J.J. Abrams "Cloverfield" - The Movie Behind the Viral Marketing
ETA: Obviously, we know what it's about now, but as I said, I will be keeping portions of this lens in tact for posterity.
Buy Cloverfield Tickets Now!
My Full Review Is Up!
Read my full Cloverfield review here. Light spoilers.
PLEASE READ
Spoiler Free Zone
Until 1-18-08, this will be a spoiler free zone. Comments are moderated. Further down, you will find more spoilers. When you see "Spoiler Zone," you're in spoiler country! You've been warned!
New Cloverfield Reviews!
- Entertainment Weekly Review
- Did they give it an A+ or an F?
- Time Magazine's Review
- Is Time Magazine too out of touch with Pop Culture? You decide.
- The San Francisco Chronicle's Review
- Did they hate it or did they love it?
Update from SlashFilm
Fandango Online Exclusive
Clip is here.
The First Reviews Are Coming In
"This is a towering movie. A complete reinvention of the disaster movie, the giant monster movie and even the love story."
You can read the rest of Knowles review here.
Neither really do what we're expecting them to: to describe the monster. But Jeff Wells does give this assessment:
"He's a nightmare that "means" nothing but says everything. He's a vision out of a Grimm Brothers fable, but one written by a deranged Matt Damon or Heath Ledger while locked in a 19th Century mental ward. He's a fiend that a heroin addict might see in his sleep during his first night in rehab."
You can read the rest of Wells review here.
Cloverfield Trailer on YouTube
Cloverfield 4 Minute Preview
Cloverfield Links
- Official Movie Website
- The official movie site!
- 1-18-08 - Official Site
- The official site of 1-18-08.
- Cloverfield on Hubpages
- My hub on Cloverfield.
- Cloverfield Builds Buzz on Suite 101
- My Cloverfield article on Suite 101.
- Apple's 1-18-08 Page
- All size trailers can be found here in Quicktime format.
- Slusho Site
- Site said to be created by Abrams. I haven't went through the site, yet, but it's been a big deal. I'll update more when I know more.
- Tagruato.jp
- Deep sea drilling, you say?
- Jamie and Teddy.com
- Password is jllovesth
- Tidowave.com
- Blog with some interesting entries that give a bit more clues about what's to come.
- Ethan Haas Was Right
- NOTE: This site has nothing to do with Cloverfield. However, for awhile, it was suspected to be connected, so I'm leaving it here for reference.
Cloverfield: What's It About?
Theories surrounding everything from giant lions, to Cthulhu, to even Voltron (people are desperate) have made the rounds. Chances are, none of them are right.
Cloverfield is produced by J.J. Abrams of Lost and Alias fame. If you've kept up with Lost these past three years, you realize how many dead ends Abrams can lead you on before finally revealing the truth. In the coming weeks, I'll be adding more about the theories that are coming through the net. Because, while they all may be wrong, it's still fun to speculate.
The Poster

There's been some debate as to whether the statue's head has just been accidentally dismantled or ripped off, but in my opinion, there does seem to be some deliberate damage implied there.
New Production Stills From Cloverfield
IESB has new production stills: Cloverfield Production Stills.
Wondering why the trailer looked just a bit different? It's because the trailer was shot BEFORE the film. Read more about JJ Abrams rush to get a trailer for Paramount in order for it to be attached to Transformers in this EW article.
Cloverfield Character MySpace Pages
- Robby Hawkins
- MySpace page for Rob Hawkins, the guy we're seeing so much of in the trailers.
- Jason Hawkins
- One half of a love story, apparently.
- Marlena Diamond
- MySpace page for Marlena Diamond.
- Lily Ford
- MySpace page for Lily Ford.
- Hudson Platt
- MySpace page for Hudson Platt.
- Beth McIntyre
- MySpace page for Beth McIntyre
- Jamie Lascano
- MySpace page for Jamie Lascano
Cloverfield Suite?
Welcome to Spoiler Country! If you scroll down, you might wind up being spoiled! Proceed at your own risk!
Want More Information on the Monster?
Tagruato Company to blame? Or the terrorist group? Tidowave?
Wanna See Cloverfield Monster?
What Does He Say After The Credits?
- "Help Us"
- So, you've heard that Rob can be heard saying something after the credits. What is it? This pages lets you hear for yourself.
Apparently, some have reversed the recording and it says something differently. Judge for yourself.
Want To Own The Cloverfield Monster?
- Pre-Order Hasbro's Cloverfield Monster Action Figure
- Hasbro has announced it will be releasing a Cloverfield Monster action figure retailed at $99. The action figure will stand 14 inches tall and is fully articulated.
As of yet, there are no photos.
Cloverfield - Lost Connection Confirmed!

