Tips for creating ebooks to Promote your Online Business

Here are some compelling reasons why you should write an ebook and then give it away for free:

1. People will visit your web site to get the free valuable information.

2. Advertise your products or services in the e-book.

3. You will become known as an expert on the subject of the e-book.

4. Offer the e-book as a free bonus for purchasing one of your products or services.

5. Allow other people give away the e-book to increase visitors to your web site.

6. Gain new leads by having people sign up and give their contact information before they can download your e-book.

7. The word "FREE" is the most appealing word on the internet.

8. Conduct market research asking people to fill out a survey before getting the e-book.

9. Make money selling advertising space in the e-book.

10. Give away the e-book as a special gift to your current customers letting them know you appreciate their business.

11. Gain free advertising by submitting the e-book on freebie sites.

12. Make money selling the reprint rights to people who would like to sell the e-book.

13. You'll gain valuable referrals from people telling others about your e-book.

14. Make money cross promoting the e-book as a free bonus with other people's products or services.

15. Gain free publicity sending press releases announcing your ''Free E-book Giveaway.''

16. Increase subscribers to your e-zine by giving away the e-book as an incentive to subscribe.

17. Give away the e-book to people that join your affiliate program.

18. The biggest reason you should write an e-book and then give it away for free: you'll feel good helping people improve their lives.

Writing your sales page and your advertising copy is just as important as writing the ebook itself.

Whether or not you make a profit is all based on how well you present your ebook material and how many trigger buttons you can press in your reader to make them HAVE TO have your book!

1. You could end your ad copy by telling people what will happen if they buy your product. Use your most powerful benefit as the example.

2. You could end your ad copy by telling people what will happen if they don't buy your product. Use a problem that they won't be able to solve without it.

3. You could end your ad copy with a question they will always say yes too. They then will be used to saying yes when you ask them to order.

4. You could end your ad copy with a short review of your whole ad. Repeat all the major benefits and features they will receive.

5. You could end your ad copy with a deadline. Tell them it's a limited time offer and they need to order by a specific date.

6. You could end your ad copy with a powerful guarantee. Give them a lifetime or triple your money back guarantee.

7. You could end your ad copy with a testimonial. Use one or two of your customers' testimonials that is believable and includes specific results.

8. You could end your ad copy with a free bonus. When you give them a free bonus it increases the product's perceived value.

9. You could end your ad copy with a discounted price. Just list your regular price and then offer a discounted price off the order right now.

10. You could end your ad copy with a free sample or trial of your product. If your ad didn't attract them to buy, maybe a free sample or trial would.

A back-end product is a product you attempt to sell your customers after they have recently purchased a related product from your business, like your latest e-book.

If you're not trying to sell back-end products to your customers, you're making a big mistake. It is easier to sell to existing customers than it is to sell to new ones who don't trust your business yet.

Below are ten killer strategies you can use to sell your back-end ebooks and products to your existing customers:

1. When you ship people the first product they bought, insert a flyer or brochure for your back-end product in the package.

2. Give customers a free subscription to a customers only e-zine when they buy your product. You could include your ad for your back-end product in each issue.

3. Send your customers greeting cards on holidays or on their birthday. Include a small advertisement inside the card for your back-end product.

4. After people order your first product from your web site, take them to a "thank you" web page and include your back-end product ad on that page.

5. Send customers a free surprise gift after they order your first product. You could attach another ad with the free gift for your back-end product.

6. If you're selling an electronic product, like an ebook, include your ad for your back-end product somewhere inside the electronic product.

7. Give your customers a free membership into your "customers only" private site. You could include your ad for your back-end product somewhere inside the private site.

8. Contact your customers by phone and ask them if they were happy with their purchase. You could tell them about your back-end product.

9. Send your customers a thank you letter by mail or e-mail. You could mention your back-end product somewhere on the letter.

10. Ask your customers if they want to be updated in the future when you have new product offers. You could have them sign up to receive e-mail or snail mail updates.

Your business will have a greater chance of surviving when you attempt to sell back-end products to your existing customers.

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