Price: $113.95

INTERNET MARKETING & E-COMMERCE, 2e, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices... more »

INTERNET MARKETING & E-COMMERCE, 2e, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online marketing. The new edition continues to show how the Internet is creating value for customers and profits for companies, and, most importantly, it shows how Internet Marketing fits into the rest of an organization`s marketing strategy. Reflecting the lessons of the last few years, INTERNET MARKETING & E-COMMERCE looks at Internet marketing as from the view of large companies, small business, and online startups. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.

Price: $150.90

Internet Marketing: Building Advantage in a Networked Economy, 2e presents a road-tested framework to help students and practitioners understand how... more »

Internet Marketing: Building Advantage in a Networked Economy, 2e presents a road-tested framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.

Price: $21.99

A guide to promoting products and services online covers marketing fundamentals, Internet advertising, and using newsgroups and email to reach potenti... more »

A guide to promoting products and services online covers marketing fundamentals, Internet advertising, and using newsgroups and email to reach potential customers. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.

Price: $97.60

The 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effec... more »

The 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.

Price: $29.95

High Impact Email Marketing provides three steps on how to grow your business from creating powerful marketing that gets you noticed, sending professi... more »

High Impact Email Marketing provides three steps on how to grow your business from creating powerful marketing that gets you noticed, sending professional campaigns to new and existing customers to tracking results with simple to use metrics worksheets.

Price: $20.95

Be Part of the Conversation! The Internet has extended the reach of people networks through online technology. Participating in that conversation... more »

Be Part of the Conversation! The Internet has extended the reach of people networks through online technology. Participating in that conversation requires changing existing paradigms for companies internally and targeting markets externally. Compete on a more level playing field by Listening to the conversations between partners, employees and customers Qualifying and quantifying your company`s perspective Applying what you have learned to target your market effectively ... all through the Internet! Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.

Price: $21.95

Proven techniques for achieving double-digit growth in 90 days Today`s cutting-edge Internet technologies have created an abundance of low-cost,... more »

Proven techniques for achieving double-digit growth in 90 days Today`s cutting-edge Internet technologies have created an abundance of low-cost, high-performance marketing opportunities that are available to companies of any size. This book identifies the most effective online marketing strategies and shows you how to harness them-at little or no cost-for maximum results. Online Marketing That Works! walks readers through key topics including search engine optimization, affiliate marketing, blogs, and more, and shows how to measure results quickly and easily through ROI-based performance tracking. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.

Price: $29.99

Here it is! The bestselling guide to online marketing is now back in a new expanded edition. Popular speaker and author Jim Sterne updates all informa... more »

Here it is! The bestselling guide to online marketing is now back in a new expanded edition. Popular speaker and author Jim Sterne updates all information, providing marketing and advertising professionals with the ultimate how-to guide to succeed in today’s hyper-competitive online world. Taking the same practical and detailed approach that has made his book an industry classic, Sterne shows how to apply classic marketing strategies to the latest technologies and explores the Web’s impact on the way we do business. Readers will find expert guidance on how to take advantage of hot new technologies and Web marketing tools that have emerged since the Second Edition was published, including:• Interactivity• Affiliate marketing• Using B2B technology to sell through resellers• Wireless marketing• eMetrics, or how to measure online marketing strategies• Data mining techniques Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.