Do you need corporate ghost blogging?
This lens explains the concept behind, and utility of, corporate ghost blogging. Most companies are getting into Web 2.0 (and even Web 3.0). Corporate blogs are a major part of that effort, be it a general blog on the company's industry or even individual blogs for various team members for C-level on down.
Often hiring a professional who understands how to maximize the blog through creative linking and SEO content is the most effective way to keep a corporate blog up-to-date and interesting.
For C-level executives with a blog, a pro ghost blogger can maintain the exec's "voice" while taking quick bits of information the executive finds interesting to craft fully realized and maximized blog posts. This frees the top corporate level to concentrate on what they do best -- run the company -- and still keep a steady supply of relevant and interesting posts on their blog.
The death of any blog is a lack of activity. All too often corporate blogs are created with the best of intentions only to be allowed to wither on the vine, so to speak, from lack of activity and regular posts.
Hiring a ghost blogger to post to both general company blogs and even blogs for individuals solves this problem. Ghost bloggers are an excellent solution to keeping a corporate blog fresh, fun and up-to-date.
If you are interested in hiring a corporate ghost blogger you can reach me at davidkonline@gmail.com. I have a wealth of experience in blogging, corporate ghost blogging and most importantly, SEO website content.
Find my SEO content lens at: http://www.squidoo.com/SEO-content
Often hiring a professional who understands how to maximize the blog through creative linking and SEO content is the most effective way to keep a corporate blog up-to-date and interesting.
For C-level executives with a blog, a pro ghost blogger can maintain the exec's "voice" while taking quick bits of information the executive finds interesting to craft fully realized and maximized blog posts. This frees the top corporate level to concentrate on what they do best -- run the company -- and still keep a steady supply of relevant and interesting posts on their blog.
The death of any blog is a lack of activity. All too often corporate blogs are created with the best of intentions only to be allowed to wither on the vine, so to speak, from lack of activity and regular posts.
Hiring a ghost blogger to post to both general company blogs and even blogs for individuals solves this problem. Ghost bloggers are an excellent solution to keeping a corporate blog fresh, fun and up-to-date.
If you are interested in hiring a corporate ghost blogger you can reach me at davidkonline@gmail.com. I have a wealth of experience in blogging, corporate ghost blogging and most importantly, SEO website content.
Find my SEO content lens at: http://www.squidoo.com/SEO-content
Why hire an SEO specialist as your ghost blogger?
Because they will maximize each blog post.
SEO (search engine optimization) website content is a unique animal in the world of writing and content, and it's a commercial specialty of mine.
I've done SEO website content (including ghosted blog posts) for companies ranging from start-ups to global giants. A lot of these companies had existing content that was, "just thrown up there," with little thought. Some smaller companies had major errors in existing website content, larger companies had some sloppy writing among other problems. The common theme was these companies didn't think about the search engine impact of the website content.
SEO content is just as important with a corporate blog as it is on the main body of the website. Solid content written with search engine optimization in mind helps drive traffic to the blog, and isn't that the reason for having the thing in the first place? Sure, you can go Web 2.0 just to toss the buzzword around, or you can actually "go" Web 2.0 and really maximize all that concept has to offer the corporate arena.
The main point is, if you're going to have a company blog -- general, individual or both -- it's worth taking the time to do the blog the right way. The best way to accomplish this is to hire a professional ghost blogger with strong SEO mojo.
A pro can combine a hard-hitting bit of SEO content with a quick and breezy blog post. Easy to read, probably infomative and sexy as all get out to search engine algorithms
I've done SEO website content (including ghosted blog posts) for companies ranging from start-ups to global giants. A lot of these companies had existing content that was, "just thrown up there," with little thought. Some smaller companies had major errors in existing website content, larger companies had some sloppy writing among other problems. The common theme was these companies didn't think about the search engine impact of the website content.
SEO content is just as important with a corporate blog as it is on the main body of the website. Solid content written with search engine optimization in mind helps drive traffic to the blog, and isn't that the reason for having the thing in the first place? Sure, you can go Web 2.0 just to toss the buzzword around, or you can actually "go" Web 2.0 and really maximize all that concept has to offer the corporate arena.
The main point is, if you're going to have a company blog -- general, individual or both -- it's worth taking the time to do the blog the right way. The best way to accomplish this is to hire a professional ghost blogger with strong SEO mojo.
A pro can combine a hard-hitting bit of SEO content with a quick and breezy blog post. Easy to read, probably infomative and sexy as all get out to search engine algorithms
Don't let your corporate blog wither and die.
If you are considering a corporate blog, or already have one, don't let it sit idle. Make sure the blog gets plenty of posts. Multiple posts each business day is best.
If that frequency seems daunting, a ghost blogger is the best answer to ensure the blog is maintained properly. Professional, experienced writing is the icing on the cake.
Here's my personal blog
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Ghost blogging tweets
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- [twitter] Social Media Management | Ghost Blogging | Indianapolis, IN | | LinzStar, Inc. http://bit.ly/3cCWkB
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- DirtyEnid
- http://linzstar.com/just-for-the-record/ Really interesting debate about ghost blogging... would be interested to know what anyone thinks?
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- RT @ShaunaCausey: What do you think of ghost blogging? Thoughts from @lindsaymanfredi http://bit.ly/3Rafsj (via chrisbrogan)
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- @shaunacausey: What do you think of ghost blogging? ^ even worse - Co's now targeting SM thought leaders using RX sales techniques
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by David_Kirkpatrick
David Kirkpatrick is a writer of fiction, business and journalism. His published work includes newspaper and magazine journalism, website content, ful... (more)
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