Community Commerce Centers:
Today, there is one epoch-making idea that is transforming how we conduct business. It will change business irrevocably, yet most businesses have yet to perceive it, let alone understand it or adopt it. The idea is electronic business, often know as e-business. The 'e' will soon be dropped and e-business will be business as it comes to be generally understood. (Patrick King and Joe Clift - Financial Times. 1999
Management Overview
Background
The traditional response to the introduction of new technology has virtually always been to make an attempt to integrate the new technology in a way that treats the new technology simply as a replacement for an existing technology. One fairly recent example is the introduction of the personal computer in the business office. The personal computer became a replacement for the typewriter, and was used only by personnel that would have a typewriter on their desk. In other words, individuals that would not want to be seen using a typewriter would not want a personal computer on their desk. In a matter of a few years the culture of the workplace changed to enable placement of a personal computer on virtually every desk, but in terms of the magnitude of the numerous other changes introduced over the same period of time the relative length of the transition period was overly long. The point is that it takes a period of time for society to recognize "non-traditional" uses for the newly introduced devices and technology. The closest analog to this phenomenon is in the field of marketing where the term "perceived buying procedure" originates.
Briefly defined, every buying decision is based on a perceived buying procedure that is applied without thinking. There are different perceived buying procedures for different products and services. For example, the perceived buying procedure for the purchase of an automobile is much different than the perceived buying procedure for the purchase of a suit or shoes. Where the perceived buying procedure concept provides an analog for what happens with the introduction of new technology is that when a new product or service comes to market there is no established perceived buying procedure for buyer and seller to use. In such cases both buyer and seller must rely on a perceived buying procedure they have previously used for the purchase of another product or service. Confusion develops when buyer and seller apply different perceived buying procedures, which can create problems for both buyer and seller. In such cases, the absence of good communication causes both frustration and potential for loss by both buyer and seller. Over time buyers and sellers collectively establish a new perceived buying procedure for the new product or service, and this new perceived buying procedure may be entirely different than any of the many perceived buying procedures attempted at the initial arrival of the new product or service. With new technology the easiest thing to do for all when contacting new technology is to fit the new technology into a category most resembling something like the new technology. Sometimes the initial choice may be quite accurate, but in virtually all cases application of any new technology is expanded beyond its initial use. Thus, that personal computer on the secretary's desk has come to be used for much more than a typewriter.
The Internet, which began to reach utilization beyond the academic and defense communities in the mid to late nineties of the twentieth century and more general utilization as a medium for information exchange and selling soon after the beginning of the twenty-first century, is a new technology yet to establish its full use and potential. Like other new technologies that have come to market the Internet found early use in a form that relied on earlier perceived uses for such technology without fully realizing untapped ways to use the new technology. In its present form the Internet still operates in the realm of a child's "show and tell" exercise when it could be operating in the grownup realm of active and integral part of the business workplace. Moving to full implementation of the Community Commerce Center utilization puts the Internet into the grownup realm of being an active and integral part of the workplace.
Introduction
The main roadblock facing proponents of alternative fuels for vehicles is that the technologies and infrastructure required for widespread implementation of the alternative fuels is either not fully developed or simply not available as a technology at the present time. In the case of ethanol, which would be used as an additive for gasoline or diesel fuel, the cost of expanding manufacture of the additive must be weighed against the cost of expanding production for the raw material required for the production of the fuel. Production of ethanol provides two additional problems involving its distribution and use. First, the properties of ethanol make it impossible to transport in a pipeline, which means ethanol can be transported only by truck, train or barge. To reduce distribution costs due to the transport limitations it is important that ethanol production be relatively close to the final distribution point. Second, use of ethanol as a fuel produces less energy than gasoline, which means drivers must make more frequent trips to the pump. In the case of alternative fuels such as hydrogen the technology required for a production system is barely beyond the basic laboratory experimentation phase. With all alternative fuels the infrastructure for both delivery and distribution is either not currently available in any form or available in very limited areas throughout the world. In addition, wide acceptance of alternative fuels would require that drivers either replace or modify their existing vehicles.
The main roadblock facing proponents of the expansion of mass transit schemes, including use of light rail, is that use of the automobile, including the SUV and light trucks, is deeply entrenched in the collective consciousness for most cultures in the developed world. Drivers have made a substantial financial and psychological investment in their vehicles. Thus, not only do local governments face an uphill struggle in getting reluctant voters to approve even the exploration of any project to develop expanded bus or light rail systems, and these same reluctant voters must be approached not only to approve funding for the implementation of such systems but also again in any effort to build a rider base to support such systems at a level that would have any significant impact on reducing energy demand. Without the support of the target audience there can be no future for any mass transit system designed to improve energy efficiency and reduce the demand for fossil fuels.
