About jhuba

Jackie Huba and Ben McConnell are authors of "Creating Customer Evangelists" and "Citizen Marketers." They are also the authors of the award-winning Church of the Customer blog.

Since 2003, "Creating Customer Evangelists" has organically grown into a worldwide phenomenon; the book has been translated into six languages. As an example of what word of mouth can trigger, prior to the book's release, Google returned only two mentions of the term "customer evangelists." Today, the search engine today finds this meme has hundreds of thousands of citations.

As business advisors, McConnell and Huba have worked with Starbucks, Microsoft, Ulta, General Mills, Discovery Education, Eli Lilly, PBS, the Corporation for Public Broadcasting and others. 

Their work in researching passionate customer loyalty has been profiled by the Wall Street Journal, the New York Times, Fortune, U.S. News and World Report, the Financial Times, Fast Company and several thousand blogs.

jhuba's Pages

See all of jhuba's pages

Happy holidays!

The red bow is special. Whenever you see a red bow on a Squidoo page, it means the page is raising money for charity.

Buy something from the page, and we'll automatically make a donation to charity, thanks to you.