Communications and Marketing in China
We believe in the insight of social networks. Connection is a powerful thing and the connections that make the fabric of social networks here in China provide us the insight to build understanding of the market here in real, engaging terms.
We believe in the ability of good stories to get told. Word of mouth is paticularly important in China, we write remarkable stories for our clients that get retold.
We believe in new media. New channels get a different type of attention and allow us tocommunicate in the most relevant way with the market.
We love our network. They share with us, we share with them. We have developed a trust relationship. If you are looking to work with us, truth, integrity and a remarkable product should be what you bring to the table.
ConfuciusSays Blog
The latest words from http://www.confuciussays.cc
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- 42 Below
- Producer's of the world's most awarded vodka and great fun to work with. We handle all PR and marketing for 42 in the China market.
- New Zealand Trade & Enterprise
- Promoters of New Zealand Trade in China. We write engaging copy for promotions and keep the conversation fresh.
- The Hurun Report
- Hurun owns the conversation with China's richest people. We help them understand the brand preferences and identify the trends that affect their audience.
What we're really good at.
Our core strengths and the things we love.
- New Media. Blogging is huge and nowhere else is it bigger than China. Add QQ messenger, sms, bbs and China really shows its colors as a new media market. We build blogs, assets for the online community and targeted Chinese web sites.
- Engagment. We build a conversation between our client's brand and the market. We talk their language and love their lifestyle.
- Translating. There is a lot lost usually when moving from alphabet to hanzi, we work on getting the cultural context and meaning right, enabling us to tell jokes and great stories.
Links We Love
- Danwei
- New Media focussed blog, pod and vidcasters from Beijing.
