The second to last session today was a panel discussion on the changing face of advertising. After a relatively long-winded introduction from moderator Joseph Jaffe, president and founder of Jaffe, the session picked the brains of Chris Hoyt, EVP and managing partner of 141 Shopper; Lee Johnson, who works in HR for McCann; and Rick Klau, VP of business development at FeedBurner.
Actually, someone sat in for Klau, and there was someone else named Len sitting in. Anyone know who Len is?
Where to Start
Links I like
- Jaffe: Get the Juice
- Joe's professional placard
- 141 Shopper
- Get face to face with your customers
- McCann WorldGroup
- This web site covers all of McCann's activities
- Feedburner
- Ready to burn your feed?
Basics of Advertising
The old building blocks
- Information
- Persuasion
- Reminders
The Lucky Six
What makes marketing matter
- Awareness
- News
- Buzz
- Loyalty
- Experience
- Activation
Books Worth a Look
Titles of not
Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
Amazon Price: $19.77 (as of 11/25/2009) 
Used Price: $0.90
The Wisdom of Crowds
Amazon Price: $10.20 (as of 11/25/2009)
Used Price: $3.80
Blink: The Power of Thinking Without Thinking
Amazon Price: $17.13 (as of 11/25/2009)
Used Price: $1.84
Across the Sound
Jaffe's podcast
"Each week marketing guru Joseph Jaffe discusses the world of new marketing, media and PR on the Across the Sound podcast."
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- Your starting point for keeping abreast of the best writing and thinking on marketing
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- The field's most insightful observers and commentators track and report on its latest developments as well as weighing in on its future
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- Contributors Renee Hopkins Callahan and Paul Williams weigh in on new developments in creativity and innovation
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- Elias Elias Dec 6, 2007 @ 2:15 pm
- Very accurate. Jaffe was indeed longwinded.
by heathrow
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