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The Changing Face of Advertising

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The second to last session today was a panel discussion on the changing face of advertising. After a relatively long-winded introduction from moderator Joseph Jaffe, president and founder of Jaffe, the session picked the brains of Chris Hoyt, EVP and managing partner of 141 Shopper; Lee Johnson, who works in HR for McCann; and Rick Klau, VP of business development at FeedBurner.

Actually, someone sat in for Klau, and there was someone else named Len sitting in. Anyone know who Len is? 

Where to Start

Links I like

These are the primary pages of the people involved in this panel discussion
Jaffe: Get the Juice
Joe's professional placard
141 Shopper
Get face to face with your customers
McCann WorldGroup
This web site covers all of McCann's activities
Feedburner
Ready to burn your feed?

Basics of Advertising

The old building blocks

Here's what Jaffe held up as the old cornerstones of advertising. He proposed three new ones, but I missed them.
  1. Information
  2. Persuasion
  3. Reminders

The Lucky Six

What makes marketing matter

Lee held up these six things at the cornerstones of marketing
  1. Awareness
  2. News
  3. Buzz
  4. Loyalty
  5. Experience
  6. Activation

Books Worth a Look

Titles of not

The following books were mentioned during this panel -- or were written by panelists.
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Across the Sound

Jaffe's podcast

"Each week marketing guru Joseph Jaffe discusses the world of new marketing, media and PR on the Across the Sound podcast."
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Your starting point for keeping abreast of the best writing and thinking on marketing
Media Hub
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  • Elias Dec 6, 2007 @ 2:15 pm | delete
    Very accurate. Jaffe was indeed longwinded.
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heathrow

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