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Design Professional Business Cards

ShariV by ShariV
Last updated: 08/08/2011

Design Matters: What Do Your Business Cards Say About You?

Your business card provides a vital first impression of your business. Done right, it portrays professionalism and gives a glimpse of your brand ... meaning who you are and what you offer.

Many business cards are hastily thrown together, however. Rather than a logo, they showcases clipart. Instead of quality cardstock, they're printed on flimsy micro-perf business card paper from the office supply store. The contact information may be perfect, but the layout leaves much to be desired. What impression does a less than professional business card leave with your prospect?

Whether you do it yourself or have them done professionally, It's important to design business cards with the end in mind. Think about your target audience. What will they want to know about you? How do you want to be perceived by them? What is the message that you want to portray?

Image Credit: Business cards designed by Scott Alberts

Business Card Design Elements

7 Design Considerations for Great Business Cards

More Custom Business Card DesignsMany things factor into a great business card. Be sure to consider:

  • Color selection

  • Logo placement

  • Contact placement

  • Tag line

  • What gets placed on the front of the card, and

  • What gets placed on the back, if anything

  • Overall message, overall appearance

A professional design takes into consideration what goes on to the front of your business card, and what goes on the back. Your overall message and presentation should be short, sweet, and sticky. The right business card design is your handshake, and a reference to your business possibly for years to come.

Read more about the importance of professional design for business cards.

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What's Your Business Card Strategy?

Beyond Making Business Cards

You've designed the perfect business card. Now what? A business card is only useful if you use it!

Aim to hand out a certain number of business cards each day or week (depending on your field of business, of course).

Consider putting a sticker with a current promotion on each card such as 10% off manicures or a special of the month

Always hand out 2 cards - one for the requester, and one for them to pass on to a friend.

Read more about making business cards work for you.

Just How Professional Are Your Business Cards?

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This UpMarket page written by

ShariV

As a marketing geek and professional copywriter, I love helping small businesses improve their visibility, both online and off.
I also have a strong... more »

Deluxe. Remarkable. Creative. Unusual. Successful. Upmarket businesses push the envelope -- does yours?

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