Color Marketing Group (CMG)

Color Marketing Group members are Color Designers, Marketers and Strategist who come together twice a year to hold a forum for the exchange of information relating to all phases of color marketing: color trends and how colors are being combined; design influences; merchandising and sales; and education and industry contacts.

Color Marketing Group members are highly qualified professionals who interpret, create, forecast and select colors in order to enhance the function, salability and quality of manufactured goods. involved in the use of color as it applies to the profitable marketing of goods and services.

The primary focus of the Color Marketing Group is to identify the direction of color and design trends. CMG members from around the world interpret the trend information into salable colors for manufactured products across all industries.

CMG's Forecasts are color directions not directives. Color professionals interpret these directions based on their specific industries and products.

CMG's forecasting takes place primarily during our Conferences, which are held twice annually.

During the conferences CMG members exchange information on color, marketing and design issues in order to create a forecast for colors that have not yet been applied to a particular product and are under consideration for future product introductions for all industries, manufactured products and services.

Many industries are represented by our members including: Action/Recreation, Consumer Goods, Technology, Home, Visual Communications, Transportation, Juvenile Products, Fashion, and environments for Office, Health Care, Retail, Hospitality/Entertainment and Institutional/Public Spaces.

While the end result of each semi-annual Conference is the development of our Color Forecasts, a key part of these Conferences is the exchange and sharing of information that takes place among members. Knowing what forces and factors are influencing shifts in color directions, as seen through the eyes of their CMG colleagues, is as important to the Color Designer as the Forecast itself.

In addition to forecasting Consumer or Contract Colors while at these Conferences, Design Workshops track trends and their influences on design and color.

These influences run the gamut from social issues to politics, the environment, the economy and cultural diversity. It is an understanding of the influences that provides the most useful information, and it is the input of so many Color Designers, that gives each Forecast its tremendous validity.

Color is everywhere and the influences on color are constantly changing. What happens with color in one industry can impact what happens with color in another.

The interaction of CMG members, from all different industires, is vital in order to stay abreast of what is happening not only in your own company, but in different industries across a variety of businesses.

The CMG appellation after a member's name indicates they have attained Chairholder status in Color Marketing Group, recognizing their achievement and leadership in the profession of Color Design.

I have been an active member in the Color Marketing Group and am proud to have qualified to display the CMG appelation after my name-- Kate Smith, CMG

The Color Marketing Group sponsors the Dimmick Award for Excellence.

The most prestigious award for revolutionary, dramatic, or exceptional contributions to the field of color marketing is the Dimmick Award, presented by Color Marketing Group.

Dimmick Award Winners have included organizations and individuals.

A few of the past winners:

U.S. Postal Service

Susan G. Komen for the Cure

Jack Lenor Larsen

Alexander Julian

Kenneth X. Charbonneau

Pictured: CMG President Charles B. Smith, ASID, CMG, presents Dimmick Award to Tom Day of the USPS