by 14 people |
Every morning, at about six o'clock, we prepare a digest of the two most interesting stories we've found, and send them by e-mail and RSS to about 12,000 opt-in subscribers. We've been doing this since 1998 and it hasn't killed us ... yet!
The newsletter is called "Cool News of the Day" and this lens is dedicated to the context of the endeavor, which is meant for marketing types but actually seems to catch just about anyone interested in consumer behavior, the nexus of art and commerce, and, most of all, innovation.
If you'd like the full backstory on Cool News, click here.
Cool News
Here's what we're featuring on Cool News today.
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Cool News has not yet been made into a movie, but it has spawned a book: "Relevance: Making Stuff That Matters," to be published in hardcover by Penguin/Portfolio in September.
Relevance: Making Stuff That Matters
Amazon Price: $18.21 (as of 12/05/2009) 
The Reveries Network
- Reveries
- In addition to being sent out by email to subscribers, Cool News of the Day is posted each morning at about 8:30 on Reveries.com, which was launched in October of 1996. Our goal is to provide a channel for the boldest and brightest marketing thinkers.
Even though we don't consider Cool News to be a "blog" in the usual sense, we converted to a blog publishing format (Wordpress.org) recently simply because it a great way to organize and archive our material. A blog format also makes it easy for the many bloggers to link to Reveries, which naturally boosts our visibility online. It also automatically generates an RSS feed, which is also good for spreading Cool News across the web. - MarketingHub
- MarketingHub is a sister site to Reveries. It's devoted to news headlines and trends -- all of which, like Cool News, relate back to marketing on some level. We post about 30 stories a day, each with a link and a brief description, and update the page twice -- at about 8:30 a.m. and again at around 2:30 p.m. It's amazing what we find. Special thanks to my co-hunters, Peter F. Eder and Jane Harris.
- the HUB magazine
- We also publish a print magazine, called the HUB, which gives us a chance to go in-depth on the most vexing marketing issues today. The HUB features white papers, research and trend reports, case studies, roundtables and interviews with really interesting marketing personalities, like Dina Howell of Procter & Gamble, Reggie Fils-Aime of Nintendo and Ann Hand of BP, for instance. Everything we publish in the HUB is available via a PDF download on this site.
- Media Kit
- Reveries, Cool News, Extra Texture and the HUB magazine are published by David X Manners Company, a marketing thought-leadership content development and communications company. If you'd like information on sponsorships and advertising for Reveries, Cool News and the HUB magazine, this is the link for you! You can also request a sample issue of the HUB here.
MarketingHub
This is a sample of a few stories featured in today's edition of MarketingHub.
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And this is the current lead story in the HUB magazine.
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- Cool News Email
- Join our email newsletter list and Cool News will arrive in your mailbox each weekday morning.
- Cool News Feed
- Receive our Cool News by RSS feed.
- MarketingHub Feed
- Receive our MarketingHub news headlines by RSS feed.
- HUB Feed
- Receive the HUB magazine by RSS feed.
Search
- Cool News Archives
- The Cool News archives are searchable using SearchIncite, a contextual search technology from Minetech.
Essays
I also am a contributor to Fast Company
- Of Dogfish & Dad
- It's not that I drink a lot of beer, and with good reason. As my father once pointed out, beer makes you fat ...
- Socialized Media
- In the mad rush to turn every digital dot in America into an advertising message, we forgot about the most important thing. The most important thing is, what's the point?
- Right By Radiohead
- The difference between what Radiohead and Apple are doing is that where Radiohead is earning customer loyalty, Apple is spending it.
- Assault on Advertising
- If television commercials were still as accountable for results as Al Gore thinks they are, the Internet probably would have gone the way of the CB radio sometime during his second term in the Clinton White House ...
- Let 'em Eat Grapes!
- Marketers should apply more of their creativity to solving the childhood obesity problem than they do contributing to it ...
- Radio Radio
- Is Google killing radio's real potential?
- Patagonia Values
- McDonald's will never make us thinner, but Wal-Mart just might make us cooler. The difference? Patagonia values ...
- Segregated Marketing
- The meteoric rise of Barack Obama juxtaposed with the viral infections of Michael Richards and Don Imus brings to mind the stereotypes that have long plagued the business of marketing ...
- Luxury's Long Tail
- When a luxury item becomes as common as the newspaper on your doorstep, is it still a luxury item? Be careful now - the answer could whip around and smack your brand right in the family jewels ...
- Communities of Commerce
- The true relationship between marketers and communities shows great promise, and yet it is vastly untapped ...
- Spare No Expense
- Even the staunchest budget "hawk" understands that you can't cost-cut your way to growth ...
- The Happiness Factor
- Today's most successful brands promise to help in our pursuit of happiness. But too often, marketers fail to understand what brings us joy ...
- Unintended Consequences
- What could Wal-Mart teach Apple and Netflix about the yin and yang of marketing success and failure? A thing or two, perhaps ...
- Dare to be Different
- Growth may seem to come easily to the "usual suspects" - companies like Apple, Google, and Procter & Gamble, for example. Less well known are the growth strategies of companies like Rolls Royce, DeWalt, Mariuchi Bagels and Crack Team USA. What do they understand about growth that others don't ...
- Accountable to Whom?
- Marlboro and Patagonia both make products that are perfectly legal as well as potentially lethal. They both also get a healthy return on the money they spend on their marketing. But there the similarity ends ...
- Return on Responsibility
- You know him as Cool Hand Luke, Butch Cassidy, and - last but not least - the Salad Dressing Guy. But you may not know that actor Paul Newman is also a pioneer in outsourcing ...
- Yellow Is Number One
- It's amazing how a back-bench hue like yellow could become cooler than blue and bolder than brown with a doubtful push by an incredibly famous bicycle guy with a great story to tell, not to mention a certain proclivity for obscure verse ...
- Controlling The Conversation
- Like a lot of other brands, American Idol wins by merely creating the illusion of consumer empowerment ...
by Tim_Manners
TIM MANNERS:
Writer, editor and publisher of Reveries.com, Cool News of the Day, the HUB magazine -- and author of "Relevance: Making Stuff That Matter...
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