More rarely discussed as alternatives for reducing the energy demand in getting to the workplace are such things as telecommuting and proximity commuting. Telecommuting has been available for an extremely limited number of workers for decades. The largest group of telecommuters work as outside sales representatives where going into an office might be required only for periodic training and meetings. In fact, this group of outside sales workers may be on the road most of the day and use a home office to do some of the paperwork required for their employment. Another smaller group of telecommuters work as customer service or technical support representatives with organizations that can make such opportunities for experienced workers. Finally, any home worker may also consider themselves as being a telecommuter. Working in the home environment, as a telecommuter, can be difficult because most workers are more productive when in proximity of other workers. Proximity commuting simply means that a worker is fortunate enough to find employment that is close to their residence or in some cases is able to commute in the opposite direction of a larger number of commuters.
The concept of moving the workplace closer for large numbers of workers provides a much more efficient way to reduce the energy cost of getting workers to their workplace. The reason such a concept has not been seriously considered previously is that decision-makers at all levels in both the public and private sectors have been looking at the prospect without fully evaluating the existing problem and how technology could be used to present a solution. The good news is that it is possible to move the workplace to less than 3-5 miles of large numbers of workers using existing technology. The process of moving the workplace closer to the worker involves a fundamental change in the way worker and employer view the work environment, but the result provides a solution beneficial to worker, employer, governments, and the environment. This new way of defining the workplace environment is presented as the Community Commerce Center. Creation of Community Commerce Centers can be done using only existing technology, which means there are no technology barriers preventing immediate implementation.
Community Commerce Center Defined
There are two defining features for each Community Commerce Center. First, each office worker occupying a seat at the center workspace must live within a maximum of a 3-5 mile radius from the center. Community Commerce Center planning is focused on the goal of cutting a worker's daily one way commute at least in half leaving the worker with a maximum commute of 3-5 miles. Second, multiple employers each have employees using Community Commerce Center workspace based on the proximity of each worker's residence to the Community Commerce Center. Employers utilize the services available at multiple Community Commerce Centers to accommodate the workspace needs for the maximum number of its employees working within 3-5 miles of other Community Commerce Centers. The net effect is that an employer may require the services of multiple Community Commerce Centers at various locations to accommodate the workspace for all of its employees seeking to work from a Community Commerce Center rather than from a single central corporate location in a community where the distance traveled by each worker is greater than 3-5 miles.
One other aspect of the Community Commerce Centers workplace is that their implementation also creates a carbon project that generate carbon credits under the concept of additionality not only because the implementation of the Community Commerce Centers use green building standards in the construction of Community Commerce Centers but also because the creation of Community Commerce Centers is considered a non-traditional business solution. Of course, the direct fuel savings generated by the fact that employees are much closer to their workplace is an added bonus.
Location
Similar facilities exist in virtually every urban, suburban, or small town throughout the world. In virtually every case creation of a Community Commerce Center using abandoned, underutilized or new facilities would be welcomed by not only those involved in local government where the facility would be created but also residents living in the surrounding neighborhood whether or not they would be using the new Community Commerce Center as their new workplace.
Mall Implementation
Shopping Plaza Implementation
Big Box Implementation
Central Business District Office Building Implementation
Small Town Business District Implementation
Inner City Or Redevelopment Implementation
Connectivity
Scalability
Portability
Core Services
Ancillary Services
Service Support Jobs
Social And Economic Topology
Unfortunately, current social and economic topology study has exceptionally little to offer when looking at the boundaries of social and economic networks and much less on the types of relationships or communication that might either exist or potentially exist beyond the boundaries of a given social and economic network. The concept of a Möbius Strip, which is central to most discussions related to the traditional study of topology, has no real analog or meaning within the existing field of social and economic topology because from their two-dimensional perspective within the boundary of the networks they study there is no readily apparent analog for the Möbius Strip found in traditional topology. In traditional topology the Möbius Strip provides a visible representation of a surface with only one side and a single boundary. At one time or another everyone has either seen or constructed a simple Möbius Strip and visually verified that the construction has only one side because the view is outside the surface and boundary of the Möbius Strip. If the view was from the surface of the Möbius Strip, the experience of walking along the surface would leave no clue that the surface was twisted.
