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Ruth Stevens moderated this on-stage conversation between Max Kalehoff and Bryan Eisenberg, who discussed the current state of measurement in the new breed of marketing.
Participating Panelists
Who was involved
These are the people and teams that participated in this panel
- Ruth Stevens
- The moderator, Ruth runs a consultancy called eMarketing Strategy
- AttentionMax
- Max Kalehoff works for BuzzMetrics, where he "studies social media." This is his personal blog.
- Nielsen BuzzMetrics
- Kalehoff is also VP of marketing for this research firm.
- Future Now Inc.
- Panelist Bryan Eisenberg is cofounder and Chief Persuasion Officer of this company.
One Group to Go to
An interesting organization
Max mentioned the Advertising Research Foundation, which is doing some promising work around engagement and attention
- Advertising Research Foundation
- "The ARF is the premiere advertising industry association for creating, aggregating, synthesizing and sharing the knowledge required by decision makers to lead and succeed."
- The Journal of Advertising Research
- Published for the ARF by the World Advertising Research Center, this journal appears to be an intriguing read. Also looks like a lot of its content is available online.
AttentionMax As It Happens
An RSS feed of Max's blog
Timely tidbits on the topic of conversation
Fetching RSS feed... please stand byBook Worth a Look
Recommended by Ruth and Bryan
These two books might be worth a read!
Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
Amazon Price: $13.59 (as of 05/16/2008)
Used Price: $0.18
The Ultimate Question: Driving Good Profits and True Growth
Amazon Price: $19.77 (as of 05/16/2008)
Used Price: $0.94
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