This is a lens dedicated to corporate social responsibility - and also pointing to thoughts and ideas for its critics as well as its advocates. I myself dub the concept of "deep sustainability" to be the versus related to CSR if the latter stays at shallow PR and Image Making.
The process of turning a corporation to be truly and deep connected to create sustainability I refer to as "Sustainability Intrapreneurship".
Sustainability Intrapreneurship vs CSR
Corporations with Deep Sustainability
In the worst case just a smoke-screen with so-called green- or bluewash. Taking a provocative approach to move from PR talk to PT walk - Public Relations to Public Trust. There is a more and more obvious causality in the chain of Transparency -> Trust -> Transaction. Key terms and action areas presented and linked soon are B2BOP - Business to the Bottom of the Pyramid, Cause Marketing, Procurement with Consciousness, partnering and trading with emerging businesses in survival and emerging economies, and transforming the organizational DNA.
Did you know that 10 percent of annual expenditures on marketing could cover basic needs for all globally? Where do you want to head your sponsorship next?
CSR - sources, websites and events
- CSR Wire
- A good source to keep track on news related to CSR.
- Sustainable Business
- Another premier resource for all things related to create sustainable businesses.
- Economie 06 - CSR and SRI Event
- This is one of the greatest events of the year for everything related to CSR and SRI. Contact me for more information.
Books related to CSR
The Naked Corporation: How the Age of Transparency Will Revolutionize Business
Why the Age of Transparency will make every corporation have to change and take responsiblity.
Amazon Price: $18.48 (as of 12/02/2008) 
Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World's Most Difficult Problems
For the concrete strategy creation for every corporation that truly would transform into a proactive sustainable one.
Amazon Price: $21.77 (as of 12/02/2008)
Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands
A good anthology and reader claiming that it is about survival of more than your brand to really take responsiblity.
Amazon Price: $27.50 (as of 12/02/2008)
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
A breakthrough book for the multinational corporation who really wants to take a proactive opportunity to provide products and services to the
Amazon Price: $19.79 (as of 12/02/2008)
The Corporation: The Pathological Pursuit of Profit and Power
The book behind the film "The Corporation", where the law professor Joel Bakan analyzes the institutional framework that surrounds corporations driving them to get the psychological profile humanly compared to "psychopat".
Amazon Price: $10.56 (as of 12/02/2008)
Sustainopreneurship, CSR and "Deep sustainability"
My blog is exploring these issues
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