Make Money Online Publishing Recipe eBooks

prosperity66 by prosperity66
Last updated: 06/11/2011

How About Making Money Selling Online Recipe eBooks of your Own?

Recipe books are probably the most popular books in the world. Everyone needs recipe ideas to prepare family meals, to feed guests on special days and celebrations, serve appetizers and finger food at holiday parties, and more. This craze for recipes has also taken the Web by the storm and recipe books are one of the hottest topics on the Internet!

The reason behind this is that everyone needs inspiration to prepare meals and desserts as we're supposed to eat three times each and every day of our life and we might quickly run out of ideas to prepare meals. So, as a stay at home mom, you might be interested in sharing your personal or traditional family recipes with the world and, by the way, make some money out of them.

Here's a short guide on how to start making money selling online recipe ebooks on the Web.

Do your Niche Market Research and Find the Kind of Recipes that Best Suits you

Make a decision on recipes you're going to publish in your ebook

Heart sausages for lovely breakfast

The ways people search for recipes on the Internet are all different and more often than not, depend on the individual's personality, cooking skills and tastes. Some may search for recipes because they want to try something different from their dialy routine, some may search for recipes because they don't know what to do with the left overs they have in the fridge, others may search for recipes because they need a side dish to their dinner.

In reality there's wide range for reasons to look for recipe ideas on the Internet, and people might be looking for

  • Breakfast recipes,
  • Quick and easy lunch recipes,
  • Traditional holiday recipes,
  • International recipes,
  • Recipes for their next barbecue party,
  • Birthday cupcake recipes to make for the kids,
  • Thousand ways to cook chicken,
  • How to make French toasts without any of the required ingredients,
  • And many more.

If you keep the different people living on Earth and the different types of meals prepared in the world, you'll soon get a wide range of recipes to base your new recipe ebook business on. And that source of recipes is almost endless!

Photo: Heart sausages for lovely breakfast - © Elena Moiseeva @ Dreamstime.com

Recipes Always Generate Traffic to a Website Because All of Us on Earth Eat Everyday

Choose the recipes that generate the most traffic online

recipe term daily searches

Recipes are a huge traffic driver term as you can see in the picture on the right. As of 9 March 2011, Wordtracker keyword tool shows that 14,924 individuals are looking for recipes in just ONE day!

Therefore, you can guess how many people are looking for "recipes" in a whole month! As a matter of fact, owning arecipe website is profitable and there is no reason to not plan to make money selling online recipe ebooks!

Recipes are huge traffic drivers!

The term "cupcake recipe" itself brings 301,000 searches per month (as per Google keyword research tool); which would give us more or less 10,000 searches per day! That's a huge amount of cupcake amateurs!



Think about this: if you build a website related to recipes and create a recipe ebook about, let's say, "chicken recipes", you might end up selling a bunch of such ebook since the term "chicken recipes" is searched 4,152 times per day!

There's no need to say more than, if you wish to start making money selling recipe ebooks, then, do so!

Ask Yourself Who's Going to Buy your Recipe Books and Choose your Target Market

Who are you going to sell your recipe ebooks?

select your recipe ebook target market

If you wish to sell your recipe ebooks online, you're going to have to build a website and generate traffic to your new online page. When it comes to driving traffic to your recipe website you have to keep some things in mind.

The first thing to do is to have visitors to stick to your website and not leave it because of some frustration. Therefore, if you want to reach your aim; which is to sell recipe ebooks, you have to know who you are targeting with your recipes. The sites must be addressed to a specific audience.

Here's a list of potential target markets that would look for and buy your recipe ebooks on the World Wide Web:

  • Single, married, working or stay at home mommies or dads
  • Grand parents who keep their grand children at home
  • Retired people who enjoy to try new recipes
  • Cook amateurs
  • Students looking for quick and easy recipes
  • Families who are on a thight budget
  • Event planners who are looking for recipes to serve at parties or special events
  • And many more

As a quick example, look at students who are studying and working. They don't have time and money to spend in cooking and most likely look for recipes that are fast and easy to make and don't require a too large budget. These can, therefore, become your target market.

Get More Insight on How to Write and Publish your Very First Recipe eBook

Get the basics of recipe book publishing and apply to your online business

Recipe For A Cookbook: How To Write, Publish, And Promote Your Cookbook

Amazon Price: $11.72 (as of 02/15/2012)Buy Now

So you wish to start making money selling recipe ebooks online... I strongly recommend to get a step by step guide on how to do so. Although oriented towards selling physical cookbooks, this guide will guide you through the process of writing your new recipe book, how to publish and market it. In reality, selling online recipe books is easier than selling physical selling a recipe book. But the main principles are more or less the same as it all starts with writing recipes, choosing a story line and attract your audience.

