Cult Branding and Marketing

According to cult-branding.com there are a handful of types of branding in the world. There is the weak brand, called Average Joe and then there are iconic brands. But few brands penetrate relationships with their customers in such a way that they become Cult Brands. To read more about cult brands visit Cult Branding's article on the topic.

To create your own cult brand starts often with a professional marketing company guiding you. To get an idea of what cult branding is, there are a handful of books on the market including "Cult Branding Workbook" and "The Power of Cult Branding". You can also visit Dahnyogacult.com to use as a source for gathering cult branding links, articles, cult movies and more.

According to the Harvard Business School, "while many brands are popular, what sets a cult brand apart includes finding a way to forge a human connection with the customer. Cult brands dare to be different. Matt Ragas, co-author of The Power of Cult Branding states "cult brands sell lifestyles, not just a product or service.