Curating Content

Ranked #1,344 in Internet, #77,694 overall

Content Curation = Creative Mashup

Still not sure what content curation is? Here is an easy way to look at it, take other peoples interesting videos, blogs, audio tweets or any other content that is useful and exciting and share it with your readers. Once you find a bucket of worthy content mix it and mash it together with your thoughts and insights and serve it piping hot to those interested in your topic.

TIP: Always link back to the authors of the content you are sharing letting your readers know who created it and how they can find out more about each author or artist. And remember only use enough content from someone's site to wet someones appetite. Content Curation is not about stealing lots of content, no it's about managing the huge overload of information on the web so that people can easily find the best information sans the spam and low quality junk that litters the web.

Content Curation done well can be a boom for business. If you can present the content from say the 10 top thought leaders on innovation your readers will be happy and grateful to that you did the curation work so they didn't have to. And yes a well done Squidoo lens is a great example of content curation.

Content Curation

curation mashup sites

Gathering Info

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Aggregator + Editor = Curator

A curator moves way beyond an aggregator of information. Curators inject their expertise and heir point of view into the mix. A curator uses context to focus the information making it useful and easily accessible to the reader.

Top 10 Reasons To Curate Content

  • 1Be A Hero
    Well for a little while at least. Great curation will help your users avoid the overwhelming feelings created from the huge amount of information overload found on the web and, they will love you for it.
  • 2Multiply Your Users
    Remember the tag line from Field of Dreams, "build it and they will come?" Well that can be appropriated for the journey you take into content curation. Useful and unique content will bring readers back time and again..
  • 3Create Relationships
    Embarking on the curation journey will open huge opportunities to you to meet and develop many relationships. Both users and the creators of content you curate will notice what you are doing and want to know you better.
  • 4Establish Your Expertise
    People will know if your curation presentations make sense or not. If your work shows a deep grasp of the subject your expertise will follow you in social media circles.
  • 5Raise Your Blogs Trust Level
    Millions and millions of blogs and most of them are either dead or dying from lack of effort and trust. Well done content curation will get your log noticed and raise its trust level.
  • 6Increase Your Knowledge
    Just think of all you'll learn by pulling information form hundreds of sources on a regular basis. You'll be infusing yourself with the expertise of others and then sharing what you've mined.
  • 7Woo The Search Engines
    Whatever form you choose to present, great content curation will make the search engines take notice. Do a spectacular job at it and you'll be rewarded. Done well content curation is like singing a song while floating in a canoe under a full moon, you'll be loved by the one listening.
  • 8Help Eradicate Spam
    Yes you heard me correctly, good content curation will aid in pushing spam off the top pages in search engines. Just think of it as your own personal crusade to save a content niche from the evil fire breathing spam dragon.
  • 9Fill A Void
    There must be tens if not hundreds of thousands of topics and niches people are interested in and not enough content curators to create order out of this vast dark overwhelming cosmic information soup. Just think of yourself as a pioneer who's bringing order to disorder.
  • 10Highlight Thought Leaders
    I know this one sounds a bit elitist but bear with me for a second. As a curator you have the opportunity to bring to your users content that's the best of the best and, created by those who really know their stuff (thought leaders). Celebrate those who passionately push the edge of knowledge.

Howard Rheingold interviews Robert Scoble

this runs 26:00 - highly recomended

Robert Scoble On Online Curation
by howardrheingold | video info

55 ratings | 3,935 views
curated content from YouTube

Robert Scoble Says

See Patterns
Verify Patterns
Expand Patterns

Why Curation?

crisply done - on message

Why Curation?
by idiocreative | video info

22 ratings | 1,862 views
curated content from YouTube

Guestbook Comments

RSS Mashup

May 24, 2012 @ 10:52 amCherryPick: a New Content Curation Tool from Content Curation Marketing
CherryPick is an app helps your curate articles from around the web and re-publish the content on your website. It will enter beta release soon.
May 24, 2012 @ 10:02 amHow does Content Curation Change as "Search" and P... from Content Curation Marketing
Mobile companies born since 2010 see the smartphone as the primary (and oftentimes exclusive) platform for their application, and don?t even think of launching via a web site. So how might content cur...
May 24, 2012 @ 3:00 am12 Apps for the Mobile Curator from Content Curation Marketing
Here?s are some useful apps that mobile content curators on iPhones or iPads.
May 24, 2012 @ 1:40 amGet Started with Content Curation Using Tools You... from Content Curation Marketing
Pawan Deshpande, CEO and founder at Hivefire, discusses how to launch a fast and effective content curation program with the tools you already have in-house.
May 23, 2012 @ 6:23 pmThink "Information," Not "Content" When Curating "... from Content Curation Marketing
The language drives the way you think about things, and since we?re dealing with a new media landscape, we need to redefine some of the words. Think "information" and you automatically think less abou...
May 22, 2012 @ 8:00 pmWelcoming The Huffington Post to the Content Marke... from Content Curation Marketing
The latest word on the street (and in AdAge) is that The Huffington Post is now working with ad agencies and marketers to help them build branded websites and assist in the creation, curation and dist...
May 21, 2012 @ 11:57 pmContent Curation Best Practices from Content Curation Marketing
The most successful curators include sites like The Huffington Post, that embrace the three-legged-stool philosophy of creating some content, inviting visitors to contribute some content, and gatherin...
May 21, 2012 @ 11:53 amContent Curation Tools for the iPad: Even Curation... from Content Curation Marketing
Even content curation has different levels of "originality," with re-tweeting perhaps being "less original" while posts from RSS feeds are "more original," in a sense.
May 21, 2012 @ 10:03 amShopping Sites Curate, Too from Content Curation Marketing
Keith Ferry, president of Markdown.com, and new president of Marketplace, explains the value of a curated shopping site: ?We are handpicking and curating [small businesses] for our audience.?
May 20, 2012 @ 3:06 amHow Content Curation Gets Done is Really Important from Content Curation Marketing
"The majority of curation programs do nothing to differentiate the organization using the tactic," some would say.
May 19, 2012 @ 9:13 amSeven Reasons Your Content Marketing Needs a Brand... from Content Curation Marketing
Brands now have the ability to bypass the traditional press and tell their own story in their own voice in a unique and compelling way. Unfortunately, many businesses don?t tell their story well.
May 18, 2012 @ 2:44 pm5 Tips to Take the Stress out of Writing Your Comp... from Content Curation Marketing
Business blogging doesn't have to be so difficult or time-consuming. Here are five keys to making your blog writing stress and hassle-free.
May 18, 2012 @ 12:39 pmContent Curation ROI for Associations from Content Curation Marketing
The biggest return on investment for an association doing content curation may be intangible: bolstering your association's reputation as the best place (or at least one of the best places) to find hi...
May 18, 2012 @ 11:21 amContent Curation is Easier, Not Necessarily "Easy" from Content Curation Marketing
Content curation involves publishing a best-in-class roundup of relevant content.
May 18, 2012 @ 11:02 amFacebook vs. LinkedIn: Which is Better for B2B Mar... from Content Curation Marketing
LinkedIn and Facebook both can be used for B2B marketing. But there are differences.

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