an online exclusive. When you begin watching it, it will look as if it is only the new theatrical trailer. However, keep watching until the theatrical trailer ends. After that, a new clip will begin. There is a bit of new footage and, it appears a VERY fleeting glimpse of the monster.
Clip is here.
Clip is here.
The First Reviews Are Coming In
Harry Knowles of Ain't It Cool News and Jeff Wells of Hollywood Elsewhere have officially seen the movie and have published their reviews. It looks pretty good, folks. Here's a couple of quotes from the pair:
"This is a towering movie. A complete reinvention of the disaster movie, the giant monster movie and even the love story."
You can read the rest of Knowles review here.
Neither really do what we're expecting them to: to describe the monster. But Jeff Wells does give this assessment:
"He's a nightmare that "means" nothing but says everything. He's a vision out of a Grimm Brothers fable, but one written by a deranged Matt Damon or Heath Ledger while locked in a 19th Century mental ward. He's a fiend that a heroin addict might see in his sleep during his first night in rehab."
You can read the rest of Wells review here.
"This is a towering movie. A complete reinvention of the disaster movie, the giant monster movie and even the love story."
You can read the rest of Knowles review here.
Neither really do what we're expecting them to: to describe the monster. But Jeff Wells does give this assessment:
"He's a nightmare that "means" nothing but says everything. He's a vision out of a Grimm Brothers fable, but one written by a deranged Matt Damon or Heath Ledger while locked in a 19th Century mental ward. He's a fiend that a heroin addict might see in his sleep during his first night in rehab."
You can read the rest of Wells review here.
Cloverfield Trailer on YouTube
Every once in awhile, these get pulled. I'm trying to keep the embed updated, though.
curated content from YouTube
Cloverfield 4 Minute Preview
Cloverfield Links
- Official Movie Website
- The official movie site!
- 1-18-08 - Official Site
- The official site of 1-18-08.
- Cloverfield on Hubpages
- My hub on Cloverfield.
- Cloverfield Builds Buzz on Suite 101
- My Cloverfield article on Suite 101.
- Apple's 1-18-08 Page
- All size trailers can be found here in Quicktime format.
- Slusho Site
- Site said to be created by Abrams. I haven't went through the site, yet, but it's been a big deal. I'll update more when I know more.
- Tagruato.jp
- Deep sea drilling, you say?
- Jamie and Teddy.com
- Password is jllovesth
- Tidowave.com
- Blog with some interesting entries that give a bit more clues about what's to come.
- Ethan Haas Was Right
- NOTE: This site has nothing to do with Cloverfield. However, for awhile, it was suspected to be connected, so I'm leaving it here for reference.
Cloverfield: What's It About?
If you've been paying any attention to the net, you've no doubt heard of Cloverfield. More than likely, you've also heard many crazy theories about what the film is actually about.
Theories surrounding everything from giant lions, to Cthulhu, to even Voltron (people are desperate) have made the rounds. Chances are, none of them are right.
Cloverfield is produced by J.J. Abrams of Lost and Alias fame. If you've kept up with Lost these past three years, you realize how many dead ends Abrams can lead you on before finally revealing the truth. In the coming weeks, I'll be adding more about the theories that are coming through the net. Because, while they all may be wrong, it's still fun to speculate.
Theories surrounding everything from giant lions, to Cthulhu, to even Voltron (people are desperate) have made the rounds. Chances are, none of them are right.
Cloverfield is produced by J.J. Abrams of Lost and Alias fame. If you've kept up with Lost these past three years, you realize how many dead ends Abrams can lead you on before finally revealing the truth. In the coming weeks, I'll be adding more about the theories that are coming through the net. Because, while they all may be wrong, it's still fun to speculate.
The Poster
It looks like this is the first teaser poster for the film with the codename of Cloverfield.
There's been some debate as to whether the statue's head has just been accidentally dismantled or ripped off, but in my opinion, there does seem to be some deliberate damage implied there.
There's been some debate as to whether the statue's head has just been accidentally dismantled or ripped off, but in my opinion, there does seem to be some deliberate damage implied there.
New Production Stills From Cloverfield
IESB has new production stills: Cloverfield Production Stills.
Wondering why the trailer looked just a bit different? It's because the trailer was shot BEFORE the film. Read more about JJ Abrams rush to get a trailer for Paramount in order for it to be attached to Transformers in this EW article.
