What is Corporate Culture?

Observing Culture

Culture plays out in a variety of ways. We can identify the specifics of it from how information is communicated, feedback is given, performance is managed, and projects are co-coordinated within the organization. It is reflected in the way the corporation or institution is structured; whether work is conducted cross-functionally or within silos, how the hierarchical levels are set up, and the types of job titles used. Culture is often defined by the systems that are used, the processes that are followed, and the rituals, symbols, and stories that abound in the organization. It is even reflected in how meetings are held in an organization.

Corporate Culture as an Obstacle

When working towards company goals or when trying to effect change in the organization, your organizational culture can be the very thing that trips you up. If insufficient effort is put towards identifying aspects of the culture that may impact on what you are trying to achieve, then insufficient actions will be taken to circumvent obstacles in a timely manner or harness the way things are done in an opportune direction. This is best explained through an example.

An organization espouses that "people are our most important asset" as part of its new philosophy. However, employees witness a senior executive being escorted off site with his belongings by security guards after being laid off. They receive an e-mail explaining where they will be sitting and who they will be reporting to in the future restructure - with no fore-warning or personal contact. Training and development opportunities for employees are stopped in order to cut costs. Actions that consistently reflect a certain core culture will more effectively emphasize to employees what the leadership's true values are than any widely publicized statement. If a direction is truly desired, then all actions that will reflect the required culture need to be considered and instituted accordingly.

Aligning Culture for Success

Once a strategy is set for the organization, the way deliverables are produced in the organization needs to be examined and challenged. This is to ensure that every process is geared towards achieving the strategy.

Every component of the corporate culture needs to underpin what is required from all stakeholders in order to realize the strategic goals. There must be a reinforcing stream of communications. All the actions in the organization need to translate into the cultural realities. A culture can be created or reinforced through the use of socialization. Avenues for socialization abound in functions like selection, placement on the job, job mastery, the measurement and rewarding of performance, and recognition and promotion. Reinforcing a culture can emerge through the stories told and the folklore propagated and, most importantly, through the adherence to chosen important values. The key to the success of the above is to ensure that the culture you wish to socialize others into is an ideal one, necessary for breakthrough performance in your work area or organization. If it is not, then you need to involve everyone in the evaluation and creation of a more suitable culture.

Strong Leadership is Required

One of the surest ways to align the culture to the organization's strategy is to apply leadership practices that are also aligned. The leaders, at all levels, need to know what the required culture is and then determine ways of establishing practices and procedures in all operations that will closely reflect the desired culture. They also need to role model the very behaviors they wish exhibited by everyone in the organization and provide the necessary support to others that will enable them to function accordingly as well. Particular attention also needs to be given to all communications.

Leadership needs to be front and center to create a corporate culture that works.

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