How to Write an Ebook and Write Sales Letters

Thinking of your ebook in U.S.P. terms can power to your ebook, helping it soar straight to profitability!

Many people forget to identify and promote their USP (Unique Selling Point or Proposition), but it's the "X factor" that truly differentiates a person (or product or service) from the pack. In fact, a USP is so important in marketing that it can increase your success rate by as much as 200 percent!

Essentially, a USP represents your competitive advantage, that distinctive and high-value attribute that no one else has claimed.

The point is to frame, claim and communicate your ebook's unique attributes in a distinctive way. Your USP can "lead the horses to the water." Of course, how well you've researched the market, the demand for your type of info, and structured your sales site are what will ultimately compel the "horses" to drink. (i.e., PURCHASE)!

In their 1993 top-selling book "The 22 Immutable Laws of Marketing," authors Al Ries, Jack Trout and Paul Temporal said it best: "It's better to be first than to be better."

You don't have to look very far to find solid evidence of this marketing principle. It's about leadership, a quality that in itself attracts profits. For a quick reference, think:
-- McDoanld's,
-- Sonicbids,
-- FedEx / Kinkos,
-- Google.

Similarly, what can you do, say or show VERY UNIQUELY in your ebook? How can you break away from the pack like these famous brands did? Would including multimedia in your ebook best showcase your expertise? Or will the quality of your ideas alone set you apart?

When writing your ebook, assess your special strengths about and approach to your topic. Hang your hat on this hook and weave it like a thread throughout your manuscript!

Take the time to hone your U.S.P. -- it's your ebook's magical x-factor!

In another best-seller, Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, authors W. Chan Kim and Renee Mauborgne lend further credence to those Immutable Laws.

To paraphrase for ebook creation terms:

* Don't create your ebook to cover what others already have. Strive for a completely different take or angle. Position your info product to stand alone in uncontested market space.

* Don't try to beat competitive books. Rather, craft your ebook so specially that it makes your competition irrelevant.

* Don't aim to exploit existing demand. Work to create and capture new demand, a whole new market.

* Last but not least: Focus on the big picture, not the numbers. Break away from conventional price-driven thinking as relates to value. Give superior value in your information product and make it attractively low priced.

How can you position your expertise and ebook following this insight? Well, consider how these now famous brands recently did it:

-- Cirque de Soleil,
-- Starbucks,
-- Ebay,
-- NetJets.

There's no doubt your insights are unique. Use this as your position of strength to write with confidence. Consider these ways of fleshing out your ebook's USP to start differentiating your material:

* Perhaps you're still fairly new to a field, so have a strong sense of what other beginners need to know. Writing for the true beginner - because you're one yourself - can give you lots of fodder to write.

* Or maybe your an old hand at it, so can write as a top authority.

* You may even have a special gender-based perspective to lend to your subject.

* Or a certain cultural or regional take.

* Could there be a certain technique or approach you take to practicing your craft, one that's unusual or out-of-the-box?

* Associate what you'd like to write about to a powerful, similar metaphor. For example, I recently purchased a book that likens business success to the ancient arts of war. Is there something familiar to most people that in your imagination powerfully illustrates your philosophy?

Essentially, think through how you can reinvent the same old information that's in every other ebook covering your topic. Can you target a new audience/market that perhaps would benefit from your information, but may not be highly targeted yet?

Why not give this fun brainstorming exercise a try? It's one that we do a lot in advertising and PR agencies. It can lead to fresh and unique content approaches as well as marketing concepts and tactics.

1. Grab your favorite magazine and tear out a full-sheet page featuring an ad or photo that strikes your fancy.

2. Quickly write down about 15 words and phrases the immediately come to mind when you look at that photograph/ad.

3. Now set the ad/photo aside. Focus now on your list of words and phrases. For each, write out a series of thoughts about how that word or phrase could relate to your ebook content, audience or marketing. There are no wrong answers, the sky's the limit.

4. Last, review your list and single out those which seem to have a germ of something really special you'd like to refine.

Chapters inside Create Killer Ebooks and Sales Copy

Check out the 70-page Power Tool that helps you gets the job done in under 4 weeks!

Details available at -- http://ebookstrategies101.com

Part I
1. Hot Downloads, Smoking Profits
2. Content Is King, Strategy Is Queen
3. Steps At-a-glance
4. Strategic Savvy
5. The Power of Passion
6. Focus Your Intentions

Part II
7. Zeroing On the Topic
8. Vision for Distinction
9. Structure & Organization
10. The X Factor
11. Think Big and Get Busy

Part III
12. Content Creation
13. Packaging & Presentation
14. Marketing Sales Copy
15. Download Format Options
16. Copyright Your Ebook
17. Website or Mini-site?
18. How to Price It Right

Conclusion


Details available at -- http://ebookstrategies101.com