There were a couple of key cancellations for this session, but it still turned out quite interesting. Neville Hobson moderated a panel featuring Lois Kelly, Shel Holtz, and John Moore.
Is PR dead? Should the press release go away and stay gone? The four started there and ended up... I'm not quite sure where.
Participating Panelists
Who was involved
- Neville Hobson
- Hobson is communicator, blogger and podcaster.
- Holtz Communication + Technology
- "Building the blueprints for online communication"
- A Shel of My Former Self
- Shel's blog
- Brand Autopsy
- John Moore's marketing practice
- Bloghound
- Lois's Foghound blog
The Blog Entry That Started the Debate
One engaging entry
- Die! Press Release! Die! Die! Die!
- "Press releases are nearly useless. They typically start with a tremendous amount of top-spin, they contain pat-on-the-back phrases and meaningless quotes."
Books Worth Look
Check out these texts
Corporate Conversations: A Guide to Crafting Effective and Appropriate Internal Communications
Amazon Price: $18.45 (as of 01/09/2009) 
Used Price: $6.63
Blogging for Business: Everything You Need to Know and Why You Should Care
Amazon Price: $16.46 (as of 01/09/2009)
Used Price: $7.96
Public Relations on the Net: Winning Strategies to Inform, & Influence the Media, the Investment Community, the Government, the Public, & More
Amazon Price: (as of 01/09/2009)
Used Price:
How to Do Everything with Podcasting
Amazon Price: $16.49 (as of 01/09/2009)
Used Price: $6.95
The Cluetrain Manifesto: The End of Business as Usual
Amazon Price: $10.85 (as of 01/09/2009)
Used Price: $1.95
A Shel of My Former Self
As it happens
Recent entries from Shel's blog
Fetching RSS feed... please stand byPR in Sight
YouTube videos
PR Firms = Propaganda
1. Propaganda in America - His...
3. Propaganda in America - The...
Brand Autopsy
As it happens
Recent entries from John's blog
Fetching RSS feed... please stand byBloghound
As it happens
Recent entries from Lois's Foghound blog
Fetching RSS feed... please stand byCore Corante Content
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