Learn what Cost Plus Credit Card Processing is and benefit from it
Cost Plus credit card processing
This is the more transparent form of pricing for merchants
Up until a couple years ago, this type of pricing was primarily only available to the WalMart's and Sears type merchants. You know, the large national chains. In fact, they demanded this type of pricing. With the ever increasing competitiveness in the field, some processors, have opted to make this same pricing available to a broader base of merchants. However, many will try and steer you away from it because it no longer avails them the opportunity to "hide" fees. It offers total transparency for you, the merchant. Here's how it works:
In the credit card industry, rates (Interchange rates) are set by Visa and MasterCard on behalf of their member banks. Every merchant services provider (processor) pays the exact same rates. From that basis, they tack on their miscellaneous markups and profits and pass it on to you in the form of your Discount Rate. In the Three Tier and Four Tier examples discussed elsewhere on my other sites, the processor then decides which "category", "tier" or "bucket" they're going to put each of your transactions. In cost-plus pricing you will be getting the interchange rates "passed thru" to you "plus" some basis points and possibly some cents as well. Let's look at some examples.
When looking at Interchange Rates, there are three components. There is rate, per item and assessments. The rate and per item gets paid directly to the card issuing bank when a sale is made. The assessment goes directly to either Visa or MasterCard. Currently (as of the April 2009 schedules) Visa CPS Retail Consumer Credit card (this would be for a generic, no frills Visa card swiped thru a terminal) shows a rate of 1.54%, per item of $.10 and assessments of .0925%. So, in order to determine true "cost" add the 1.54% and the .0925% and you'll come up with 1.6325% plus the per item fee of $.10. Keep in mind, of course, that this rate is the cost to the processor. From there they will add on their "Plus" to give you a final rate. They will either add on basis points (i.e .25%, for example) or some cents (i.e. $.20) or, maybe even a combination of both.
Now, in comparison, a Visa CPS Retail Consumer Debit card has an Interchange Rate of 1.03% $.15 per item. Assessments of .0925% would still apply as well so we'll come up with a total Interchange Rate of 1.1225% $.15. Again, keep in mind that the processor will be adding their "Plus" onto these figures which will ultimately be what you are charged.
Under Cost-Plus pricing, your statements will be more lengthy because of the numerous different card and transaction types that exist. There will be a line item for each specific type of card that was taken by your business during the month. There are over 200 different types of transactions but the benefit of this type of pricing is obvious. You will see exactly what types of cards you are getting, and in what dollar volume. You'll be able to see exactly the cost and how much the processor is making. Keep in mind that your processor is in business to make a profit and rightfully so, as are you. They provide a valuable service and take on a substantial risk for providing you with this service. They are entitled to a fair profit but it must be reasonable and justifiable. If you'd like more information and understanding on Cost Plus pricing, you can email me or even send me a fax of your current statement and I'll see if you could qualify, furthermore, if it would make sense for you to have this form of pricing.
Fax: 888-783-8690
And, if you'd like to get even a more thorough understanding of how this whole industry works, discover how Interchange Rates affect you and increase your knowledge overall, go to my website. It will introduce you to my eBook that provides a wealth of information for you regarding this ever-increasing cost center in your business. It will be a wise business investement that will pay for itself many times over.
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While you're here, I'd like your honest feedback. In addition, if you don't mind, if you'd hover over the stars at the top of the site and rate my lens, based on what you think of it, I'd greatly appreciate it. Thanks for coming by and please tell others that you know could benefit from the knowledge provided here.
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- LuvinLifeGuy LuvinLifeGuy Jan 20, 2009 @ 2:24 pm
- Thank you for your visit and your comments. My goal is to educate, and where appropriate and requested, be of personal help to any that desire my expertise. Not only is this knowledge crucial for e-commerce merchants, it will also be extremely beneficial to brick and mortar establishments, especially in light of todays economic challenges.
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- adez7 adez7 Jan 20, 2009 @ 8:49 am
- Once again another great piece of information! Five stars and Blessed by an Angel! :)
by LuvinLifeGuy
I'm a 61 year old semi-retired very successful merchant services rep. There isn't a day that goes by that I don't discover a merchant that has b...
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