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Coaching

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Coaching is a 21st Century buzz-word - and a valuable aid to living a full and effective life. What a coach does is simple, they support you in doing more than you can do on your own - but they don't do things 'for you' in the way that an employee or a personal assistant might.


But take care - there's coaching and coaching . . .

Coaching and coaching . . . 1 

Areas to get coached in

There are many different kinds of coaching. Here I'll do my best to distinguish the main lines - to help you choose where to go next.
  1. Sports coaches are probably the best known form of coaching and a good model for other kinds of coaching. A sports coach is a specialist in getting athletes to perform better, the coach may or may not be a top performer themselves, what they are is an expert in getting you to go the extra mile - to push your boundaries, to try something new, to go to places you didn't think were possible.
  2. Niche coaches have a clear identified area or issue. Today you can find a coach for almost any area of life or work or issue. There are presentation coaches, weight loss coaches, marketing coaches, book publishing coaches . . . personal trainers are niche coaches who focus on fitness and well-being.
  3. Life coaches work on your broad lifestyle. They may support you in having better relationships, in being more adventurous, or in dealing with particular issues in your life.
  4. Executive coaches usually work with business people and work primarily on business related issues. Though often this quickly moves on to more personal areas.
    See the Executive Coaching lens

Coaching and coaching . . . 2 

Kinds of coaching

As well as areas of coaching there are many different kinds of coach to meet your needs; from accountability to transformation. None of these are necessarily exclusive, an accountability coach may well work with you on personal transformation - but the emphasis is more on one than on the other. If you contract for accountability then you may not want transformation to be high on the agenda.
  1. Accountability coaches have as their main task to keep you on track. How to have you complete your 'to-do' list on time in full. In the 'area' of well-being a 'personal trainer' is often a good example of an accountability coach. They will hold you accountable for taking exercise, for managing your diet, for looking after your well-being.
  2. Behavioural coaches work with you to change the way in which you do certain things. A good example would be a voice coach who helps you speak up, project, and be clearly expressed.
  3. Capability coaches work on broader areas of change. If you want to write and publish a book - and have little or no experience - then a capability coach might well take you step by step through the whole process.
  4. Transformational coaches work with you to have breakthroughs happen in your life. They work to take you to places that were not a part of your predictable future. Taking on a bigger role, starting a business, changing an important relationship, making a major transition - these are the places of transformational coaching.

What coaching isn't 

to avoid confusion

There are many helping and supportive roles in today's world and the boundaries between them are increasingly fuzzy. Here's my personal view on what isn't coaching.

Notice that in many cases these people may coach and be very good at it, but it isn't their 'primary' task in the relationship.
  1. a therapist isn't a coach. To draw a somewhat arbitrary line, therapy deals with people who have something wrong and makes them right; coaching deals with people who are by and large OK and mikes them better. Sometimes the techniques and tools of coaching and therapy overlap as both are seeking to change some element of the human condition.
  2. A personal assistant is not first and foremost a coach (though some coach extremely well). The primary task of an assistant of any kind is to do things for you. The primary task of a coach is to have you do things for yourself.
  3. A mentor is not primarily a coach. A mentor is someone who shares their greater experience with you, offers you direction and guidance, may open doors for you.

Finding a coach 

. . . or finding the right coach for you . . .

As we've seen coaches come in many kinds, they have many approaches and their fees can vary widely (not necessarily in relationship to quality).

