Skip to navigation | Skip to content

Share your knowledge. Make a difference.

CPX Interactive

1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic (by 1 person)   Your rating: 1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic

Ranked #3177 in Business, #43419 overall

Rated G. (Control what you see)

CPX Interactive

 

CPX Interactive is a progressive online ad network, dedicated to optimizing revenue generation for both its Advertisers and Publishers.

CPX is a different kind of ad network, focused on leveraging the underlying truths of the Internet to unlock unprecedented efficiency in the buying and selling of online display advertising. Advertisers leverage the network to receive optimized global reach at dynamically efficient pricing, while Publishers realize the benefit of 100% inventory fill technology.

The ad network serves more than 24 billion global impressions to over 195 million unique users across more than 5,000 publisher websites every month.

 

CPX Benefits for Advertisers and Publishers 

Benefits for Advertisers
# Optimized Global Reach
# Dynamically Efficient Pricing
# Performance-Based Targeting
# Strategic Consulting and Services
# Success on Any Metric
Benefits for Publishers
# Over 20,000 Optimized Creatives
# Market-Driven Revenue Generation
# Performance-Based Ad Serving
# No Defaults or Volume Limits
# 100% Inventory Monetization

CPX Services 

PUBLISHERS

CPXsite
Generate maximum website revenue...monetize 100% of your impressions!
CPXpress
Take the express lane making money on your domains!

ADVERTISERS

CPXposure
Maximum targeted exposure for your brand at dynamically optimized CPMs!
CPXceed
Exceed your ROI goals on any metric...through dynamically optimized CPMs!
CPXpert
Let us expertly hedge your brand exposure and ROI goals!
CPXtreme
Generate extreme conversions on your proven CPA offer!
CPXtract
Extract maximum value from previous site visitors with Behavioral Pixel Retargeting (BPR)... identify, target and convert their interest!

Serving More Than Ads...Serving Advertisers 

Ensuring success on any metric

The CPX Interactive network enables both Direct and Brand Advertisers the opportunity to secure cost effective online media in a global marketplace.

As the fastest growing ad network on the Internet, CPX is dedicated to ensuring success on any metric and to optimizing online campaigns for all of our clients. We are proud to deliver more than 1.5 Million conversions, every month, for clients ranging from niche direct marketers to major brands like American Express, Dell, H&R Block, and many more....

We can design powerful online campaigns around your specific goals... Whether they focus on brand awareness, ROI around a specific metric... or a hybrid of those two.

Benefits to Advertisers:

* Access to over 150,000,000 monthly unique users
* Single point of entry to over 5,000 publisher websites
* Dynamic vs. Static CPM Pricing
* Behavioral Pixel Retargeting (BPR)
* Demographic and Psychographic Channel Targeting
* And More...

Advertiser-Friendly Policies

* 24 hour "out" clauses
* Acceptance of 3rd party ad serving
* Back dynamic CPM pricing into client's CPA/CPC/CPL goals
* Implement same day trafficking of all placement changes
* Provide expert direct marketing creative consulting/development at no additional charge

CPX Publishers 

Join Our Network and Become a CPXsite

100% ...Guaranteed!

CPX is dedicated to monetizing 100% our publishers' inventory...at every level and geography of the serving impression. This means that they do not have to build multiple tiers of advertising networks into their fulfillment strategies. Utilizing a market-driven yield management platform, we fill from the first ad impression to the last -- all at the highest possible payout.

Of course, this principle of guaranteed deliverance of the highest possible paying impression means more revenue to the publisher. Most ad networks cherry-pick their traffic, paying out high rates and sending the rest to non-paying "defaults." Our network, however, pays appropriate premium CPMs for those cherry-picked impressions... plus we fill 100% of your remaining traffic with CPM rates driven by real-time market competition.

Who says you can't have your cake and eat it too?

Benefits for Publishers

* One-stop inventory management
* Monetize 100% of your impressions
* Market-driven revenue generation
* Access to over 20,000 optimized creatives every month
* No defaults or volume limits

Publisher-Friendly Policies:

* Non-exclusive partner agreements
* Net 30 Pay Terms
* Check, Wire, Paypal
* 100% Inventory Fill
* Complete Inventory Control
* Fast Turnaround Support

CPX Pics 

CPX Interactive...what we do by CPX Interactive

Here is a simple visual description of what we do...bottom line is that CPX Inte...

Mike Seiman - CEO/Co-Founder, CPX Interactive by CPX Interactive

Michael Seiman began what can be traced back as the earliest incarnation of CPX...

