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Create your own Cookbook Home Based Business
Meal recipes are one of the hottest themes when it comes to the Web. The reason is because people need to eat! Thus, what do we do when we're thinking about dinner and want something out of the common or simply plain different?
Open our favorite search engine page on the Internet and look for a recipe!
If you like or are good at cooking and would like to start your own home based business, read on... you might find your market.
Niche Market Research
Find the one that best suits you
Ideas for dinner aren't the unique subject cooks search for. Here are some more:
- Breakfast
- Lunch
- Healthy Snacks
- Quick & Easy Recipes
- Traditional Meals
- Holiday meals
- And so much more
Recipes Generate Traffic to Your Website
Everyone eats!
Whether you manage a blog, own a cooking based website or anything else, adding recipes is a good method to augment traffic to your internet site. I searched for the word "recipes" using http://freekeywords.wordtracker.com. Look at the number of daily searches just for the term "recipes"!More than 9,000 times! That's a huge amount of hungry people!
Just suppose that you put a cookbook on your website for "quick & easy chicken recipes". The term "quick easy chicken recipes" is searched quite a bit, too. If you placed only "quick and easy chicken recipes" on your website or blog and optimized it for that term, you would also drive traffic to your web site for that term.
Recipes = Traffic
At the time the traffic driver is set on your site, you're free to get what you wish: sales, repeat visitors, subscribers, associates, ...Your Target Market
Who's going to buy?
In order to generate traffic, you need to get people to notice your web site, but if you don't have the content to keep them around, you won't reach your aim. Moreover, you want to know who you are targeting with your recipes.Here's a list of potential target markets that look for and buy cookbooks on the net:
- Moms and/or Dads --> whether single, married, working, stay at home, work at home...
- Grandmothers
- Cooks
- Chefs
- Cooking Students
- Frugal Families
- Caterers
- Wedding Planners
Where To Get The Recipes?
Four content resources...
Here are 4 recipe sources:Utilize Your Personal Recipes
In Case you have a great number of recipes that you make yourself, you could create your very own recipe book or use the recipes one by one in other cookbooks that you will produce later.
Family & Friends
Ask your friends, family, neighbours, co-workers, etc. to contribute their favorite recipes to your collection.
Hire a Writer
While the writer will focus on writing the recipes, you will be able to focus your energy on managing your website, marketing efforts, etc. Employing somebody will cost money but the cost is worth it when you consider the time and effort required to do it yourself.
Purchase PLR recipes
The great thing regarding PLR recipes is:
- You don't have to write the recipes yourself
- You can edit the recipes as you wish or leave them just like they are
- You may do anything you'd like with them to make a product, freebie or something else
- You can have tons of recipes for cheap
Tip: do not hesitate to edit your PLR recipes so they are specific to your site. An easy method to do this is:
- Modify, add, remove, switch ingredients
- Rewrite the instructions
- Change the title
- Add a picture to it
Compiling Your First Cookbook
On your way to your own small company
Here is a sample cookbook abstract to assist you produce your first cookbook:- Title page (ensure you to add a link to your web site)
- Disclaimer
- Include an introduction regarding the sorts of recipes
- Recipes (each recipe should have it's individual page)
4a. Recipe title
4b. Ingredients
4c. Directions
4d. Extras (tips, side dishes, etc.)
4e. If you have made the recipe yourself or have a graphic, add it to your recipe pages too. - Ending upsell, offer more info, etc.
How To Make Money With Your Cookbook
Time to promote...
1 - Free GiveawayGive your first cookbook away so that your potential customers can check what you will be offering later. Make it stand out above the others and offer superb quality and those who see it will come back for more, creating your source of revenue.
2 Sell it
The other way to make money with your cookbooks is to sell them online. Because you produced one specifically for letting your potential customers have a look at what you have to offer, all other ebooks can become paid products.
If you're producing a cookbook monthly, it's easy to add new ones after the first one has been set up. Producing a website only for your cookbooks is a great way to showcase all of your cookbooks in one place.
Hot tip: If you don't have an affiliate program set up for your products, GET ONE! This one money making tool only can be the most profitable portion of your business and the best part is, someone else actually promotes your cookbooks. And you simply pay them when they sell a book.
Affiliate Products, Upsells and Back End Sales
More profits
An Additional method to monetize your cookbooks is to advertise inside of them throug affiliate programs.When you have sold a book, you wish your customer to come back to your site over and over again... One way to have them stay around is through the power of Upselling. When you customer gets their cookbook, you should offer them another one of your cookbooks that harmonizes with the one they just purchased.
Another way you can easily monetize your cookbooks is to have back end product recommendations. Here's how it works:
Your client buys "Quick & Easy Chicken Recipes" from you. They are then taken to a "Thank You" page where they can download the cookbook. You will make a profit from this page by recommending an affiliate product.
Other Ways to Use Recipes to Create Revenue
The alternatives
Blogs
Make a recipe category and post different recipes each day: use a script that allows you to post a fresh recipe each day and spotlight it as the "Recipe of the Day."
Newsletters & Ezines
Add a recipe to your newsletter or ezine. Spotlight the area to make it stand out.
Autoresponders
Create an autoresponder of nothing but recipes and cooking articles.
Create One Cookbook Per Month:
Your cookbook home based business checklist
Day 1 --> 5Get your monthly PLR recipes and cooking articles from and add your personal touches to the content: graphics, tips, food substitution, etc.
Day 5 (or once you have your topic)
Contact a graphic designer and order the graphics you'll want for the current cookbook subject.
Day 5 --> 10
Continue editing your recipes and compile them into a cookbook.
Day 10 --> 12
Post articles to your site, blog, newsletters, etc. to attract people to your site and position yourself as the expert.
Day 12 --> 15
Make a sales page for your cookbook. Set up any discount pages, etc.
Day 15 --> 20
Add cookbook to your shopping cart or affiliate account. Test your shopping cart to make certain purchase orders will process and products will be delivered properly.
Day 20 --> 25
Put together affiliate tools and resources for affiliates to advertise the cookbook.
Day 25 --> 30
Let your susbcribers know your newest cookbook is available and provide them a special discount for being a reader or a consumer. Post regarding it on your blog, site, in your newsletter and social networking sites.
You are now on your way to creating a Recipe Empire!
Good Luck!
More Book Production Resources
Get a little help on creating and selling your own books
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Who I Am...
prosperity66, aka Dom Halet, has been a member since February 24 2007, has rated 615 lenses, favorited 125, and has created 46 lenses from scratch. Dom Halet donates their royalties to Polar Bears International. This member's top-ranked page is "Halloween Potluck Party Ideas". See all my lenses
Ready To Start Your Own Cookbook Empire?
Hello and thank you so much for visiting my lens :)
Did you like it?
Did you dislike my Cookbook home business lens?
Did you learn something about it?
Would you want to learn more?
Or else, whether you already started your own cookbook business or are about to start one, feel free to share your thoughts and personal experience :)
prosperity66 wrote...
in reply to Winter52 Here's a great idea for you to start an online recipes business: recipes even you can do - so many people are unable to cook and would like to learn :)
Posted June 19, 2009
Winter52 wrote...
Thoroughly enjoyed your lens. Guess that I had better go off and learn how to cook something lol... 5 stars for the push I needed ;)
Posted June 19, 2009
prosperity66 wrote...
The best part of it is that you can do it with any other kind of topic...
BTW, I just discoverd your Brussels Sprouts lens and I LOVE it!
Posted June 17, 2009
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