There were a couple of key cancellations for this session, but it still turned out quite interesting. Neville Hobson moderated a panel featuring Lois Kelly, Shel Holtz, and John Moore.
Is PR dead? Should the press release go away and stay gone? The four started there and ended up... I'm not quite sure where.
Participating Panelists
Who was involved
The following four people participated in this panel discussion about the future of PR.
- Neville Hobson
- Hobson is communicator, blogger and podcaster.
- Holtz Communication + Technology
- "Building the blueprints for online communication"
- A Shel of My Former Self
- Shel's blog
- Brand Autopsy
- John Moore's marketing practice
- Bloghound
- Lois's Foghound blog
The Blog Entry That Started the Debate
One engaging entry
Tom Foremski, the blogger behind Silicon Valley, contended that there's never a good reason to send a press release. It catalyzed no small debate in the PR world.
- Die! Press Release! Die! Die! Die!
- "Press releases are nearly useless. They typically start with a tremendous amount of top-spin, they contain pat-on-the-back phrases and meaningless quotes."
Books Worth Look
Check out these texts
These books were written by panelists -- or mentioned by them in the course of conversations
A Shel of My Former Self
As it happens
Recent entries from Shel's blog
Fetching RSS feed... please stand byPR in Sight
YouTube videos
Clips that draw on the phrase "public relations."
Brand Autopsy
As it happens
Recent entries from John's blog
Fetching RSS feed... please stand byBloghound
As it happens
Recent entries from Lois's Foghound blog
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