In the fields of social and economic topology it would be possible to view the analog of a Möbius Strip only by stepping beyond the boundary of the networks being studied. Being dynamic systems the networks and space researchers in the fields of social and economic topology view changes over time, and to fully understand how an analog of the Möbius Strip might exist in the realm of social and economic topology systems must define elements in the fields that would represent and analog of either a standard loop or a Möbius Strip. In viewing social and economic topology systems over a long period of time it would be clear that over time the nature of the social and economic systems have shown examples of both a standard loop and a Möbius Strip along with an analog for the boundary found in the paper versions of both the standard loop and the Möbius Strip. From the dawn of time effort within any social or economic group has been divided between family or community and work or production of the things necessary to sustain the family or community. The community role can be shown as the inside track of the standard loop, and the work role can be shown as the outside track of the standard loop. The boundary between the community track and the work track may be shown as the energy or effort required to move from activity in one track to the other track. Technology, mobility and communication are important factors not only in determining the nature of activity on one track or the other but also in the nature of what is required to move across the boundary from one track to the other track. Obviously, the system becomes more efficient when the energy required to move across the boundary is either reduced or completely removed. Where the boundary between the community track and the work track is absent or virtually transparent the result would be the social and economic topology analog for the Möbius Strip. Where there is a clear and perhaps insurmountable boundary between the community track and the work track the result would be the social and economic topology analog for the standard loop. A social and economic topology system where the community track and work track are well integrated and more seamless is more efficient, and such a system could be viewed as more closely resembling the analog of the Möbius Strip. A social and economic topology system where the community track and work track are more clearly divided and a boundary exists between the community track and work track is less efficient, and such a system could be viewed as more closely resembling the analog of a standard loop.
Through most of recorded human history the social and economic topology system could be viewed as following the Möbius Strip model more closely than the standard loop model because the proximity between the community track and work track was virtually zero. The level of technology, mobility, and communication was very low and remained so for extensive lengths of time. Of course throughout recorded human history civilizations were highly structured along class lines, which not only further limited mobility but also communication between classes, but even within the limits of the class structure established by each civilization throughout history there existed a virtually indistinguishable difference between community and work. At the outset of the industrial revolution the transparency between the community track and the work track began to vanish. Through the intervening years and with the introduction of each new piece of technology or innovation the mobility and communication capabilities of the population may have improved, which did contribute to the growth of a middle class, but the cost burden for such progress has been a migration from the standard loop model for the social and economic topology system. With each technological innovation introduced in the work track there has been a transfer of that technological innovation from the work track to the community track, but only at a flow rate that can be fully assimilated at the community track level. As the rate of technological innovation has accelerated over the past fifty years, the boundary between the community track and work track of the social and economic topology system has expanded because the community track has increasing difficulty in matching the expansion of the work track. The resulting increase in the expenditure of energy required to move across the boundary between the community track and work track has created an increasingly unstable environment, which is visible in the form of climate change. An additional cost associated with the expenditure of increased energy to move across the boundary between work track and community track has diminished the flow and expansion rates for both the community track and work track even at a time when the rate of technological innovation introductions has increased. This reduction in expansion is visible in the form of a slowdown in the economies of the world relative to what might otherwise be expected given the potential for productivity boosts that such innovations may have brought to the society.
The move to full implementation of the Community Commerce Center system will produce a change in the structure of the relationship between the community track and the work track that will create once again a social and economic topology system more like the Möbius Strip model. With the Community Commerce Center system the boundary between the community track and the work track is reduced to the point that it is virtually transparent because the community track and work track join to form a single surface with no boundary. The introduction of new technological innovation to the system must still be assimilated within the flow along both the community track and work track, but such assimilation occurs at a flow rate that does not seriously hamper the rate at which the system is able to accept additional innovations. With the boundary between the community track and the work track virtually eliminated there is a tremendous savings in energy beyond what is required to maintain the system. The result is not only a better running system that is more efficient and able to progress without undue lag but also a system that can actually provide the mechanism for repair to the surrounding environment while significantly reducing the demand for energy. In addition, the increased efficiency within the social and economic topology system produces the mechanism to speed the flow of information to segments of society that may have been lagging further behind prior to the implementation of the Community Commerce Center system.
Benefits
Employees ---------------
Less Stress In Getting To Workplace - In cutting the commute in half or more workers will arrive at their workplace less stressed and more relaxed. In areas where road conditions are hazardous due to poor weather the stress reduction would be more significant. The major side benefit of the reduced stress in getting to the workplace is that workers become more productive on the job.
Closer To Home - In being closer to home it becomes easier to get back home in the event of a home emergency. This would be especially beneficial for working parents. With available daycare at each Community Commerce Center it also becomes much easier for working mothers to stay in the workforce during early child rearing years.