Carlton Hickman -  CTO/Co-Founder, CPX Interactive by CPX Interactive

Working at the nexus of graphical theory and technology development, Carlton H...

David Zapletal - President of Business Development, CPX Interactive by CPX Interactive

While still in college at the University of Arizona, David Zapletal started a ...

Rob Rasko - COO, CPX Interactive by CPX Interactive

Rob Rasko has spent his career developing organizational structures and sales ...

SF adtech overhead by CPX Interactive

The CPX Interactive booth overhead could be seen from every point on the trade s...

SF adtech booth 2 by CPX Interactive

Another picture of the CPX Interactive booth at San Francisco ad:tech. Many onli...

SF adtech booth 1 by CPX Interactive

CPX Interactive is a progressive top-tier online ad network. The company attende...

CPX Videos 

CPX Interactive - Animated Demo

CPX Interactive - An... 0 points

Adtech Interview | David Shay |CPX Interactive | Internet Ad

Adtech Interview | D... 0 points

CPX Interactive on Industry

CPX Interactive on I... 0 points

CPX Interactive -- ad:tech San Fran

CPX Interactive -- a... 0 points

Play the CPX Interactive game...

Play the CPX Interac... 0 points

Internet's Role In Democracy

Internet's Role In D... 0 points

ad:tech San fran tour with CPX Interactive

ad:tech San fran tou... 0 points

CPX Interactive featured on CNBC

CPX Interactive feat... 0 points

CPX in the news... 

Related news, press and articles...

CPX Interactive on CNBC
CNBC, "On The Money" does a feature story on CPX Interactive, discussing the ad network's success and future.
CPX Interactive Press release 5/19/07
CPX Interactive tops 100 billion impressions served for 2006 ... touts success of open marketplace model as one reason for continued growth.
New York Times on Yahoo! buying Right Media
Yahoo to Buy Ad Company in Bid to Compete With Google
CPX Press Release 5/1/07
CPX Interactive - counts itself as benefactor of Yahoo!'s purchase of Right Media%u2026as well as other recent industry M&As.
Businessweek on display advertising
The Promise of Online Display Ads-
On the heels of Google's DoubleClick deal, Yahoo! is forking over $680 million for Right Media. Why are ad exchanges and networks suddenly the belle of the ball?
CPX CEO on ad network landscape
Mike Seiman's guest blog on the Right Media website blog, discusses how the exchange model presents huge upside for progressive ad networks and how it will benefit both publishers and advertisers.

CPX Interactive Corporate Blog 

Loading Fetching RSS feed... please stand by

CPX Interactive iMedia Spotlight 

Loading Fetching RSS feed... please stand by

CPX Offers... 

Dynamic CPM Optimization

Our optimization capabilities are simply the best in the industry. We achieve advertisers' ROI goals ...on any metric...through dynamically optimized placements and CPMs!
Our expert use of yield management technology, market-driven ad placement and dynamic CPM monitoring, teamed with the dedication and skills of our top notch traffickers, allow us to offer advertisers performance-based efficiency optimization in virtually real-time.

Campaigns are continually optimized across our entire network, shifting placements, on-the-fly, toward sites where the offer is converting most cost effectively and away from those that are not.

How it works:

1. Specific campaign goals and targeted audiences are honed.

2. Maximum CPM necessary to deliver on goals is identified, based on historical data.

3. Campaign is trafficked with a RON strategy developed to reach targeted audience, maintain maximum designated CPM and efficiently deliver ROI goals.

4. Placements and CPMs are continuously monitored across network and optimized, in real-time, based on client's specific goals and strategies.

5. Conversion efficiency is continually "ratcheted down" as system "learns" perfect network mix for specific campaign.

Behavioral Pixel Retargeting

Even interested visitors to your website may not engage your services on their first visit to the site. However, by their behavior, these visitors have expressed interest and do represent warm leads and a more targeted audience. CPX believes that this demonstrated interest should be ...identified, retargeted and converted.

By "pixeling" your site visitors with non-intrusive coded identifiers, we can retarget them with first impression ads on any of the more than 5,000 publisher properties across the CPX network. Combined with the dynamic CPM monitoring (described above), an advertiser can now dynamically optimize a campaign, using previous visitors as a specific target.

CPX Links 

Our Website
All the basics on who we are and what we do.
Our Blog
Our running corporate blog.
CPbloX
Our branded game. No charge...no info to submit...just have fun...but be careful...it's addictive!
X
cpxshay

About cpxshay

David Shay             CPX Interactive
VP of Marketing
dshay@cpxinteractive.com
tel: (516) 693-1771
www.cpxinteractive.com

cpxshay's Pages

See all of cpxshay's pages