Critical Success Factors

I'm Larry Brauner. I live with my family in the Lower Hudson Valley about 35 miles northwest of New York City.

Since 2005 I have been a business analyst at a major telecom. I develop and implement customer acquisition, retention and lifetime value models, as well as key performance indicators.

From 2001 to 2004 I was a recruiting and marketing consultant for Excel Communications.

From 1978 to 2001 I held a variety of positions at Eric Marder Associates, a preeminent marketing research firm serving Fortune 500 companies. I computerized the business and refined many research and operational processes.

I collaborated with Eric Marder on The Laws of Choice, a groundbreaking treatise on marketing research and choice behavior. Mr. Marder wrote in his acknowledgments that I "did the computer work, consolidating studies and generating new analyses as required. He was my severest critic. I felt confident that if I could persuade Larry of something, I would be able to persuade just about anyone else. His contribution was invaluable."

My business interests include books and self-study, customer analysis, marketing, online social networking, personal development, recruiting, search engine marketing, social media marketing, social networking sites, training and web analytics.

My non-professional accomplishments include: completed high school math at 15 and began my computer studies, Nationally Ranked #16 United States Junior Chess Player (1971), top U.S. player and teacher of the oriental Go game (1976-1981), New York City Marathon finisher (1984 & 1985). I also achieved a basic level of proficiency in cello and the ancient Talmud -- undertaking both as an adult.

brauner's Pages

• Larry Brauner Joins My Private Classroom for Marketers
• Online Social Networking
• Social Media Marketing Training

See all of brauner's pages