Where Are you Going to Look for Recipes to Personalize and Publish?

Four potential recipe sources that can help create your ebooks

personalize your recipe ebook with pictures

Now that you made a decision on making money selling recipe ebooks, you need to find contents to write on. There are several alternatives to this. Here are the four potential sources where to find recipes to publish in your ebooks.

Publish your Personal Meal and Dessert Recipes in your eBook

You're probably a great cook and have a huge number of personal recipes that you try and make all year long, in this instance, I definitely recommend to publish these recipes. Obviously, you'll gather all similar recipes in one themed recipe ebook. For example, if you're good at baking and decorating desserts, I suggest to publish one ebook on cupcakes and cupcake decorating ideas, then next month publish an ebook with cake recipes and decoration ideas, the third month you'll publish a recipe ebook on ice cream desserts, etc.

Choose to Publish your Family & Friends' Favorite Recipes Instead

Whenever you run out of ideas for recipes to publish online, I also suggest to ask your friends and family to contribute their favorite recipes. This way, you'll keep providing recipe book filled with unique and original ideas to your potential customers. This will also make your customers come back over and over again as they'll really get one of a kind information.

You can buy unique recipes written by ghost writer to build your online recipe ebook

Another source to find recipe ideas to publish is to hire a ghost writer. This way, while the writer will focus on writing the recipes, you'll have plenty of time to manage your website and market your recipe ebooks. Naturally, hiring a writer will cost you some money but the expense can be worth if you take the time and effort you'd put into the task if you do all yourself. However, when hiring an online writer, you should make sure the won't sell you plagiarized content, so, always double check the recipes he sends you.

PLR recipes are the fourth source of content for your recipe ebooks to be packed with

PLR recipes can be found on the Internet, they're generally sold for a very affordable price and are one of the quickest ways to publish your recipe ebooks online. As a matter of fact, PLR recipes will help you avoid writing the recipes from scratch as you'll just have to edit and personalize them (at least the directions) and they'll allow you to come up with more recipe ideas.

Although you can even publish PLR recipes as they are, I recommend to always edit and personalize their title and directions, this will really make your recipe ebook original. Another great way to customize PLR recipes is to change the quantities.

Naturally and in any case, always add pictures to your recipe ebook. Pictures are greatly appreciated by individuals and will send more customers your way.

Suggestions on How to Compile your Very First Recipe eBook

Recipe ebook layout overview

Before publishing your very first recipe ebook online, make sure that your pages are attractive to the eyes of your potential customers. Here is an example of how an appealing recipe page should look. Also make sure that each recipe has their own individual page.

  1. Recipe title
  2. Ingredients along with a picture of the recipe aligned to the right (you can, if you wish, add center big picture between the title and ingredients or a picture gallery of you making the recipe instead)
  3. Directions
  4. Extras tips or side dish, etc.
  5. Some more info if it's a personal or traditional family recipe
  6. A link to your website at the bottom of the page

When it comes to the external appearance of your recipe ebook, make sure to carefully select the graphics that will become your recipe book window. There are many sites on the Internet that will create bespoke ebook covers for you to choose from. As for the first recipe ebook pages, make sure to add a table of contents as well as any disclaimer (more particularly if you wish to protect your recipes from being posted all over the Internet, etc.)

Tips to Start Making Money From your New Recipe eBook Business

How to earn money with recipe ebooks

To make money selling recipe ebooks, and because there's huge number of recipe websites on the Internet, there are a few steps to take. Here are some of the best traffic driving tips.

Giveaway an excerpt of your recipe ebook

There's nothing in life that people like more than freebies! This is why you're going to give an excerpt of your very first recipe ebook for free to any new visitor.

My recommendation would be to add a subscription form on your recipe website asking visitors their email address in exchange of a short ebook including a link to your website and 5 recipes along with pictures. No need to provide more, if they like the recipes, they'll come back and will certainly buy the entire recipe ebook.

Although I'm not subscription lists' fan number one, I have to admit that, having a list with potential costumers' email addresses is extremely interesting for anyone who's about to start an online business. This way you'll be able to contact your list when you release your new recipe ebook or when you plan special events on your site, for example.

In any way, never use this list for spam purpose. A list that you care for is a happy list and a happy list is a list that will buy.

Set up an affiliate program linked to your recipe ebook business

Another idea to promote your new recipe ebook business is to provide your customers with an affiliate program set up to award those who refer your recipe ebook to referrals with a commission. Depending on the percentage of the commission, they'll put more efforts in their promotional campaigns. The big advantage is that this type of marketing approach is free as you only pay your affiliate when they make sales.

Naturally, when it comes to recipes, you're not limited to sell recipe ebooks. As a matter of fact, there are other ways to make money with recipes!

