Demand Generation Machine

One of the first and most critical points Brian J. Carroll in his book titled "Lead Generation for the Complex Sale" makes is "Conversation, not campaign". It's something that you can not agree with more if you have been involved with complex sale lead generation and yet...Read Full Post Here

Continuing from the last post on Conversations Via Emails & Generating Better Leads, here are a couple of things we kept in mind for the introductory emails which could prove to be helpful tips:...Read Full Post Here

Online leads through white paper downloads, online registrations and forms are among the most popular lead generation tools used by marketers today. Strangely, salespeople are not always thrilled when they get a big list of online leads to pursue and...Read Full Post Here

If there is one thing we have learned over the last few years of supporting B2B lead generation and sales is that we can not downplay the importance of target contact lists. In our view, this is where everything starts and if you compromise here, you are building a campaign on a weak foundation...Read More

No I didn't come up with that statement, this is what the research firm Gartner has to say. "No matter how much money and effort go into a CRM solution it will only be as good as the data that feeds it". I just completely agree with them... Read Full Blog Post Here

Well going by by the image, thats one corporate hierarchy that you don't want to be going through to reach the top Selling into large organizations that have a deeper hierarchy can be a navigational nightmare for sales teams...Read More

Just as gatekeepers can be a tele-marketers nightmare, the spam filter can be the email marketers boogeyman. Millions of carefully crafted B2B email messages sit in the spam boxes of executives laptops and machines every single day and fail to fulfill its purpose....Some tips to evade that junkmail folder..

The thing about closing deals and getting contracts signed in B2B selling is no matter how good you are, there can always be unpredictability and its not over till its over....Read More including Tips on Closing Deals