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Succeed in Electronic Publishing and Social Media

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ContentBlogger: How to Succeed in Electronic Publishing 

Views of the content industry from leading analyst John Blossom on breaking news, industry events and research

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Content Nation: Surviving and Thriving as Social Media Transforms Our Work, Our Lives and Our Future 

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jblossom

About jblossom

Mr. Blossom's career spans more than twenty years of marketing, research, product management and development in advanced information and media venues, including major financial publishers and financial services companies (Citicorp, Quotron and for Reuters Holdings PLC), as well as earlier experience in broadcast media and advertising. Mr. Blossom founded Shore Communications Inc. in 1997, specializing in research and advisory services and strategic marketing consulting for publishers and consumers of content services. Mr. Blossom's engagements have included strategic marketing consulting for major corporations and startups that are using the Internet to position themselves in new and existing content markets.

Shore's research, news analysis and weblogs, including major contributions from Mr. Blossom, have been recognized widely as leading sources of authoritative insights into the content industry, receiving top industry awards including the EContent Magazine 100, the Software and Information Industry Association CoDIE award for Best Media Blog and a Top Ten Analyst recognition from Technobabble 2.0.

Mr. Blossom served as a Vice President and Lead Analyst at Outsell, Inc., where he provided research and analysis coverage of content technologies and financial and corporate information markets for major corporate clients, and developed successful online ecommerce services for research reports. For his excellence in qualitative research, Mr. Blossom was recognized with the Vendor of the Year award by Standard & Poor's in 2001. Mr. Blossom has developed numerous successful Web sites and online communities.

Mr. Blossom's extensive global experience with the marketing and management of financial information services, including real-time datafeeds, established him as one of the thought leaders in this important market segment, leading to strategic assignments with the executive management team of Reuters Group PLC. Mr. Blossom was also a key player in a number of ground-breaking Internet-oriented initiatives at Reuters, including the introduction of content management services and a global effort to integrate Internet-based information suppliers into the mainstream Reuters information services environment. Mr. Blossom has traveled to and is familiar with both European and Asian markets for content as well as North American markets..

In 1999, Mr. Blossom joined Waters Information Services as Director of Market Research, where he spearheaded the design, development and marketing of The Waters Survey, the first publicly published survey to collect highly detailed information on financial information product usage from financially oriented institutions in the United States.

Mr. Blossom has been interviewed frequently by the business press and has been quoted in many major news and trade publications and media outlets, including The Wall Street Journal, USA Today, Marketplace radio, ABC Radio National, CEO Magazine, Information Today, EContent Magazine, Upgrade Magazine, BusinessNow television, Wall Street and Technology, Waters Magazine and Securities Industry News. He speaks regularly at major industry conferences, including the SLA Annual Conference, SIIA Information Industry Summit, Buying and Selling eContent, InfoCommerce Annual Conference, the OCLC Symposium and other venues.

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