CONNECTED CULTURE
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CONNECTED CULTURE Book
This digital marketing playbook aims to change the way organizations connect with their customers online.
Who should read this book
CONNECTED CULTURE contains vital information for marketing in the digital age. People who need to learn to leverage today's most popular Internet and mobile communications technologies will get a lot of value from reading this book. Baby boomers and some Generation Xers will learn to better connect with the new tech-savvy generation.
Overview of the book
CONNECTED CULTURE is a powerful resource that demonstrates how to leverage the new and interactive communications tools that people use every day. It is the first book to comprehensively bridge the marketing gap between your organization and today's digital generation.
CONNECTED CULTURE Leads You through the Digital Marketing Maze
Digital media marketing is more streamlined, versatile, affordable and efficient in comparison to communicating through traditional media. The potential of the Internet and mobile devices like smartphones and tablets to effectively reach millions of users in real-time have made them indispensable marketing tools. CONNECTED CULTURE discusses how the various digital media elements work, succinctly and interestingly.
Jargon-Free and Comprehensive Understanding of Digital Marketing
Jerry leverages his extensive experience in the industry and presents information in an easily comprehensible and engaging way. Whether you are a novice or have some knowledge of marketing to the digital generation, CONNECTED CULTURE makes for a great read not only in terms of its rich content but also in the way it is presented.
Who should read this book
CONNECTED CULTURE contains vital information for marketing in the digital age. People who need to learn to leverage today's most popular Internet and mobile communications technologies will get a lot of value from reading this book. Baby boomers and some Generation Xers will learn to better connect with the new tech-savvy generation.
Overview of the book
CONNECTED CULTURE is a powerful resource that demonstrates how to leverage the new and interactive communications tools that people use every day. It is the first book to comprehensively bridge the marketing gap between your organization and today's digital generation.
CONNECTED CULTURE Leads You through the Digital Marketing Maze
Digital media marketing is more streamlined, versatile, affordable and efficient in comparison to communicating through traditional media. The potential of the Internet and mobile devices like smartphones and tablets to effectively reach millions of users in real-time have made them indispensable marketing tools. CONNECTED CULTURE discusses how the various digital media elements work, succinctly and interestingly.
Jargon-Free and Comprehensive Understanding of Digital Marketing
Jerry leverages his extensive experience in the industry and presents information in an easily comprehensible and engaging way. Whether you are a novice or have some knowledge of marketing to the digital generation, CONNECTED CULTURE makes for a great read not only in terms of its rich content but also in the way it is presented.
Table of Contents
Here's what you will find in this lens.
CONNECTED CULTURE Book Outline
Filled with real life experience in the successful implementation of digital media and statistics from the field, CONNECTED CULTURE offers a unique lesson plan on marketing 2.0. Readers can see the benefits of utilizing digital media from a perspective born from seeing, first hand, the real needs of organizations.
Book Outline:
* Introduction
* The Connected Culture
* Section One - Why We Connect
* Section Two - Who To Connect With
* Section Three - How We Connect
Part 1 - Internet
Part 2 - Websites
Part 3 - Email
Part 4 - Text Messages
Part 5 - Search Engines
Part 6 - Social Media
+ Social Blogging
+ Social Micro-blogging
+ Social Networking
+ Social Photos
+ Social Videos
+ Social News
+ Social Bookmarking
* Section Four - Staying Connected
* Section Five - Dis-connecting
* Section Six - Applying It All
* Glossary of Terms
* About the Author
* FREE Stuff
Book Outline:
* Introduction
* The Connected Culture
* Section One - Why We Connect
* Section Two - Who To Connect With
* Section Three - How We Connect
Part 1 - Internet
Part 2 - Websites
Part 3 - Email
Part 4 - Text Messages
Part 5 - Search Engines
Part 6 - Social Media
+ Social Blogging
+ Social Micro-blogging
+ Social Networking
+ Social Photos
+ Social Videos
+ Social News
+ Social Bookmarking
* Section Four - Staying Connected
* Section Five - Dis-connecting
* Section Six - Applying It All
* Glossary of Terms
* About the Author
* FREE Stuff
CONNECTED CULTURE Audio Book
Take Your Organization to the Next Level with the CONNECTED CULTURE Audio Book
The CONNECTED CULTURE audio book is a must-listen for anyone looking to leverage the potential of digital media to meet marketing goals. Besides the audio format, the book is available as a paperback and an ebook. Get your copy today, and see dramatic improvements in the way your organization connects with and engages customers online.
