Creativity (or creativeness) is a mental process involving the generation of new ideas or concepts, or new associations between existing ideas or concepts. From a scientific point of view, the products of creative thought (sometimes referred to as divergent thought) are usually considered to have both originality and appropriateness. An alternative, more everyday conception of creativity is that it is simply the act of making something new. Although intuitively a simple phenomenon, it is in fact quite complex.

It has been studied from the perspectives of behavioural psychology, social psychology, psychometrics, cognitive science, artificial intelligence, philosophy, history, economics, design research, business, and management, among others. The studies have covered everyday creativity, exceptional creativity and even artificial creativity. Unlike many phenomena in science, there is no single, authoritative perspective or definition of creativity. Unlike many phenomena in psychology, there is no standardized measurement technique.

Creativity has been attributed variously to divine intervention, cognitive processes, the social environment, personality traits, and chance ("accident", "serendipity"). It has been associated with genius, mental illness and humour. Some say it is a trait we are born with; others say it can be taught with the application of simple techniques.

Although popularly associated with art and literature, it is also an essential part of innovation and invention and is important in professions such as business, economics, architecture, industrial design, science and engineering. Despite, or perhaps because of, the ambiguity and multi-dimensional nature of creativity, entire industries have been spawned from the pursuit of creative ideas and the development of creativity techniques. This mysterious phenomenon, though undeniably important and constantly visible, seems to lie tantalizingly beyond the grasp of scientific investigation.

From Creativity on Wikipedia, the free encyclopedia

Brain Expression is a specially designed brain entrainment audio CD for activiting the brain frequencies most associated with new ideas, and creativity. The CD uses brainwave entrainment to create a state of intense creative focus, or what some might call a creative "zone", where you not only have access to a greater range of ideas, but also have the focus and energy to put those ideas into action.

Research has shown that brainwave entrainment targeting specific frequencies can increase and enhance creativity. When the brainwave patterns are synchronized within those parameters, visualization becomes vivid, memories flow easier and one can approach ideas from fresh perspectives. This CD is designed to recreate these patterns while you work, eliciting creative focus. For the full story visit this link!

ThoughtOffice is a new breed of brainstorming and productivity software. Pulling together 200 geniuses in 16 fields. Harnessing the creative power of 7,390,000 words, phrases, images, quotes, definitions, lyrics... Growing at more than 12,000 new, fresh elements per week.

Zoom from creativity to productivity seamlessly. Create, brand, copyright and hand-off your ideas all within ThoughtOffice. Write complex thoughts in minutes and quickly grow on the germ of an idea. Find solutions to big problems with PhD and MBA quality results. Storyboard, from concept to cashflow all within one simple software program.

ThoughtOffice is web-enabled software used by executives, coaches, students and Fortune 5,000 organizations to find opportunities, capitalize on their ideas, solve seriously critical issues.

14,000 questions drill down on 17 separate topics. seven million words, phrases, quotes, definitions and images updating at over 15,000 related terms per week provide creative fuel.Just click your mouse and there they are. href="http://store.yahoo.com/cgi-bin/clink?yhst-41831467126673+E76hkU+index.html+">Get a FREE trial of ThoughtOffice -- the most advanced innovation software available anywhere!

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This Windows multimedia CD-ROM, Creativity Test enables you to discover your creative potential in both your personal and professional life. Utilizing revolutionary psychological research, the Creativity Test probes into this most important, yet largely unknown area of intelligence.

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The Creativity Test Multimedia CD-ROM Software