Cool News 

Here's what we're featuring on Cool News today.

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The Reveries Network 

Reveries

In addition to being sent out by email to subscribers, Cool News of the Day is posted each morning at about 8:30 on Reveries.com, which was launched in October of 1996. Our goal is to provide a channel for the boldest and brightest marketing thinkers.

Even though we don't consider Cool News to be a "blog" in the usual sense, we converted to a blog publishing format (Wordpress.org) recently simply because it a great way to organize and archive our material. A blog format also makes it easy for the many bloggers to link to Reveries, which naturally boosts our visibility online. It also automatically generates an RSS feed, which is also good for spreading Cool News across the web.

Extra Texture

Extra Texture is a sister site to Reveries. It's named after one of George Harrison's records, and it's devoted to news headlines and trends -- all of which, like Cool News, relate back to marketing on some level. We post about 30 stories a day, each with a link and a brief description, and update the page twice -- at about 8:30 a.m. and again at around 2:30 p.m. It's amazing what we find. Special thanks to my co-hunters, Peter F. Eder and Jane Harris.

the HUB magazine

We also publish a print magazine, called the HUB, which gives us a chance to go in-depth on the most vexing marketing issues today. The HUB features white papers, research and trend reports, case studies, roundtables and interviews with really interesting marketing personalities, like Dina Howell of Procter & Gamble, Reggie Fils-Aime of Nintendo and Ann Hand of BP, for instance. Everything we publish in the HUB is available via a PDF download on this site.

Media Kit

Reveries, Cool News, Extra Texture and the HUB magazine are published by David X Manners Company, a marketing thought-leadership content development and communications company. If you'd like information on sponsorships and advertising for Reveries, Cool News and the HUB magazine, this is the link for you! You can also request a sample issue of the HUB here.

Cool Trends 

Movies

Service & Style

Was a time when department stores were "locally owned and distinct" and "an iconic part of life - a home-away-from-home, with tea rooms and college shops and a soothing environment ..."

Lily Allen

"She's young and female, a bit urban and street, but also fashiony. She's very now ... "

Salma & Betty

Conventional wisdom has it that "fat, homely women as lead characters can work in the movies" but not on TV is being challenged by Ugly Betty, a program on ABC featuring "a pudgy, unsightly, twentysomething Latina ..."

Barely There

Sara Lee Branded Apparel has taken the radical step of creating brassiere ads intended to inform women instead of, uh, titillating men ...

Elle Middle East

"Flush with money from rising oil prices, young Saudis" are driving "demand for fashion in a region where sales of European luxury goods are booming ... "

Kelly Kulick

"It's like a woman playing pro football or Major League Baseball or doing things Babe Didrikson did," says Jim Tomek about Kelly Kulick, his girlfriend, and the first woman to earn a season-long place on the Professional Bowler's Association tour ...

Segolene Royal

The French ideal of beauty is no longer the actress, Catherine Deneuve (who admits to wearing makeup while gardening), but might be the politician, Segolene Royal (who wears almost no makeup and could be the country's next president) ...

Women & Horror

Hollywood may make horror films with young males in mind, but it's young women who are going for gory flicks in increasing numbers ...

Extra Texture 

This is a sample of a few stories featured in today's edition of Extra Texture.

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the HUB magazine 

And this is the current lead story in the HUB magazine.

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HUB Feed

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Cool News Archives

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Books 

Cool News has not yet been made into a movie, but it has spawned two books. It also led directly to my inclusion as a co-author of The Big Moo.

Cool News About Retail: From Warhol To Wal-mart

by Tim Manners

Amazon Price: $11.95 (as of 05/11/2008)

Cool News of the Day

by Tim Manners

Amazon Price: $26.99 (as of 05/11/2008)

The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

by The Group of 33

Amazon Price: $13.57 (as of 05/11/2008)

Essays 

Of Dogfish & Dad

It's not that I drink a lot of beer, and with good reason. As my father once pointed out, beer makes you fat ...

Socialized Media

In the mad rush to turn every digital dot in America into an advertising message, we forgot about the most important thing. The most important thing is, what's the point?

Right By Radiohead

The difference between what Radiohead and Apple are doing is that where Radiohead is earning customer loyalty, Apple is spending it.

Assault on Advertising

If television commercials were still as accountable for results as Al Gore thinks they are, the Internet probably would have gone the way of the CB radio sometime during his second term in the Clinton White House ...

Let 'em Eat Grapes!

Marketers should apply more of their creativity to solving the childhood obesity problem than they do contributing to it ...

Radio Radio

Is Google killing radio's real potential?

Patagonia Values

McDonald's will never make us thinner, but Wal-Mart just might make us cooler. The difference? Patagonia values ...

Segregated Marketing

The meteoric rise of Barack Obama juxtaposed with the viral infections of Michael Richards and Don Imus brings to mind the stereotypes that have long plagued the business of marketing ...

Luxury's Long Tail

When a luxury item becomes as common as the newspaper on your doorstep, is it still a luxury item? Be careful now - the answer could whip around and smack your brand right in the family jewels ...

Communities of Commerce

The true relationship between marketers and communities shows great promise, and yet it is vastly untapped ...

Spare No Expense

Even the staunchest budget "hawk" understands that you can't cost-cut your way to growth ...

The Happiness Factor

Today's most successful brands promise to help in our pursuit of happiness. But too often, marketers fail to understand what brings us joy ...

Unintended Consequences

What could Wal-Mart teach Apple and Netflix about the yin and yang of marketing success and failure? A thing or two, perhaps ...

Dare to be Different

Growth may seem to come easily to the "usual suspects" - companies like Apple, Google, and Procter & Gamble, for example. Less well known are the growth strategies of companies like Rolls Royce, DeWalt, Mariuchi Bagels and Crack Team USA. What do they understand about growth that others don't ...

Accountable to Whom?

Marlboro and Patagonia both make products that are perfectly legal as well as potentially lethal. They both also get a healthy return on the money they spend on their marketing. But there the similarity ends ...

Return on Responsibility

You know him as Cool Hand Luke, Butch Cassidy, and - last but not least - the Salad Dressing Guy. But you may not know that actor Paul Newman is also a pioneer in outsourcing ...

Yellow Is Number One

It's amazing how a back-bench hue like yellow could become cooler than blue and bolder than brown with a doubtful push by an incredibly famous bicycle guy with a great story to tell, not to mention a certain proclivity for obscure verse ...

Controlling The Conversation

Like a lot of other brands, American Idol wins by merely creating the illusion of consumer empowerment ...