In the CONNECTED CULTURE audio book, Jerry teaches you how to successfully implement digital media, and supports it with statistics to help you understand the bigger picture. Interesting and highly useful, CONNECTED CULTURE is a superbly-crafted audio book that ticks all the right boxes.
Respected American communication specialist, tv anchor, correspondent and President of Paymar Communications, Jim Paymar has lent his voice to the audio book. His voice-over talent is the stuff of legend - enjoy the powerful delivery of powerful messages in Paymar's rich voice.
How to Purchase It
The CONNECTED CULTURE audio book is available in CD format. Buy the Audio Book CD and have it shipped to your doorstep.
The CONNECTED CULTURE audio book is a must-listen for anyone looking to leverage the potential of digital media to meet marketing goals. Besides the audio format, the book is available as a paperback and an ebook. Get your copy today, and see dramatic improvements in the way your organization connects with and engages customers online.
In the CONNECTED CULTURE audio book, Jerry teaches you how to successfully implement digital media, and supports it with statistics to help you understand the bigger picture. Interesting and highly useful, CONNECTED CULTURE is a superbly-crafted audio book that ticks all the right boxes.
Respected American communication specialist, tv anchor, correspondent and President of Paymar Communications, Jim Paymar has lent his voice to the audio book. His voice-over talent is the stuff of legend - enjoy the powerful delivery of powerful messages in Paymar's rich voice.
How to Purchase It
The CONNECTED CULTURE audio book is available in CD format. Buy the Audio Book CD and have it shipped to your doorstep.
CONNECTED CULTURE eBooks
CONNECTED CULTURE eBook - Your Guide to Online Success
Internet marketing authority, popular speaker and founder of integrated digital media services provider CORE Interactive, Jerry Allocca tells you how to give your customer engagement model the edge it needs with his well-received book CONNECTED CULTURE. Currently holding a 6/6 customer rating on Amazon, the book tells you all you need to know about digital marketing.
CONNECTED CULTURE is available as an eBook, in addition to other formats. If you are an avid reader of eBooks and own a compatible device, then you can opt for one of the following popular formats.
Kindle: Get the Kindle edition of CONNECTED CULTURE at Amazon. An advantage of the Kindle is that you can bookmark, highlight and take notes on the device whenever you come across any important content, say a search engine optimization tip in this case, that you want to act upon. The Kindle is light enough to hold for a long period of time without tiring your hands, perfectly suiting this hard to put down book.
iBook: CONNECTED CULTURE is available for the iBook application for iPhone and iPad users. As with the Kindle, you can highlight passages from the eBook in an iPad, even changing the highlighting color with the pop up menu. You can retrieve the annotations you make during the reading process, and change the font size based on the desired level of reading comfort.
Nook: You can also get CONNECTED CULTURE as a NOOK book and bridge the digital marketing gap that is stopping you from making the most of online interactive tools. Nook is a very popular eBook reader from Barnes and Noble. It comes in both color and black and white versions.
Internet marketing authority, popular speaker and founder of integrated digital media services provider CORE Interactive, Jerry Allocca tells you how to give your customer engagement model the edge it needs with his well-received book CONNECTED CULTURE. Currently holding a 6/6 customer rating on Amazon, the book tells you all you need to know about digital marketing.
CONNECTED CULTURE is available as an eBook, in addition to other formats. If you are an avid reader of eBooks and own a compatible device, then you can opt for one of the following popular formats.
Kindle: Get the Kindle edition of CONNECTED CULTURE at Amazon. An advantage of the Kindle is that you can bookmark, highlight and take notes on the device whenever you come across any important content, say a search engine optimization tip in this case, that you want to act upon. The Kindle is light enough to hold for a long period of time without tiring your hands, perfectly suiting this hard to put down book.
iBook: CONNECTED CULTURE is available for the iBook application for iPhone and iPad users. As with the Kindle, you can highlight passages from the eBook in an iPad, even changing the highlighting color with the pop up menu. You can retrieve the annotations you make during the reading process, and change the font size based on the desired level of reading comfort.
Nook: You can also get CONNECTED CULTURE as a NOOK book and bridge the digital marketing gap that is stopping you from making the most of online interactive tools. Nook is a very popular eBook reader from Barnes and Noble. It comes in both color and black and white versions.
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Buy CONNECTED CULTURE on Amazon
Available in paperback or kindle ebook formats on Amazon.com
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by JerryAllocca
Hi and thanks for visiting my lens. My name is Jerry Allocca, and I help people get the most from the Internet. Learn more about my upcoming book on t... more »
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