Copywriting for Blogs

When writing content for your blog keep a similar structure throughout. Make use of headlines to split the content up so readers can quickly scan your page and find what appeals to them.

Separate your text with white. Make good use of paragraphs so readers don't give up trying to read all the text before even starting.

Pictures not only tell a thousand words they also help break up the article. It will also help people connect with the text.

There is nothing worse than seeing incorrect english on a professional site. If you are casual about your article, people will be casual about you. Using proper language, grammar and spelling should be normal practise. Also double check your work or better still have a friend proofread and edit - it's amazing what you can miss when you have written the article yourself.

The look and feel of your site are equally important. Having a great looking website won't make up for a garbage article. Likewise, having a great article with a terrible setup will also hurt your conversion rate.

When writing an article keep the reader in mind. What would they want to read? Try to solve a problem and then place a call to action.

Be informative. Readers don't want to read a salespitch. If they like what they are reading they will continue to read the entire article and click on your links. Keep it informative and helpful.