Who is Debbi Fields aka Mrs. Fields of Cookie Fame

Here are Debbi Fields' 5 Lessons For Success:

LESSON #1 - MAKE YOUR CRITICS EAT THEIR WORDS.

"The greatest failure is not to try," says Fields. "Had I listened to all the people during the course of my life who said, "You can't. You'll fail. It won't work. You don't have it," I wouldn't be here today."

LESSON #2 - PASSION IS THE KEY IN A SUCCESSFUL BUSINESS RECIPE.

"You have to have passion when you're finding a recipe for a career," says Fields. "If you love what you are doing, you'll never work a day in your life."

LESSON #3 - LET YOUR CUSTOMERS TRY AND BUY YOUR PRODUCT.

"I learned how important what I call 'try and buy' was," says Fields. "I didn't want to advertise and say my cookies are the world's best. It would be presumptuous of me to say that. Instead I wanted people to actually experience the product, try the product, and if they thought it was worthy, if they liked it, then they could buy it."

LESSON #4 - GOOD ENOUGH NEVER IS.

"Good enough never is," says Fields. "Set your standards so high that even the flaws are considered excellent."

LESSON #5 - STOP DOING WHAT IS NOT WORKING.

When Fields opened up her very first store, she was excited. She had finally created a solid business plan and found a banker that believed in her. On the store's first day of business, Fields' husband questioned her about her long-term financial objectives, but Fields was so excited to finally be in business, she dismissed him. "Oh my gosh, Randy," she told him. "You know, I've got an annual goal. I've got monthly plans. But today I just want to get started. I just want to open up the store."

Here are my favorite quotes from Mrs. Fields (Debbi):

Number one, I absolutely love making chocolate chip cookies. I mean, it's fun. It's exciting. Beyond the fact that I love making them, I love eating them.
-Debbi Fields

I've never felt like I was in the cookie business. I've always been in a feel good feeling business. My job is to sell joy. My job is to sell happiness. My job is to sell an experience.
-Debbi Fields

The greatest failure is not to try. Had I listened to all the people during the course of my life who said, "You can't. You'll fail. It won't work. You don't have%u2026," I wouldn't be here today.
-Debbi Fields

What I wanted was to be allowed to do the thing in the world that I did best -- which I believed then and believe now is the greatest privilege there is. When I did that success found me.
-Debbi Fields

You do not have to be superhuman to do what you believe in.
-Debbi Fields

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