See it? Bottom right corner. Dharma Initiative Logo.
Cloverfield Monster Fan Art!
If you don't want to know, don't click! These aren't fakes.
- Rough Sketches at Flicker
- alanime-1 at IMDb's Cloverfield messageboard put this sketch of the monster together. It's a nice look at how the monster is put together.
Rob's Party Mix
1. Coconut Records - "West Coast"
2. Kings of Leon - "Taper Jean Girl"
3. Sean Kingston - "Beautiful Girls"
4. The Blood Army - "Do I Have Your Attention"
5. Scissors For Lefty - "Got Your Moments"
6. Parliament - "Give Up The Funk"
7. Gorillaz - "19-2000"
8. Spoon - "The Underdog"
9. King of Leon - "Pistol of Fire"
10. Architecture In Helsinki - "Do The Whirlwind"
11. The Black Keys - "Grown So Ugly"
12. Bright Eyes - "Four Winds"
13. Joan As Police Woman - "The Ride"
14. Ratatat - "Seventeen Years"
15. Of Montreal - "Wraith Pinned to the Mist and Other Games"
16. MuCC - "Fuzz"
Rob's Party Mix on iTunes
West Coast - Coconut Records
The Underdog - Spoon
The Ride - Joan As Police Woman
Taper Jean Girl - Kings of Leon
Seventeen Years - Ratatat
My Kind of Lover - Locksley
Grown So Ugly - The Black Keys
Got Your Moments - Scissors for Lefty
Give Up The Funk - Parliament
Four Winds - Bright Eyes
Do The Whirlwind - Architecture in Helsinki
Do I Have Your Attention - The Blood Arm
Beautiful Girls - Sean Kingston
19-2000 - GorillaZ
A Note on This Lens
I'm going to keep all of this lens intact for posterity. Every crazy rumor. Every funny tidbit that will be laughable once the film debuts. So, if you see dated information lower on the page, this is why!
Another Rumor Update
Raptors. Why did it have to be raptors?
Yes. Raptors. You know. Like in Jurassic Park?

Rar. Personally, I think it's just another diversion. However, without giving you too much of a spoiler, there's a bit of dialogue in the above article that does seem to suggest that there might be more than just a big monster on the prowl.
Key Quotes from the Trailer
- "Rob, have fun in Japan." (This has been a big deal with some netters since "all the big monsters come from Japan." But where does this leave Tony Soprano? Oh right. Monsters, not mobsters.)
- "What was that noise?" (Heard after the earth shakes and the lights go out followed by a loud "monsterish" noise.)
- "Phone calls are pouring into the newsroom that say a thunderous, roaring sound...." (This was the best I could do with this one. It sounds like there's a cut here.)
- "Can we see something from the roof?"
- "What animal sounds like that?" (Said as the party-goers flock to the roof.)
- "It was shaking everywhere, man. It was like tremors." (Said by a party-goer on the roof.)
- "Looks like you should have left town a little bit earlier." (Said by the cameraman to Rob.)
- "What is it? Is it coming this way?" (After the roar and explosion as people head downstairs to the street.)
- "I saw it! It's alive! It's huge!" or "I saw it! It's a lion! It's huge!" or "I saw it! It's a light! It's huge!" (This has been, by far, the most debated line in the trailer. It could be any of those words. It sounds like all of them. I say it's "alive," but after dealing with a smoke monster for two seasons, I don't think anyone's ready to rule out anything.)
Blog Buzz on Cloverfield
J.J. Abrams: Master of Driving Us Crazy
Lost - The Complete First Season
Nothing can quite top the first season of Lost. This was the season where you really felt like you "knew" the characters. There was still so much mystery and intrigue. *sigh*
Lost - The Complete Second Season
Season two was a departure from the fantastic season one. This was the season that birthed the "I hate Ana Lucia" brigade. You have to admit - that was one annoying character.
Lost - The Complete Third Season
Season three pretty much made up for season two. Especially with the focus on Desmond, who is probably one of the best characters on the show - save for Locke. This season also had the season finale that had EVERYBODY talking. Not quite season one, but still a fantastic season none the less.
The Lost Chronicles : The Official Companion Book
Lots of photos. Lots of good character information, but more suited towards the first season than the last two.
Lost (Original Television Soundtrack)
I've always been impressed by the score for Lost. At times, it's very moving. Some of the music "gets to you" even without the accompanying footage.
Got a good theory? Lay it on me!
I want to hear what you think Cloverfield's about!
linhuck wrote...
About to show in the UK, really looking forward to the film. Great lens!
linhuck
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