Creative Events

Still one of the world's greatest unanswered questions.

While there isn't really a set job description for this commanding position, it's still a mystery to people all over the world.

It's hard to grasp the understanding of the the wide array of solutions and goals that can be accomplished by simply hiring an experienced Event Producer for your meeting, event or video production. Experienced producers organize and manage your projects with a relaxed nature, creative thought, precision vendor negotiations and technical skills.

An Event Producer will simplify your life and manage all of the logistics of your meeting, event or video production, including, but not limited to, creative concepting, theme development, graphic design, print materials, venue selection, event planning & management, script writing, content development, show-flow, video production, venue support, staging, decor, technical staff, non-technical staff, while still finding time to manage budgets and talent.

Based on the the list of huge responsibilities that a superior corporate event producer is capable of, you'll find yourself delighted with the valuable resources and capabilities that you discover as something you'll never do without again.

However, please keep in mind that no two producers handle the position in the same way and the more experience that an Event Producer has, will determine the level of quality resources they can bring to the table.

Here's what to look for in an experienced Show and Event Producer:

1. The producer asks questions about your past event success, corporate branding and marketing campaigns
2. Listens but offers creative ideas and solutions to streamline your process and exceed your goals
3. Provides creative ideas, creative concepts, theme development, content management and visual production
4. Provides one stop event planning, event production and event management resources and services
5. Graphic creative design services for brand communications and marketing support
6. Printing & mailing resources and management, if applicable
7. Video production, video editing, animation and special effects
8. Storyboard, script writing and show-flow development
9. Sponsor recognition concepts and creative ideas
10. Stage design, prop development or rental
11. Coordinate, negotiate and manage Audio-Visual (sound, lights and audio) gear, gear provider and technicians
12. Technical direction and management of event staff
13. Works directly with you and doesn't pass off the work to assistants
14. Schedules production meetings and rehearsals ( Recommends venue locations based on your needs)
15. Attends site survey of venue selection to solidify technical and non-technical needs and expectations
16. Technical coordination of AV equipment (staging, sound, lights, projections & screen(s) & technician direction and management
17. Camera crew coordination video and static, direction and management
18. Labor coordination, direction and management
19. If applicable, Satellite broadcast coordination, direction and management
20. Auction coordination, direction and management
21. Music and graphic arts libraries
22. Voice Over Resources
23. Talent and Entertainment Coordination, Direction and Management
24. Post show marketing and duplication resources
25. A great show producer always answers their phone, unless they are on show site.

The corporate world is always seeking ways to improve the effectiveness of their marketing efforts. Tradeshows always post a series of challenges because of the number of marketing vehicles being exposed in one place.
Creating a successful tradeshow can be a daunting task for some. The design of the booth is usually the top priority, then the marketing materials, what shall we giveaway and then we concentrate on the folks that will work the booth. Corporations are always looking for new creative ways to enhance interaction and communication, while strengthening the corporate brand.

Success in the exhibitions world is no coincidence. With any corporate show or event, creative marketing is the key to its success.

It's a new audience out there, they've seen most of the reality on TV. Without effective and very creative marketing solutions everything else is insignificant. Nothing-not even a great PR person-can take the place of balanced, integrated and creative marketing solutions that will create reaction and retention of the show to exhibitors, sponsors and attendees.

Are you stressed out about re-inventing the tradeshow wheel again? You may want to take a couple of steps back to get a better idea of what the big picture really looks like.

If you've run out of creative ideas, or if you're just so tired of being stressed out everytime tradeshow season comes around, give us a call. We'd love to really help you make a production out of it.

Stress Free & Affordable Creative Solutions.
Creative Trade Show Ideas and Concepts - Contact mailbag@cre8tivegang.com

 