Cloverfield Character MySpace Pages
- Robby Hawkins
- MySpace page for Rob Hawkins, the guy we're seeing so much of in the trailers.
- Jason Hawkins
- One half of a love story, apparently.
- Marlena Diamond
- MySpace page for Marlena Diamond.
- Lily Ford
- MySpace page for Lily Ford.
- Hudson Platt
- MySpace page for Hudson Platt.
- Beth McIntyre
- MySpace page for Beth McIntyre
- Jamie Lascano
- MySpace page for Jamie Lascano
Cloverfield Promotional Items on Ebay
Cloverfield Suite?
Wondering about that Cloverfield Suite during the credits? That was composed by Michael Giacchino who also composed the score for Lost. While there doesn't seem to be a soundtrack for Cloverfield yet, you can hear some of his other music on the Lost score CDs. They are absolutely fantastic as well. He's also composed a number of other scores as well.
Welcome to Spoiler Country! If you scroll down, you might wind up being spoiled! Proceed at your own risk!
Want More Information on the Monster?
The great thing about Cloverfield is that, even after the movie is done, there's more to learn. Take a look at this clip, in Italian, that shows a certain oil rig being destroyed by "some thing."
Tagruato Company to blame? Or the terrorist group? Tidowave?
Tagruato Company to blame? Or the terrorist group? Tidowave?
Wanna See Cloverfield Monster?
Well here he is!
What Does He Say After The Credits?
- "Help Us"
- So, you've heard that Rob can be heard saying something after the credits. What is it? This pages lets you hear for yourself.
Apparently, some have reversed the recording and it says something differently. Judge for yourself.
Want To Own The Cloverfield Monster?
- Pre-Order Hasbro's Cloverfield Monster Action Figure
- Hasbro has announced it will be releasing a Cloverfield Monster action figure retailed at $99. The action figure will stand 14 inches tall and is fully articulated.
As of yet, there are no photos.
Cloverfield - Lost Connection Confirmed!
Thanks to biglondog98 at imdb for this screencap:
See it? Bottom right corner. Dharma Initiative Logo.
See it? Bottom right corner. Dharma Initiative Logo.
Cloverfield Monster Fan Art!
So you just can't wait, can you? Here's some fan art depicting the monster in all his glory.
If you don't want to know, don't click! These aren't fakes.
If you don't want to know, don't click! These aren't fakes.
- Rough Sketches at Flicker
- alanime-1 at IMDb's Cloverfield messageboard put this sketch of the monster together. It's a nice look at how the monster is put together.
Rob's Party Mix
Want to know what the music was you heard at Rob's party? Here's a track listing:
1. Coconut Records - "West Coast"
2. Kings of Leon - "Taper Jean Girl"
3. Sean Kingston - "Beautiful Girls"
4. The Blood Army - "Do I Have Your Attention"
5. Scissors For Lefty - "Got Your Moments"
6. Parliament - "Give Up The Funk"
7. Gorillaz - "19-2000"
8. Spoon - "The Underdog"
9. King of Leon - "Pistol of Fire"
10. Architecture In Helsinki - "Do The Whirlwind"
11. The Black Keys - "Grown So Ugly"
12. Bright Eyes - "Four Winds"
13. Joan As Police Woman - "The Ride"
14. Ratatat - "Seventeen Years"
15. Of Montreal - "Wraith Pinned to the Mist and Other Games"
16. MuCC - "Fuzz"
1. Coconut Records - "West Coast"
2. Kings of Leon - "Taper Jean Girl"
3. Sean Kingston - "Beautiful Girls"
4. The Blood Army - "Do I Have Your Attention"
5. Scissors For Lefty - "Got Your Moments"
6. Parliament - "Give Up The Funk"
7. Gorillaz - "19-2000"
8. Spoon - "The Underdog"
9. King of Leon - "Pistol of Fire"
10. Architecture In Helsinki - "Do The Whirlwind"
11. The Black Keys - "Grown So Ugly"
12. Bright Eyes - "Four Winds"
13. Joan As Police Woman - "The Ride"
14. Ratatat - "Seventeen Years"
15. Of Montreal - "Wraith Pinned to the Mist and Other Games"
16. MuCC - "Fuzz"
Rob's Party Mix on iTunes
Wraith Pinned to the Mist - Of Montreal
West Coast - Coconut Records
The Underdog - Spoon
The Ride - Joan As Police Woman
Taper Jean Girl - Kings of Leon
Seventeen Years - Ratatat
My Kind of Lover - Locksley
Grown So Ugly - The Black Keys
Got Your Moments - Scissors for Lefty
Give Up The Funk - Parliament
Four Winds - Bright Eyes
Do The Whirlwind - Architecture in Helsinki
Do I Have Your Attention - The Blood Arm
Beautiful Girls - Sean Kingston
19-2000 - GorillaZ
West Coast - Coconut Records
The Underdog - Spoon
The Ride - Joan As Police Woman
Taper Jean Girl - Kings of Leon
Seventeen Years - Ratatat
My Kind of Lover - Locksley
Grown So Ugly - The Black Keys
Got Your Moments - Scissors for Lefty
Give Up The Funk - Parliament
Four Winds - Bright Eyes
Do The Whirlwind - Architecture in Helsinki
Do I Have Your Attention - The Blood Arm
Beautiful Girls - Sean Kingston
19-2000 - GorillaZ
A Note on This Lens
I'm going to keep all of this lens intact for posterity. Every crazy rumor. Every funny tidbit that will be laughable once the film debuts. So, if you see dated information lower on the page, this is why!
