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From the lens Customers Now: Your Reviews.

Feel free to post your review here if you don't have an easy way to do it on a blog, etc. I'll filter out the spam and post the rest, usually within a day.

  • Richard Stokes, President, AdGooroo Feb 25, 2010 @ 12:10 pm | delete
    David gives it ALL up on making serious money via Contextual Advertising! Ground-breaking, valuable work.
  • Tim Ash, CEO of SiteTuners.com and author of Landing Page Optimization Feb 25, 2010 @ 12:04 pm | delete
    David is a master Internet marketer who is willing to put his money where his mouth is with a performance-based business model. All of his advice is real-world tested and effective. Pick up this book before your competitors do!
  • Pat East, President and CEO, Hanapin Marketing Feb 25, 2010 @ 12:03 pm | delete
    The advice for designing and testing display ads is priceless all on its own. This book will have advertisers flocking to contextual advertising!
  • Michael Flores, Media Director, Ardis Health Feb 25, 2010 @ 12:02 pm | delete
    Szetela has taken a microscope to the mechanisms behind contextual advertising - and explains how to profit from the search engines' matching algorithms in a clear, concise way.
  • Addie Conner, Director of Search Marketing, CourseAdvisor Feb 25, 2010 @ 12:00 pm | delete
    Even expert PPC advertisers will be surprised to learn that the ground rules for Content Advertising are so different - and simple.
  • Erik Qualmann, Global Vice President of Online Marketing for EF Education Feb 25, 2010 @ 11:59 am | delete
    Millions of advertising dollars have disappeared down the black hole of Content Advertising. This book finally illuminates the best practices that can turn those losses into profit. Bravo!
  • Richard Stokes, President, AdGooroo Feb 25, 2010 @ 11:28 am | delete
    David gives it ALL up on making serious money via Contextual Advertising! Ground-breaking, valuable work.
  • Craig Danuloff, President, ClickEquations & Author of High Resolution PPC Feb 25, 2010 @ 11:17 am | delete
    Search marketing in the content-driven world is very different from search marketing in the keyword-driven world, and I can't think of anyone who understands those differences better than David Szetela. Every search marketer should read this book and follow its advice closely. It might hurt a little to learn all these things - both dramatic and subtle - that nobody ever told you before, but trust me that sting will subside and the resulting growth and performance improvements will linger for years."
  • Jeff Hudson, ThePPCBook.com Feb 25, 2010 @ 11:14 am | delete
    A fundamentally sound and very current look at the opportunities in content network advertising. I recommend that my competition NOT read this book.
  • Mary O'Brien, Chairman, PPC Summits Feb 25, 2010 @ 11:13 am | delete
    It's about time Search Engine Marketers realized that "Content" is not "Search." Smart advertisers get that fact and make full use of Content Networks to increase their ROI, but if you are one of those who keeps trying to run your content campaigns like your search campaigns, stop right now and read this book. It will open your eyes to all the possibilities that the Content Networks offer."

by

CustomersNow

Online advertising expert David Szetela is owner and CEO of Clix Marketing, one of the few agencies that specialize exclusively in pay-per-click (PPC)... more »

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