Action Hero Event Theme, A Day in the Life Event Theme, Age of Aquarius Event Theme, Airplane Event Theme, All American Event Theme, All The Kings Men Event Theme, Animal Event Theme, American Cafe Event Theme, American Graffiti Event Theme, American Idol Event Theme, A Day at the Races Event Theme, A Night in Monte Carlo Event Theme, A Night at the Opera Event Theme, Angel Wings Event Theme, Another Day in Paradise Event Theme, Art Deco Event Theme, A Star is Born Event Theme, Atlantic City Event Theme, A Touch of Zen Event Theme, Back to the Future Event Theme, Backwards Event Theme, Bad to the Bone Event Theme, Ballet Event Theme, Beach Party Event Theme, Beatles Event Theme, Best in Show Event Theme, Beverly Hills Event Theme, Big Band Event Theme, Billiard Event Theme, Bingo Event Theme, Black and White Ball Event Theme, Blast from the Past Event Theme, Blast Off Event Theme, Blues Brothers Event Theme, Board Game Event Theme, Boardwalk Event Theme, Bowling Team Event Theme, Born to Be Wild Event Theme, Bourbon Street Event Theme, Breakfast of Champions Event Theme, Breakfast at Tiffany's Event Theme, Broadway Event Theme, Buccaneer's Ball Event Theme, Butterflies are Free Event Theme, Cabin Fever Event Theme, Candy Land Event Theme, California Dreaming Event Theme, Caribbean Event Theme, Carnival Event Theme, Casablanca Event Theme, Casino Event Theme, Challenge Event Theme, Chess Event Theme, Chicago Event Theme, Cirque Event Theme, Circus Tent Event Theme, City Lights Event Theme, CLUE Event Theme, Collegiate Event Theme, Come as you are Event Theme, Comedy Club Event Theme, Cotton Club Event Theme, County Fair Event Theme, Cover Story Event Theme, Crossroads Event Theme, Crossword Event Theme, Dancing through the Decades Event Theme, Day at the Zoo Event Theme, Diamonds' are a Girl's Best Friend Event Theme, Disco Event Theme, Dick Tracy Event Theme, Dixie Land Jazz Event Theme, Domino Rally Event Theme, Dream Event Theme, Earth Day Event Theme, Eighties Event Theme, Elvis Event Theme, Enchanted Forest Event Theme, English Pub Event Theme, Emmy Awards Event Theme, Explorer Event Theme, Fabulous 50's Event Theme, Fabulous 60's Event Theme, Famous Author Event Theme, Fantasy Event Theme, Fairy Tale Fantasy Event Theme, Far East Event Theme, Fargo Event Theme, - Ubetcha'Fashion Show Event Theme, Fiesta Event Theme, Field of Dreams Event Theme, Fifty Greatest Moments Event Theme, Fight Night Event Theme, Flag Event Theme, Flintstones Event Theme, Flower Power Event Theme, Flying Carpet Event Theme, Forties Event Theme, Fortune Cookie Event Theme, French Café Event Theme, Futuristic Event Theme, Galaxy of the Stars Event Theme, Gangster Event Theme, Garden of Paradise Event Theme, Get your Motors Running Event Theme, Glamour Event Theme, Global Village Event Theme, Glow in the Dark Event Theme, Gold Rush Event Theme, Golden Elegance Ball Event Theme, Golf Event Theme, Gone with the Wind Event Theme, Good Old Days Event Theme, Grammy Night Event Theme, Grand Prix Event Theme, Great Gatsby Event Theme, Greatest Stories Event Theme, Hat Party Event Theme, Hawaiian Event Theme, Halloween Event Theme, Haunted House Event Theme, Have a Heart Event Theme, Hee Haw Event Theme, Hippie Event Theme, History of the World Event Theme, Hockey Event Theme, Hollywood Event Theme, Home,Home on the Range Event Theme, Horror Classic Event Theme, Homecoming Event Theme, Italian Restaurant Event Theme, International Event Theme, Jail House Rock Event Theme, Jungle Safari Event Theme, King Kong Event Theme, Knights in Shining Armor Event Theme, Lawrence of Arabia Event Theme, Las Vegas Event Theme, Leopard Lounge Event Theme, Lifestyles of the Rich & FamousLife Saver Event Theme, Lost In Space Event Theme, Love Event Theme, Luau Event Theme, Lucky Lady Event Theme, Mad Hatter Event Theme, Magic Event Theme, Magic Eight Ball Event Theme, Mardi Gras Event Theme, MASH Event Theme, Masquerade Ball Event Theme, Medieval Event Theme, Memory Event Theme, Mermaid Magic Event Theme, Metropolis Event Theme, Midway Event Theme, Midnight at the Oasis Event Theme, Military Event Theme, Modern Art Event Theme, Modern Times Event Theme, Monopoly Event Theme, Moonlight Fantasy Event Theme, Monte Carlo/Riviera Event Theme, Monster Mash Party Event Theme, Motorcycle Madness Event Theme, Moulin Rouge Event Theme, Movie Event Theme, sMutiny on the Bounty Event Theme, Murder Mysteries Event Theme, Mythology Event Theme, My Fair Lady Event Theme, Mystical Magic Event Theme, Nautical Event Theme, Newspaper Event Theme, New York New York Event Theme, Northern Lights Event Theme, Octoberfest Event Theme, Old Fashioned Event Theme, Old McDonald Event Theme, Old West Event Theme, Ole' Miss Event Theme, Olympic Event Theme, Oscar Night Event Theme, One Hundred Greatest Moments Event Theme, Pacific RimParade Event Theme, Paris Nights Event Theme, Pep Fest Event Theme, Photo Event Theme, Piano Man Event Theme, Picnic in the Park Event Theme, Pink Flamingo Event Theme, Pirates of the Caribbean Event Theme, Phantom of the Opera Event Theme, Playoff Event Theme, Polka Event Theme, Poker Event Theme, Pop Star Event Theme, Portrait Event Theme, Pretty in Pink Event Theme, Prom Event Theme, Puttin' on the Ritz Event Theme, Psychedelic Flashback Event Theme, Raiders of the Lost Ark Event Theme, Rainbow Event Theme, Rat Pack Event Theme, Rebel without a Cause Event Theme, Red Carpet Event Theme, Renaissance Event Theme, Retro Event Theme, Rhinestone Cowboy Event Theme, Riddle Event Theme, River Event Theme, Roaring Twenties Event Theme, Rock & Roll Event Theme, Rockette Event Theme, Rocky Event Theme, Robinson Crusoe Event Theme, Roman Empire Event Theme, Route 66 Event Theme, Royalty Event Theme, Sailing Event Theme, Save the Planet Event Theme, Science Event Theme, Seven Seas Event Theme, Seven Wonders Event Theme, Shakespeare Event Theme, Sideshow Event Theme, Silent Movie Event Theme, Singing in the Rain Event Theme, Sherwood Forest Event Theme, Snake Eyes Event Theme, Sock Hop Event Theme, South Beach Event Theme, Spa Event Theme, Space Odyssey Event Theme, Special Delivery Event Theme, Sport Night Event Theme, Spy vs Spy Event Theme, Star-lite Lounge Event Theme, Stars and Stripes Event Theme, Star Trek Event Theme, Star Wars Event Theme, State Fair Midway Event Theme, Streets of San Francisco Event Theme, Stock Exchange Event Theme, Summer Fun Event Theme, Sunset in Sedona Event Theme, Surprise Event Theme, Survivor Event Theme, Sven and Olie Event Theme, Swing Time Event Theme, Tail Gate Event Theme, Taxi Event Theme, Tom Jones Event Theme, Tom Sawyer Event Theme, The Champ Event Theme, The Classics Event Theme, Treasure Event Theme, Trivia Event Theme, Tropical Paradise Event Theme, Under the Big Top Event Theme, Underwater Adventure Event Theme, United Nations Event Theme, Vintage Event Theme, Wall Street Event Theme, West Side Story Event Theme, Western Round Up Theme, Winter Wonderland Event Theme, Wild Wild West Event Theme, Wine Down Event Theme, Wish Upon a Star Event Theme, Wizard of Oz Event Theme, Wheel of Fortune Event Theme, Working on the Railroad Yankee Doodle Dandy Event Theme, Yearbook Event Theme,