So let's imagine for a moment that you have a sense that getting a coach could be useful for you . . .
  1. Get clear what it is that you want a coach to do for you. If need be find a coach or a supportive friend to coach you on this. If you can, get at least a rough idea of the 'area' you want coaching in and the 'kind' of coaching you want.
  2. Open up your eyes and ears. Ask friends, colleagues, neighbours for their thoughts and recommendations if you can. Word of mouth is probably the best recommendation.
  3. Look in the yellow pages, search Google, ask more people.
  4. Contact a few of the names you've come across. Check the web-sites, send them an exploratory e-mail, maybe talk (briefly) on the phone.
  5. Choose & commit to a coach who seems as though they can make a difference for you. Choose someone who is strong enough to stand up to you, bright enough to not let you run rings round them, acute enough to really make a difference for you. Then commit yourself to the coaching relationship.
  6. Be coachable. You chose to get coaching because you wanted a change to happen, don't expect your coach to do the work for you. You are going to have to make some changes in your life.
  7. Know when to end. Some coaching relationships go on for many years, some are focused around a particular short task. When you've done what you need to do, or you are clear that you are not making any progress, then complete the relationship with your coach. If you want more you can re-contract with them or with someone else.
  8. Communicate with your coach. With rare exceptions coaching takes interaction, it requires you to be in touch with your coach and to make the time for that to happen.

Becoming a coach 

. . . a tough row to hoe . . .

So you want to be a coach; or at least explore what that might mean. Tread carefully - this isn't the ideal route for everyone to follow. Just because you gained some value from being coached isn't always the best reason to become a coach.
  1. You must like people. Whatever else it is or isn't, coaching is about people and making a difference with and for people. If you don't really like people then don't go here.
  2. Find your niche. What is it that you are expert in, know about, or are prepared to learn about that qualifies you to coach people.
  3. What kind of coach do you want to be? Are you 'qualified' to coach there? To be an executive coach you probably need at least a basic familiarity with business and to be comfortable dealing with business people.
  4. What coaching model do you want to use. There are many out there; you need at least a basic process to support your getting results with your clients. Taking some kind of coaching training is usually the way to resolve this question.
  5. Where are your clients? How are you going to find them? or, How are they going to find you? . . . and here we run into the issues of running a business rather than coaching per se.

Coaching Training Schools 

Here are links to some of the larger coaching training schools. Some of them may also have directories of their alumni if you are looking for a coach. But take care - competence is more important than qualification.
Academy for Coach Training
US based, ICF accredited. "Coaching creates an environment of unconditional acceptance where learning, growth, and transformation occur naturally, as people gain clarity, align with their values, and take effective action toward meaningful goals."
The Coaches Training Institute
International, ICF Accredited, the home of Co-Active Coaching. "CTI: Continuing to Lead the Way"
Coach Training Alliance
US Based - Colorado; ICF accredited. "Coach Training Alliance is a growing collection of the finest educators, mentors, coaches and facilitatirs int eh profession of life caoching."
CoachU
US & Internet based; ICF accredited. "Coach U is the leading global provider of coach training programs." Founded by Thomas Leonard, now led by Sandy Vilas certainly the oldest and probably the foremost on-line coaching achool.
The Coaching Institute
US Based - Pennsylvania; Distance learning. "Want to do something that makes a DIFFERENCE in yours and other people's lives?"
More to come . . .

Great Stuff on Amazon 

Implementing the SIOP Model Through Effective Professional Development and Coaching (SIOP Series)

Amazon Price: $44.09 (as of 12/02/2008) Buy Now

FYI: For Your Improvement, A Guide for Development and Coaching (4th edition)

Amazon Price: (as of 12/02/2008) Buy Now

FYI: For Your Improvement, A Development and Coaching Guide (2nd Edition)

Amazon Price: (as of 12/02/2008) Buy Now

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BobJanes

About BobJanes

Bob Janes When you make a transition in your life : a promotion, a new job, a change of career, a new direction, a new venture : you have to learn fast on your feet, to 'make sense' of the new. Some of the sense is your specialty, some is much broader - that's where I come in. I am a coach, consultant & writer working with 'Professionals in Transition' on their professional and business development. Twenty-five years experience in multi-national business finance, strategy & change management plus fifteen in personal and organisational development. Masters in Organisational Consulting from Ashridge, post-graduate diploma in psychology, NLP Master Practitioner.

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