SEO Tools, Tips, Tactics and Training

Basic Search Optimization

Most Often Neglected

• Meta Title - Perhaps the most important content on the web page, keep it to under 70 characters and make each page on your site unique.
  
  Meta Description - This is often what shows as your search results description. Make it keyword rich and something that makes viewers want to click to learn more. Use less than 150 characters.
  
  Meta Keywords - Although none of the major search engines use these anymore but I find over time they help my websites, perhaps by major engines indexing obscure smaller engines. I suggest using less than 10 words. The more you use the less value or weight each word carries.
  
  Heading Tags - Use these tags rather than just bolding you keyword rich headings and subheadings on each page. I suggest using 1) H1 and 2) H2 tags on each page.
  
  Alt Tags - Search engines can't see graphics so assign alternative text to all of the graphics you place on your site. The engines definitely read and index this information.
  
  Content - Search engines want to see content. I suggest trying to use at least 445 words on each page. Try to use some keywords in the first 50 words and then spread out throughout the remaining content. Don't use keywords so much that it destroys your writing style. Write like you are trying to help a friend.