Web Video

Web Video does all the things a great advert should do in the quickest possible time frame. providing you have a good Web Video producer! All the research shows that the typical internet user would rather watch a 1 minute video, than read one paragraph of text. That's not to say that you shouldn't have text on your site, is it essential! But for the purposes of advertising and enticing, it is a must have! This is partly due to the latest generation of internet users, who now take it for granted that they can stream live TV to their phone, whilst rambling in the Pennines! "In my day" such an idea would have been laughed at, the idea of having a phone with a CAMERA was crazy enough. Now, I'm sure there's a camera out there with a built in phone! With the demand for online video growing at an exponential rate, it seems obvious that a website should have one of their own, showing the world what they do and how well they do it!

Here are a couple of interesting links:
Timecode Pro
http://searchengineland.com/video-is-now-a-must-have-feature-for-competitive-seo-47681
http://www.reelseo.com/

There are a variety of companies out there that offer all kinds of web based video. From talking presenters that appear on your screen to tell you about a product or service, to demonstration videos, that show us what people do and how they do it. It's a good idea to establish what kind of video you would like, before committing to a web video producer. More often than not, web video producers will specialise in a certain "style" of video, such as a graphical depiction of your business, a viral advert or a combination of recorded video and animation. Once you have decided on your preferred style of video, contact the right people! Timecode Pro offer a range of high quality, high definition web video styles that suite the requirements of most businesses. This is an ideal starting point for all types of Web Video, as Timecode Pro will offer advice (for free!) and a superb service at the most competitive rates. For more information please check out:

Timecode Pro

The big question! This all comes down to what you want in your video. For a simple 1 minute video with a voice over talking about your business, with some clips of your product or service, I would expect to pay no more than around £400.00. Throw in some fancy titles and more elaborate film clips and you can expect the price to double. This is one of the luxuries of Web Video, they SHOULD BE modular. The customer should be able to pick and choose what they want; animation, titles, a script, presenter, voice over, video footage... This way they have total control over the cost and the producer can give a more accurate 'on-the-spot' estimate for the price. In short, it depends on how fancy you want your video to be. Just don't forget that a good Web Video will increase; your companies perceived value, the amount of interest generated in your website and sales of your product or service!