Designer Fashion

Giorgio Armani started his company in 1975 and designed clothing with a sense of aesthetics that portrayed beauty and indulgence and was designed for the elite. Today, he has many different lines that appeal to all the various segments of the marketplace. Armani has become one of the strongest and most recognizable names in the fashion industry but Armani has tailored his designs so that now, one doesn't need to be royalty to don his magnificent clothing. The Armani brand now encompasses one corporate brand one five sub-brands. Each of these brands reach out to different types of people and as such, all come with different price ranges.

The signature Giorgio Armani line is the main collection with suits and gowns suited to walk down the red carpet at the Oscars. These designs bear the highest price points. The Armani Collezioni line offer affordable fashion for those who want to dress fabulously but cannot afford the high end items found in the signature line. The price point is almost 20% lower. The Emporio Armani line is geared towards the young professional, targeting people in the twenty-five to thirty age bracket. Armani Jeans feature the lowest price range in the Armani collections. Focusing on the eighteen to thirty age groups, this line allows for a comfortable high fashion with a comfortable price tag to match. The A/X Armani Exchange is the licensed brand of chain retail outlets that sell all of the Armani products.

While Giorgio Armani is probably most noticeably recognized for his ball gowns and beautifully tailored suits, his many different lines offer people of all age groups a chance to dress beautifully.

Dolce Gabbana is another trademark name that means luxury, style, and glamour. Domenico Dolce and Stefano Gabbana came together in the 80s to make a line of clothing, borne of their Italian heritage, that celebrities, rock stars, and just about everyone else on the planet have come to love!

They debuted their first items at a 1985 fashion show called "New Talents." Shortly after that, they premiered their first line of women's clothing in March of 1986. They continued to design clothing strictly for women until 1990 when they came out with their first line of men's clothing. It was in October 1992 when they created their first line of women's perfume. And fifteen years later, they have done it again but this time, for men. They have created Dolce & Gabbana Light Blue.

This isn't the first men's cologne that Dolce & Gabbana have offered. It's the second. In 1994 they launched Dolce & Gabbana Pour Homme. Now Light Blue offers a new scent for the masculine portfolio. Light Blue portrays a masculine, spicy, sensual scent of the Mediterranean that is full of sophistication. The Mediterranean lightness is inspired by bergamot, mandarine, frozen grapefruit peel and juniper. The scent is kept masculine with rosemary, the heady spice of Sichuan pepper and sensual rosewood. There is also an understated blend of American Muskwood, incense and oak moss that portray a sexy, smooth appeal.

The sleek design of the Light Blue bottle brings together the classical shape of Dolce & Gabbana Pour Homme with a modern frosted glass and a light blue cap. The outer packaging also brings old and new together to form a modern, classical scent that not only makes you feel good wearing it but also makes you feel good just by looking at it. Dolce & Gabbana realize that fashion is in the details and for this reason, they have tinted the scent a with a light blue-grey hue that instantly takes one to the Mediterranean.

This scent is available in after shave balm, shower gel, Eau de Toilette, deodorant spray, and deodorant stick. This provides the sophisticated man to layer his scent so wherever he goes, people will sit up and take notice.

But there is more than just a new scent for men this summer. Ralph Lauren has launched his new summer arrivals. The Big Pony Collection is a line of casual shirts that will take the modern man anywhere from the golf course, to hanging out on the patio with friends, to hanging out on those sometimes cool summer nights.

One of the many polo shirts offered in this new collection is the Classic-Fit Match Crest Polo shirt. This shirt portrays three large polo players embroidered on the back and the signature cross-mallet on the front. The shirt is compromised of cotton mesh, ribbed polo collar and cuffs, and an uneven vented hem.

Whether he's just hanging out on the patio with friends, shooting hoops or just relaxing, no summer wardrobe is complete without the t-shirt. And so, Ralph Lauren has included the Custom-Fit Big Pony T-shirt in his Big Pony Collection. This soft, lightweight jersey t-shirt has a ribbed crewneck collar with hemmed sleeves. To make this tee stand out in a crowd, the signature embroidered pony is on the chest.

And lastly, for those cool summer nights there is the Polo Match Hoodie. The hoodie portrays three oversized polo players on the front, embroidered in vibrant colours. The hoodie features ribbed side panels, pocket openings, and cuffs, and hem. This classic fitting, long sleeved hoodie has a twill "3" patch on the arm.

This summer the focus seems to be on men but these designers have come out with beautiful collections for women as well. Whoever you are, whatever you're looking for, there is something for everyone available this season!