Build a recipe blog

Recipe blogging is one of the best ways to drive traffic to your new recipe ebook online based business. All you need to do so is to get a domain name, set up a blog in which you'll add several categories such as chicken recipes, beef recipes, cake recipes, cupcake recipes, smoothie recipes, ice cream recipes, etc. Another type of categorization would be starter recipes, appetizer recipes, meal recipes, dessert recipes,etc.

I recommend to set up a Wordpress blog as Wordpress provides a wide range of modules and plugins that allow you to make a professional blog. A very interesting way to make your blog stand out from the crowd would be to use a script which allows you to post a fresh recipe each day and spotlight it as "Recipe of the Day".

Send out a weekly/monthly newsletter and/or ezine

If you set up a subscription form on your site and started getting people to provide you with their email address, you can exploit them with a weekly or monthly newlsetter or ezine. Just add a recipe to your newsletter ond spotlight the area to make it stand out from the rest of the content.

Monetize your Recipe eBook for More Profits with Affiliate Products, Upsells and Back End Sales

Include affiliate products in your recipe ebooks

add one time offer to your recipe ebook

Many online marketers monetize their ebooks and if you really want to monetize your recipe ebook, then here are a few tips on how to do this the right way.

Ebook monetization can be done through affiliate programs: when you sell a book, you want your customer to come back to your site, right? Then, when you customer buys your recipe ebook, provide them with some kind of "upsell". This upsell could consist into an offer for another recipe ebook that matches the subject of the one they just bought.

Another way easily and efficiently monetize a recipe ebook is to add a back end product recommendation to the ebook: when your customer buys let's say "twelve ways to bake pumpkin cupcakes", they're taken to a thank you page where they can download the ebook. On this page, you'll just add an affiliate product recommendation that matches those cupcakes; for example, a cupcake pan or a cupcake decorating set.

How to Publish a New Recipe eBook Each Month and Establish Yourself as a Cooking Expert

One month timesheet to publish a recipe ebook

When starting an online recipe ebook business, you may be quickly overwhelmed by all the tasks you have to do. Here's a monthly schedule that is meant to help you deal with this new job.

Week 1

  • Search and buy your monthly recipes
  • Personlize the recipes, add graphics, tips, food substitution, etc.
  • Contact your graphic designer and choose your recipe ebook cover

Week 2

  • Keep editing your recipes and have them ready by the end of the week
  • Save the recipes in a Word doc
  • When all recipes are costumized, compile them into a recipe ebook
  • Post recipe related articles on your site, blog, newsletters, etc. to attract people to your site and position yourself as the expert
  • Prepare your new recipe ebook sales page
  • Set up discount or affiliate pages

Week 3

  • Add your new recipe ebook to your shopping cart or affiliate account
  • Test your shopping cart so that you make sure it works properly
  • Set up tools to be used by your affiliates

Week 4

  • Broacast an email to your subscriber list to let them know your new recipe ebook is available for sale
  • Provide your subscrivers a discount if you planned one
  • Make a public post about your new recipe ebook on your blog/site
  • Post in food and recipe forums and social network sites

Wash, rince, repeat each and every month. Good luck in your new online endeavors!

More Tips to Ethically Make Money Online

Get a little help to start earning an online income

There are many alternatives to ethically and honestly make money online. Here are a few more tips that will help you make your own online based small business stand out from the crowd.

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  • Reply
    grandmamarilyn Dec 30, 2011 @ 4:17 am | delete
    This is a wonderful, informative lens. I have already published a cookbook, http://www.squidoo.com/cooking-for-two-cookbook. I have learned a lot of new information from your lens that I will be incorporating in my recipe blog/site and the new cookbooks that I plan to write. Thank you ever so much for writing this lens.
  • Reply
    davespeed Dec 6, 2011 @ 10:08 pm | delete
    I would have never guessed that recipes could be so lucrative! As I was reading your lens, it occurred to me that I do see an awful lot of recipe lens on Squidoo. Maybe that's because there's money in recipes. I have put your lens in my favorites so that I can return. Thanks for sharing this info. I'm new at the whole internet marketing game, so learning new stuff like this is exciting for me. All the best!
  • Reply
    wolfie10 Oct 26, 2011 @ 6:45 pm | delete
    thanks this can be applied to all sorts of subjects
  • Reply
    IdeaCenter Sep 16, 2011 @ 5:23 pm | delete
    Very informative lens! Has given me renewed interest in putting my own cookbook together.
  • Reply
    aceofhearts Jul 26, 2011 @ 10:19 am | delete
    It all makes so much sense. I don't know why I didn't think of this. It will work with any idea! Thank you so much.
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