Benefits for Advertisers
# Optimized Global Reach
# Dynamically Efficient Pricing
# Performance-Based Targeting
# Strategic Consulting and Services
# Success on Any Metric
Benefits for Publishers
# Over 20,000 Optimized Creatives
# Market-Driven Revenue Generation
# Performance-Based Ad Serving
# No Defaults or Volume Limits
# 100% Inventory Monetization

PUBLISHERS

CPXsite
Generate maximum website revenue...monetize 100% of your impressions!
CPXpress
Take the express lane making money on your domains!

ADVERTISERS

CPXposure
Maximum targeted exposure for your brand at dynamically optimized CPMs!
CPXceed
Exceed your ROI goals on any metric...through dynamically optimized CPMs!
CPXpert
Let us expertly hedge your brand exposure and ROI goals!
CPXtreme
Generate extreme conversions on your proven CPA offer!
CPXtract
Extract maximum value from previous site visitors with Behavioral Pixel Retargeting (BPR)... identify, target and convert their interest!

The CPX Interactive network enables both Direct and Brand Advertisers the opportunity to secure cost effective online media in a global marketplace.

As the fastest growing ad network on the Internet, CPX is dedicated to ensuring success on any metric and to optimizing online campaigns for all of our clients. We are proud to deliver more than 1.5 Million conversions, every month, for clients ranging from niche direct marketers to major brands like American Express, Dell, H&R Block, and many more....

We can design powerful online campaigns around your specific goals... Whether they focus on brand awareness, ROI around a specific metric... or a hybrid of those two.

Benefits to Advertisers:

* Access to over 150,000,000 monthly unique users
* Single point of entry to over 5,000 publisher websites
* Dynamic vs. Static CPM Pricing
* Behavioral Pixel Retargeting (BPR)
* Demographic and Psychographic Channel Targeting
* And More...

Advertiser-Friendly Policies

* 24 hour "out" clauses
* Acceptance of 3rd party ad serving
* Back dynamic CPM pricing into client's CPA/CPC/CPL goals
* Implement same day trafficking of all placement changes
* Provide expert direct marketing creative consulting/development at no additional charge

100% ...Guaranteed!

CPX is dedicated to monetizing 100% our publishers' inventory...at every level and geography of the serving impression. This means that they do not have to build multiple tiers of advertising networks into their fulfillment strategies. Utilizing a market-driven yield management platform, we fill from the first ad impression to the last -- all at the highest possible payout.

Of course, this principle of guaranteed deliverance of the highest possible paying impression means more revenue to the publisher. Most ad networks cherry-pick their traffic, paying out high rates and sending the rest to non-paying "defaults." Our network, however, pays appropriate premium CPMs for those cherry-picked impressions... plus we fill 100% of your remaining traffic with CPM rates driven by real-time market competition.

Who says you can't have your cake and eat it too?

Benefits for Publishers

* One-stop inventory management
* Monetize 100% of your impressions
* Market-driven revenue generation
* Access to over 20,000 optimized creatives every month
* No defaults or volume limits

Publisher-Friendly Policies:

* Non-exclusive partner agreements
* Net 30 Pay Terms
* Check, Wire, Paypal
* 100% Inventory Fill
* Complete Inventory Control
* Fast Turnaround Support

Dynamic CPM Optimization

Our optimization capabilities are simply the best in the industry. We achieve advertisers' ROI goals ...on any metric...through dynamically optimized placements and CPMs!
Our expert use of yield management technology, market-driven ad placement and dynamic CPM monitoring, teamed with the dedication and skills of our top notch traffickers, allow us to offer advertisers performance-based efficiency optimization in virtually real-time.

Campaigns are continually optimized across our entire network, shifting placements, on-the-fly, toward sites where the offer is converting most cost effectively and away from those that are not.

How it works:

1. Specific campaign goals and targeted audiences are honed.

2. Maximum CPM necessary to deliver on goals is identified, based on historical data.

3. Campaign is trafficked with a RON strategy developed to reach targeted audience, maintain maximum designated CPM and efficiently deliver ROI goals.

4. Placements and CPMs are continuously monitored across network and optimized, in real-time, based on client's specific goals and strategies.

5. Conversion efficiency is continually "ratcheted down" as system "learns" perfect network mix for specific campaign.

Behavioral Pixel Retargeting

Even interested visitors to your website may not engage your services on their first visit to the site. However, by their behavior, these visitors have expressed interest and do represent warm leads and a more targeted audience. CPX believes that this demonstrated interest should be ...identified, retargeted and converted.

By "pixeling" your site visitors with non-intrusive coded identifiers, we can retarget them with first impression ads on any of the more than 5,000 publisher properties across the CPX network. Combined with the dynamic CPM monitoring (described above), an advertiser can now dynamically optimize a campaign, using previous visitors as a specific target.