What Is Customer Value?
In my opinion customer value is the single most important element of your marketing or indeed your business.
It is the benefit your product or service brings to a particular customer and is the reason why the customer buys.
Understanding customer value, creating it, communicating it and delivering it are core elements of custompreneurship.
Books On Customer Value
Have You Had Experience Of The Customer Value Approach To Improving Your Business?
Specialist consultancy firms focus on helping businesses to implement customer value principles.
I first encountered the concept in the mid nineties and I have been amazed at the power and the focus it gives to your business strategy.
But what is your experience of customer value management and defining unique detailed value propositions?
Do You Like The Lens?
As a customer value advocate I thrive on feedback so if you like the lens please tell me and tell other people, if you don't tell me and I will look for ways to improve it.
Business management coaching for customer focused entrepreneurs.Your Profit Coach is a trading name of Planning & Control Solutions Ltd, a company registered in England No 3897173
Registered office, 2nd Floor, 3 Brindleyplace, Birmingham, B1 2JB, United Kingdom
Paul Simister can be contacted by:
telephone on 44 (0) 121 554 4057 or
email paul@plancs.co.uk
