Custom Shot Glasses - An Evolving Promotion
Custom Shot Glasses are an evolving promotional product. Crossing over from simply a useful barware item, shot glasses now fill many greater roles!
Custom Shot Glasses
While they'll always be used as drinkware, Imprinted Shot Glasses primary scope of use has been limited to the retail world. Trends have led these items onto the shelves of tourist attractions, gift shops, gas stations, and even in department stores. Shot glasses are most commonly used to deliver your brand or message to your target clients through a retail distribution. A memento, a souvenir, even a declaration that the owner of the glass has been to or experienced your business and its offerings. Typically these items are displayed proudly on shelves, mantles, or even shot glass racks. Moreover, shot glasses have creeped into the Top 10 items most collected by Americans.
However, Printed Shot Glasses will be delivered most usefully by a restaurant or bar looking to promote their brand. A lot of organizations will package the distribution of the glasses in a promotion. For instance - the shot of the night for $2.00, or $3.50 with a commemorative shot glass. Sometimes the promotion goes one step further when offering a discount on a "refill" in your logoed glass. These creates chemistry between the recipient and the glass as it is now worth as much as $1.00 for each new drink!
As the Custom Shot Glass continues to morph into a more collectible status, you might see an even larger increase in the new decade. There are already so many options on the glass, such as tall, square, lighted, and printing techniques. Who knows what we'll see in the upcoming years!
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