So how much does it cost to produce a video?

Well, how long does it take to come up with a great idea?

Two very different questions same answer. It depends.

Remember, content is king. Take stock of the video content and images you have lining your file drawers and shelves. It helps to fill in the gaps and really helps keep production costs down. Besides, finding a use for those old ideas gives you back some of the ROI you expected from those marketing pieces in the first place.

Professional video production can range from the low thousands to the hundreds of thousands. Corporate production costs depend on the organizational effectiveness of the coordination and management of the video production and the creative thought that goes into the story being told.
Translated into per minute pricing you can expect to pay anywhere from $1,500 per edited minute for an industrial production to $8,500, or more, per edited minute for a higher-end corporate production/commercial. Most corporate video productions seem to fall into the $3,000-$5,000 per edited minute range and at that price you can expect a very professional end product. Productions that are promised under $2,500 per edited minute should raise your eyebrows a bit as the costs that are cut in that price range are usually in the editing process and can affect your results. If all you are looking for is a dressed up PowerPoint slideshow, than the lower per minute edited price is right.

Time is often the largest cost and can be tricky to plan for. Experienced video producers prepare, plan and organize the video production process to keep all of those billable hours in line. Creative sessions and meetings can be minimized if your producer asks the right questions and has the creative resources to get the production rolling in the right direction.

Beyond the time element you must also take the following needs into consideration when creating your budget. Equipment, transportation, accommodations for personnel, materials needed, production costs include creative concepts, content development, scripting, client content, editing, graphics, voiceover, music tracks, actors and licensing.

Video equipment and technician costs are pretty much defined and are always hired by the hour or the day. Pricing depends on the area of the country you live in.

Estimate PRE PRODUCTION Costs:

Research and Development $_____________________
Script/Outline $_____________________
Secretarial Services $_____________________
Printing $_____________________
Graphics $_____________________
Photos/Slides/Film $_____________________
Tape (Audio/Video) $_____________________
Props $_____________________
Costumes $_____________________
Music $_____________________
Special Effects $_____________________
Studio $_____________________
Location $_____________________
Miscellaneous $_____________________
Insurance $_____________________

EQUIPMENT
Studio $_____________________
Portable $_____________________
Rental $_____________________
Insurance $_____________________

PERSONNEL
Producer $_____________________
Director $_____________________
Writer $_____________________
Production Crew: $_____________________
Camera Operator $_____________________
Technician $_____________________
Gaffer $_____________________
Grip $_____________________
Production Assistant $_____________________
Talent $_____________________
Video Editor $_____________________

EXPENSES
Transportation $_____________________
Lodging $_____________________
Meals $_____________________