The Corporate Blogging Book

Best 101 links about blogging, podcasting and RSS 

Blogging 101 resources from Debbie's BlogWrite For CEOs

Pointers to all the basics, culled and sorted.

Wikis about corporate blogging 

What's a wiki? It's an editable Web page. Very cool and useful.

Fortune 500 business blogging wiki

Less than 5 percent of Fortune 500s have external blogs. This may not be a precisely accurate number. But it's indicative of the fact that corporate blogging is still in its infancy as a *public* facing strategy. There are undoubtedly hundreds of internal blogs being run by F1000 companies. I call this the "first silent wave" of corporate blogging in my book

NewPR Wiki's list of corporate blogs

This is a constantly updated list which will lead you to examples of blogging by companies large and small. Don't forget that many corporate blogs are "internal" so we can't get to them via a public URL.

Wiki for NewComm Forum

Wiki-in-progress for NewComm Forum's March 1-3, 2006 Palo Alto conference. Poke around and you'll find speakers' handouts and other good stuff.

Stats about corporate blogging 

Technorati's February 2006 State of the Blogosphere Part 1

Filled with charts and graphs that show the continuing explosion in numbers, along with Technorati CEO Dave Sifry's cogent riff on what it all means.

Technorati's February 2006 State of the Blogosphere Part 2

More analysis from Sifry. Covers blogs vs. mainstream media, The Long Tail, the Magic Middle and more.

Best free downloads of 2005

Includes white papers on blogging and also "the business case" for RSS.

Best articles about corporate blogging 

More articles to come...

The Inside Story on Company Blogs

BusinessWeek article on how lots of companies are using blogs for internal communications. (Feb. 12, 2006)

Does Your Company Belong in the Blogosphere?

Harvard Business School Working Knowledge article rounds up the usual suspects and gives a good overview.

Debbie's del.icio.us links on corporate blogging

Lots of good stuff here. Mostly news articles and blog entries that caught my eye.

It's a Blog World After All

See links for related articles. 2004 article from Fast Company but stands the test of time.

Corporate Blogging Case Studies 

Presented at NewComm Forum in Palo Alto, March 2, 2006

Hitachi Data Systems - Hu Yoshida's blog

Jeremiah Owyang, HDS global web marketing manager, talks about how the CTO's blog got started and what's involved in keeping it (and several other senior exec blogs) going. Hint: Hu had to learn how to write like a blogger. And not as the author of a white paper.

Intuit QuickBooks Online blog

QuickBooks Online general manager Paul Rosenfeld talks about launching the first blog at Intuit (there are now half a dozen), what he's learned along the way and offers battle tested advice for other corporate managers who want to blog.

Web Strategy by Jeremiah

Jeremiah Owyang's perso-professional blog. Yeah, that's one of those made up bloggy words.