Cold Calling | Cold Calling Is Dead

My name is Frank Rumbauskas, and I'm the author of the now-famous "Cold Calling Is A Waste Of Time: Sales Success In The Information Age" book & CD program, as well the New York Times bestseller, "Never Cold Call Again: Achieve Sales Greatness Without Cold Calling."

I'm guessing you and I started out in sales exactly the same way ... with overbearing, clueless managers who repeated the words "cold call more" and "increase your activity" like preprogrammed robots.

Well, guess what? Being new, I took their advice because I didn't know what else to do, and it didn't work! In fact I really had to struggle those first few years in sales, because every time I went to a manager or trainer for help, all I heard were those empty words: "Increase your activity."

Sound familiar?

Finally, I had a great manager who explained that it makes no sense to go through such a selective interview process to hire the best and most professional salespeople he could find, only to force them to do the jobs of $6/hour appointment setters.

That's all I needed to hear! Finally, I had some validation that a better way existed.

Over the next several years I spent lots of time and effort in trial-and-error, figuring out ways and means of generating endless hot leads without cold calling. I found what worked, weeded out what didn't work, and finally had perfected a system of selling that eliminated cold calling once and for all.

I'm thrilled to share it with you, because I know how much you hate cold calling, how much it's costing you in lost sales, and how much you'd like to stop cold calling - for good.

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