Ability To Relocate Residence - Employees working at a Community Commerce Center would realize that they can relocate their residence based on lifestyle factors without fear of losing employment. This benefit would be especially interesting for workers that were born and raised outside the traditional commute range of a larger city. In addition, the benefit of being able to work in a hometown enables workers to remain close to family.
Ability To Have Two Income Household - Employees working at a Community Commerce Center would be able to enjoy the benefits of a two income household without fear that one income might be lost when other income source is changed due to advancement.
Opportunity For Expanded Benefits - Employees working at a Community Commerce Center would have access to facilities and benefits that might otherwise be available only to workers employed by large corporations. These facilities would include such things as on-premise cafeteria, daycare, exercise facility, and walk-in medical clinic. In addition, employees will have access to continuing education opportunities.
Employers ------------
Cost Of Providing Workspace - Employers placing their employees at Community Commerce Centers would realize a significant savings in the true cost of providing employee workspace. Employers would be able to focus completely on their core business without being required to also provide such things as computer support and all other facility related infrastructure. The cost of providing all facility support infrastructure would be combined in the per employee expense for occupying a spot at a Community Commerce Center. While the cost per employee might vary slightly based on the exact location and size of a Community Commerce Center the employer would be obligated to pay individual employee placement costs for a Community Commerce Center only as long as each individual employee utilized the Community Commerce Center facilities. Employees currently employed in support infrastructure positions at a workplace requiring a commute would have the opportunity to take similar positions at Community Commerce Center near their residence without loss of any work time. The savings generated by such employee transfers would be significant for employers without producing any hardships for support infrastructure staff.
Recruitment Costs - Employer recruitment costs would drop significantly because employers would not need to worry about the costs related to long distance interviewing and creating incentives that would lure an employee to move from one location to another. In addition, employee objections associated with the impact on employee family members would be virtually eliminated because moving from one employer to another would not require a relocation. Interviewing for new hires could take place at any Community Commerce Center through use of on-premise video conferencing equipment.
Relocation Costs - Employer relocation costs would be virtually eliminated for any employee that could take a position working from a Community Commerce Center. The net effect would be that a significant or total elimination in total relocation costs associated with expanding or replacing a workforce would transfer either to the realization that each employee could be afforded an increased income or the employer could realize increased profitability. As a growing number of employee positions move from the traditional workplace environment to a Community Commerce Center, even the costs of relocating an employee based on an internal promotion would be reduced because in virtually all cases employee job descriptions would be increasingly based on what an employee does within the organization rather than where they perform their work within the organization. The topology for each employee's work remains unchanged regardless of the employee's physical location and residence because the underlying infrastructure related to the work remains unchanged. The benefit of a nearby Community Commerce Center is also important when an employer is engaged in the process of recruiting new employees because prospective employees can be interviewed using the video conferencing facilities at any Community Commerce Center regardless of whether or not the individual employer has an employee working a the interview location.
Employee Retention - Employers with employees working in Community Commerce Centers would realize improved employee retention because each benefit realized by employees increases their overall satisfaction with their employment.
Local Government
State And National Government
At all levels utilization of Community Commerce Centers increases the effective fuel efficiency for motor vehicles by a factor equal to the mileage savings for each worker going to a Community Commerce Center close to their residence rather than to workplace that is beyond the 3-5 mile range they would be traveling to Community Commerce Center. If the worker's commute is cut in half and they are able to reach their workplace based on the highway estimate for fuel efficiency rather than city or combined estimate for fuel efficiency, the effective fuel economy is doubled, which means that the effective fleet fuel economy would also be effectively doubled. Thus, workers would be able to continue using existing vehicles until such time as newer technologies using renewable fuel sources can be fully developed and available for mass distribution.
Summary
Climate Change
Climate change is a change in the statistical distribution of weather over periods of time that range from decades to millions of years. It can be a change in the average weather or a change in the distribution of weather events around an average (for example, greater or fewer extreme weather events). Climate change may be limited to a specific region, or may occur across the whole Earth.
In recent usage, especially in the context of environmental policy, climate change usually refers to changes in modern climate (see global warming). For information on temperature measurements over various periods, and the data sources available, see temperature record. For attribution of climate change over the past century, see attribution of recent climate change.
Climate Change Resources
- Community Commerce Centers
- Full Acrobat version of Community Commerce Centers: The 21st Century Workplace.
- Al Gore Website
- This is Al Gore's official website.
- Climate Change Blog
- Climate Change and Global Warming Portal.
- Green Biz
- Daily News and Resources on Green Business, Sustainable Practices, Environmental Innovation.
- International Institute for Sustainable Development
- IISD champions sustainable development around the world through innovation, partnerships, research and communications.
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