Don't Give Your Competitor A Shot At Your Customer
In most businesses, your customers only voice 10% of their complaints. This means the other 90% lie dormant manifesting themselves and can result in word-of-mouth complaining to other potential customers.
And now, thanks in most part to Internet; an unhappy customer can now reach thousands of your would-be customers in a few keystrokes. So what do you do? Make it easy for a customer to complain and treat their complaint seriously. And resolve it to their satisfaction.
And now, thanks in most part to Internet; an unhappy customer can now reach thousands of your would-be customers in a few keystrokes. So what do you do? Make it easy for a customer to complain and treat their complaint seriously. And resolve it to their satisfaction.
Important!
It's A Fact!
It's much more expensive to attract a new customer to a business than to keep an existing one.
Corporate Greeting Cards
Blog about reasons to send corporate greeting cards. Amazing customer retention programs. No matter if your business is big or small.
The Customer That Once Was...
Your business is 200% more likely to sell again to a lost or forgotten customer than to a brand new lead or customer. However, so many businesses never try to win back their customer. They, instead look at a lost customer as someone who isn't interested or a lost cause. No customer retention program is fool proof but every company needs a process for recapturing those customers who fall through the cracks or who order something once and are never heard from again.
Are you still there? We'd love to have you back!
The 80 - 20 Rule Most Certainly Applies
The Pareto Principle in action. While building customer loyalty remember that 80% of your revenue will be from 20% of your customers. The reason for this math equation that just looks wrong is that some customers will continually purchase from you therefore they represent more long-term value to your firm than others.Smart companies ensure high-value customers get the lion's share of special offers and promotions.
Thank you for your business
8 Steps To Instill Customer Loyalty
- Send e-mail updates. These can be newsletters or bulletins which describe your services, as well as the latest news in your company or industry. The focus always should be on how your company provides value.
- Hardcopy newsletters. Of course, printing costs will be involved. Hardcopy newsletters are likely to be more widely read among your customers than e-mail newsletters.
- Send a personalized card to key decision makers (not an ecard... a real card). You do know them right? Tell them you saw their sons name in the newspaper for his scholastic award, or happy birthday or anniversary. Tell him or her that you finally did watch that movie he told you about. Your customer is like EF Hutton, when he talks, you listen and make notes about WHO your customer is. If you can't think of at LEAST one reason a month to send a card, you don't know your customer.
- Phone calls by managers or sales personnel. These are most effective when used to determine new needs the customer may have.
- Don't forget to say "thank your via a printed note or card. Customers like to feel appreciated.
- Find out if you are doing a good job, and if there are problems react quickly. Don't expect a customer to complain. Remember customers only complain from 4-10% of the time. To you. They don't have a problem complaining about you to someone else though.
- Make sure the customer knows they made the right decision to do business with you. Never miss an opportunity to let them know they won't get this or that with the competition.
- Personally guarantee your products and/or services. A customer doesn't do business with a company, they do business with the people that represent the company. If a customer has a problem, and you are the person that received it, it is your responsibility to see it through.
Corporate Greeting Cards
Blog about ideas for customer retention and reasons to send Corporate Greeting Cards
Don't Forget To Say Thank-You
This is a card system I use for my business. It keeps my customers happy and loyal and I'll pass it on to you. Click Here For My System
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Customer Satisfaction
Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
Amazon Price: $9.85 (as of 05/31/2012)
To longtime sales and customer-service pro Jeffrey Gitomer, boasting about a near-perfect customer-satisfaction rating of 97.5 percent is a major mistake. "That means 2.5 percent of your customers are mad and they're telling everyone. And 97.5 percent of your customers will shop anyplace the next time they go to market for your product or service."
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