Another Rumor Update
Raptors. Why did it have to be raptors?
According to AICN and New York Magazine, there's a nice, juicy rumor that the film could involve raptors. Warning: If you want to remain completely unspoiled, do not click that link.
Yes. Raptors. You know. Like in Jurassic Park?
Rar. Personally, I think it's just another diversion. However, without giving you too much of a spoiler, there's a bit of dialogue in the above article that does seem to suggest that there might be more than just a big monster on the prowl.
Yes. Raptors. You know. Like in Jurassic Park?
Rar. Personally, I think it's just another diversion. However, without giving you too much of a spoiler, there's a bit of dialogue in the above article that does seem to suggest that there might be more than just a big monster on the prowl.
Key Quotes from the Trailer
These quotes from the trailer have the internet all abuzz. To drive you just a little more crazy, here's a list of some of the most "interesting" lines.
- "Rob, have fun in Japan." (This has been a big deal with some netters since "all the big monsters come from Japan." But where does this leave Tony Soprano? Oh right. Monsters, not mobsters.)
- "What was that noise?" (Heard after the earth shakes and the lights go out followed by a loud "monsterish" noise.)
- "Phone calls are pouring into the newsroom that say a thunderous, roaring sound...." (This was the best I could do with this one. It sounds like there's a cut here.)
- "Can we see something from the roof?"
- "What animal sounds like that?" (Said as the party-goers flock to the roof.)
- "It was shaking everywhere, man. It was like tremors." (Said by a party-goer on the roof.)
- "Looks like you should have left town a little bit earlier." (Said by the cameraman to Rob.)
- "What is it? Is it coming this way?" (After the roar and explosion as people head downstairs to the street.)
- "I saw it! It's alive! It's huge!" or "I saw it! It's a lion! It's huge!" or "I saw it! It's a light! It's huge!" (This has been, by far, the most debated line in the trailer. It could be any of those words. It sounds like all of them. I say it's "alive," but after dealing with a smoke monster for two seasons, I don't think anyone's ready to rule out anything.)
J.J. Abrams: Master of Driving Us Crazy
Once upon a time, there was a show in which we constantly heard the roar of a monster. "What could it be?" People asked. Was it a dinosaur? A giant polar bear? Oversized Elvis? Then one day, we saw it. It was a monster made of smoke. That's right. It was a monster.......made of smoke. Could J.J. be the guy behind those anti-tobacco ads?
Got a good theory? Lay it on me!
I want to hear what you think Cloverfield's about!
submit
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BigGirlBlue
Dec 29, 2010 @ 2:03 am | delete
- I actually almost stopped watching this movie in the first 15 minutes because the jerky hand camera was so irritating but I hung in there and am glad I did. It turned out to be a great movie full of lots of surprises.
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Michaud68
Apr 28, 2008 @ 5:53 pm | delete
- Loved this movie great lens 5*'s
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thomasz
Feb 14, 2008 @ 5:49 pm | delete
- Wow really great lens. Come visit my lenses.
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thomasz
Jan 30, 2008 @ 1:01 pm | delete
- Nice Lens. Cloverfield is a pretty good movie.
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linhuck
Jan 30, 2008 @ 7:09 am | delete
- About to show in the UK, really looking forward to the film. Great lens!
linhuck
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